Classic golf polos are boring. They’re marketed to the older generation of golfers, and they emphasize a ‘proper’ golfing environment. Bad Birdie’s colorfully patterned golf shirts are here to shake up the market. Will the sharks tee up on this deal? Our
Shark Tank Bad Birdie Update
- Entrepreneur: Jason Richardson
- Business: Colorful golf shirts
- Ask: $300,000 in 10% equity
- Result: $300,000 for 20% equity
- Shark: Robert Herjavec
Jason Richardson walked into a golf store one day to find something different. All he found were the same boring polos that golfers have been wearing for decades. He wanted something fresh and cool, so he learned how to make his own golf shirts. Bad Birdie, a modern golf shirt business with appeal for younger golfers, was born.
His pitch includes colorful displays with some of his best-selling shirts. They are performance wear, meaning that they are antimicrobial, moisture-wicking, and more. Daymond John interrupts the pitch to ask why anyone would play golf, which leads Jason to highlight that you can wear the shirts anywhere.
Each shirt costs $40 to manufacture, though Jason is slowly whittling that cost down. He sells them for $72 each. He utilizes the ‘drop date’ model that some shoe companies also use. Most of the time, he sells out on limited edition designs within the first hour of a drop.
Bad Birdie has done $760,000 in the current year, and $412,000 in the previous year. The sharks are impressed with the quality and Jason’s numbers. He says he needs the funds to help buy inventory because he is consistently selling out. He also wants to expand to retail.
The sharks weigh in, starting with Mark Cuban. He doesn’t want to stop their seasonal drop model, which retail stores would kill. Jason explains that he doesn’t want to go full retail, and would like to keep it at only 25% of the business.
Lori Greiner drops out regardless because she thinks the other sharks would definitely want to invest more than she would. Off the back of this, Kevin O’Leary makes Jason a deal: $300,000 for 30% equity, and he would absolutely forbid the company to pursue retail.
Robert Herjavec seems to be the only shark that doesn’t have a problem with retail. His company Butter Cloth has done very well in retail spaces, and he doesn’t really see a problem. He makes an offer of $300,000 for 25% equity.
Mark and Daymond drop out after this. Mark dislikes selling in retail, and Daymond doesn’t want to deal with payment time frames.
This leaves Kevin and Robert’s offers on the table. Jason asks Robert if he’d be willing to go down to 20% equity, but he refuses. In order to negotiate, Jason brings out a club. Robert plays golf, so he agrees to a little putting competition. If he sinks the ball, he gets 25% of the business. If he misses, it’s 20%. Either way, Jason will accept his deal.
It turns out that the entrepreneur is in luck, as Robert misses the put. Kevin tries to get in on the deal by sinking the ball, but he misses as well. Robert Herjavec and the entrepreneur settle for 20% of the company for a $300,000 investment. Is the company thriving? Keep reading our
Like most small businesses, Bad Birdie faced some issues over the pandemic. Inventory issues only increased during this time. However, they were able to recover. Their website is still going strong, with large collections of colorful prints and other merchandise with their bird logo.
During research for our Bad Birdie update, we discovered that Bad Birdie is back to doing $400,000 in yearly revenue and possibly more. Hopefully, sales can only increase as inventory issues are resolved and the world gets back to normal.
You can find the other company updates from Season 11 Episode 18 here:
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