Flora Plant Monitoring Update | Shark Tank Season 15

Aabesh De saw that many plant owners were losing their plants because they didn’t know how to care for them. So he created Flora, a smart sensor you place in the soil that checks moisture, light, temperature, and humidity. It connects to an app that tells you exactly what your plant needs, making plant care easier and less confusing. Will the sharks see this as a tool to help more people keep their plants alive? Let’s find out in our Flora update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Flora after Shark Tank.

Aabesh pitched his plant care company on Shark Tank Season 15. He sought $300,000 for 10% equity. After his pitch, he made a deal with Lori Greiner for $300,000 for 15% equity and 5% in advisory shares, along with a $2 per unit royalty until her investment is recouped.

In terms of a Flora update, the company received a 500% boost in sales compared to the month before airing. Further, it later became a finalist in the 2024 NEXT Awards.

Shark:	Result:
Lori Greiner	$300,000 for 15% equity, 5% advisory shares, and $2 per unit royalty until the investment is recouped
Barbara Corcoran	No offer
Mark Cuban	No offer
Robert Herjavec	No offer
Kevin O’Leary	No offer

Shark Tank Flora Pitch

• Entrepreneur: Aabesh De
• Business: Plant monitoring
• Ask: $300,000 for 10% equity
• Result: $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until investment is recouped
• Shark: Lori Greiner

Aabesh entered Shark Tank with a clear mission: to help people keep their houseplants alive and thriving.

He introduced Flora, a plant monitoring system that combines a smart sensor pod with a mobile app. Together, they provide real-time insights to help users take better care of their plants.

To use Flora, you place the sensor pod into your plant’s soil and pair it with the app.

The app itself includes plant identification tools, watering schedules, and a community feature for plant lovers to share tips and connect.

Importantly, the app works even without the sensor. Still, the full experience comes from using both together. It currently supports over 10,000 plant species.

The Flora pod retails for $49 and costs $28 to produce. However, Aabesh explained that with increased scale, he could lower that cost to $14.

As for the app, there’s a free version with basic features and a premium version priced at $10 per month or $60 per year.

Kevin O’Leary questioned the $49 price tag, suggesting it might be too high. Aabesh responded that one sensor can be moved between plants.

He said the product helps everyday plant owners, especially beginners, by giving them step-by-step guidance.

When asked about competition, Aabesh said most competing apps don’t include hardware. As a result, they can’t offer the kind of real-time monitoring Flora provides.

So far, all of his sales have come through direct-to-consumer channels.

He then shared the business numbers. Last year, Flora brought in $192,000, with $50,000 from hardware and the rest from app subscriptions.

The app has 225,000 users, including 3,000 paying subscribers. However, the business isn’t profitable yet. Aabesh reported a $500,000 loss and said he raised $670,000, mainly from friends, family, and angel investors.

When the sharks asked about his background, Aabesh shared that he’s a first-generation immigrant from India.

He studied in Indiana and worked at Microsoft before the pandemic. When lockdowns hit, he tried to care for houseplants but kept failing.

That frustration pushed him to create Flora. He eventually quit Microsoft to focus on the business full time.

Robert Herjavec dropped out first, saying he doesn’t own plants. Mark Cuban followed for the same reason.

Barbara Corcoran liked the idea but didn’t want to invest in a business with a hardware-linked subscription model. So she passed.

Unfortunately, Kevin also bowed out. He said the space didn’t interest him.

That left Lori Greiner as the only shark still in. She admitted she’d need a larger equity stake than Aabesh probably wanted. He asked her to name her number.

Lori offered $300,000 for 30% equity. Aabesh countered with $300,000 for 15% equity, plus 5% in advisory shares, and a $2 royalty per unit until Lori made her investment back.

Lori agreed to the terms, and they struck a deal on the spot!

Will Flora thrive with Lori’s help? Keep reading our Flora update to find out what happened next.

Shark Tank Flora Update

We got to talk to Aabesh for an exclusive Flora update. “As we were growing Flora, it made a lot of sense to apply as we had an innovative hardware product in a niche vertical,” Aabesh told us.

He shared that pitching on the show was an amazing experience, and meeting the sharks was a dream come true. Of course, the exposure from the show was a huge benefit as well.

“Sales have jumped more than 500% across the board compared to the last month,” Aabesh told us. “We’ve added more than 10,000 downloads due to the Shark Tank spike as well, as downloads have been consistently above the baseline thus far.”

As for the deal with Lori, it’s still going through the due diligence process and will hopefully go through when it’s all said and done.

Looking ahead to a future Flora update, Aabesh shared that the V2 Flora Pod was on track to be released in Fall 2024 and would be “40% smaller, more battery efficient, and overall a higher-tech product.”

Well, that check-in came sooner than expected. It’s more than a year later, and we circled back to see how things have actually played out.

According to PitchBook, a trusted investment database, Lori officially invested in Flora on February 21, 2024.

Their yearly revenue was estimated between $150,000 and $200,000, with most of it coming from app subscriptions rather than hardware.

Further, the company joined the Nashville Entrepreneur Center’s InFlight program, which helped them expand their reach as they grew.

This led to a vendor partnership with Home Depot, making the Flora Pod available through one of the largest retail chains in the country.

They were also named a Startup of the Year finalist at the Nashville NEXT Awards in 2024.

In late 2024, Flora’s website began having serious problems. However, by early 2025, the site was partially broken, showing layout issues and security warnings.

Despite that, the Flora app is still active and regularly updated, with bug fixes released on both Android and iOS as recently as March 2025.

In June 2025, Aabesh made headlines again—this time not for a product launch but for raising awareness about import tariffs.

He appeared on CNN’s The Lead and shared how tariffs were driving up costs for his small business.

If you struggle to keep plants alive, you might want to try the Flora Pod. It’s a great tool to take the guesswork out of plant care. You can learn more on their website.

For care tips, behind-the-scenes updates, and community stories, follow them on Instagram.

We’ll keep watching for any signs of a new product launch or big pivot. If we get any more news on a Flora update, we’ll let you know.

In the meantime, you can check out our other company updates from Season 15 Episode 14 by following the links below!

• How To Be a Redhead Update
• The Peep Show Update
• SplashZen Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.