Pinch Me Therapy Dough Update | Shark Tank Season 12

Stress is a relatable emotion these days, and many are looking for ways to relieve the stress they feel. Because of this, Nancy Rothner has created a therapy dough, and she believes it’s the perfect solution. Will she ease her own stress, by getting a deal on Shark Tank Season 12? Find out in our Pinch Me Therapy Dough update!

If you’re short on time, here’s a quick overview of what happened to Pinch Me Therapy Dough after Shark Tank!

Pinch Me Therapy Dough appeared on Shark Tank Season 12 and left with a deal from Robert Herjavec for $300,000 for 20% equity. In terms of a Pinch Me Therapy Dough update, the company is still in business with an estimated annual revenue of $1 million and has released tons of new products since Shark Tank.

Shark:  Result:
Robert Herjavec Accepted deal of $300,000 for 20% equity
Kevin O’Leary $300,000 for 25% equity
Mark Cuban No Offer
Daymond John $300,000 for 20%
Lori Grenier No Offer

Shark Tank Pinch Me Therapy Dough Update

Pinch Me Therapy Dough Update

  • Entrepreneur: Nancy Rothner
  • Business: Stress relieving therapy dough
  • Ask: $300,000 for 7% equity
  • Result: $300,000 for 20% equity
  • Shark: Robert Herjavec

Nancy Rothner’s company Pinch Me Therapy Dough, appeared on Shark Tank Season 12 Episode 16. After volunteering at a domestic abuse shelter, Nancy wanted to find a way to help abuse victims cope with the stress they felt on a daily basis.

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That’s when she trained and became certified in therapeutic services. Her newfound passion basically led her on a mission to help others overcome addictions, phobias, and stress.

After giving it some thought, she came up with a multi-sensory therapy dough product. Pinch Me Therapy Dough is designed to help relieve stress by giving your hands something to do, which in turn relieves mental tension.

Nancy shared on Shark Tank that it currently costs between $4.50-$7.50 to create a jar of dough, and she is selling them for $14.99-$24.99 depending on the size.

Further, all of this has netted her $5.3 million in lifetime sales.

Additionally, in 2019 Pinch Me Therapy Dough did $1.95 million in sales and profited $584,000.

Sales are a little slower in 2020 due to COVID-19, but Nancy is still expecting around $1.2 million in sales.

Mark Cuban is impressed with Nancy’s achievements, but it isn’t a space he wants to invest in, so he is the first shark out.

Daymond John, is the next out, sharing the same sentiments as Mark.

Kevin O’Leary is the first to bite, and he offers Nancy $300,000 for 25% equity.

That’s when Lori Greiner jumps in, only to bow out, because she doesn’t think Nancy needs a partner.

As Nancy was about to counter Kevin, Robert Herjavec made things interesting. He decides to make the same offer as Kevin’s; $300,000 for 25%.

After a few failed negotiations for lower equity, Daymond John swoops in with an offer of $300,000 for 20%, and Robert agrees to match it.

By the time it was all said and done, Pinch Me Therapy Dough made a deal with Robert, at $300,000 for 20% equity.

Did Nancy keep things moving toward success following her time in the tank? Keep reading our Pinch Me Therapy Dough update to find out!

In terms of a Pinch Me Therapy Dough update after Shark Tank, the company is still in business, and has expanded its product line since its time on Shark Time.

Pinch Me Therapy Dough now comes in over 20 scents! Additionally, their newest product is called Mist Me Therapy Spritz, for relaxation and de-stressing.

You can even purchase these products together in sets, but they are also available individually. These make great gifts and are generally great for everyone.

One really great cause that Pinch Me Therapy Dough supports, is giving back. According to their website, every Pinch Me purchase helps their mission of supporting the Wounded Warrior Project.

Both the Pinch Me Therapy Dough products, as well as the Mist Me Therapy Spritz products, are available on the Pinch Me Therapy Dough website, and on Amazon.

If we get more news on a Pinch Me Therapy Dough update, we will be sure to let you know. In the meantime, be sure to check out some of our other updates from the companies featured on Season 12 Episode 16.

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!