Wildwonder Probiotic Drink Update | Shark Tank Season 14

Rosa Li recognized a gap for gut-friendly beverages that offered the benefits of kombucha without its vinegary taste or high sugar content. Inspired by her grandmother’s herbal tonics, she created Wildwonder by combining prebiotics, probiotics, and super herbs in sparkling drinks that taste great while promoting gut health. Now, to meet growing demand and scale retail distribution, she seeks a sharks’ investment to expand production and inventory. Were the sharks interested in a deal? Let’s find out in our Wildwonder update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Wildwonder after Shark Tank.

Rosa entered Shark Tank Season 14, seeking $500,000 for 5% equity in her pre- and probiotic drinks sparkling beverages company. After her pitch, she secured a deal with Tony Xu for $500,000 for 6% equity + 3% advisory shares.

In terms of a Wildwonder update, the business expanded to over 2,000 retail locations and achieved a 300% sales increase. Further, they introduced new flavors and secured funding.

Shark	Result
Tony Xu	Accepted offer of $500,000 for 6% equity + 3% advisory shares
Lori Greiner	No offer
Mark Cuban	No offer
Kevin O’Leary	No offer
Barbara Corcoran	No offer

Shark Tank Wildwonder Pitch

• Entrepreneur: Rosa Li
• Business: Probiotic sparkling beverage
• Ask: $500,000 for 5% equity
• Result: $500,000 for 6% equity + 3% advisory shares
• Shark: Tony Xu

Rosa appeared on Shark Tank and shared how her grandmother’s healing tonics inspired her to create Wildwonder, a line of low-calorie, prebiotic, and probiotic drinks.

These drinks were designed as a healthier alternative to sugary sodas.

She explained that the funds she was seeking would help scale production and expand retail distribution.

The sharks sampled the drinks as Rosa shared her journey.

She grew up in China, learned English as a teenager, excelled in school, and built a career in finance at Goldman Sachs.

She originally called the business Tea Crush but rebranded it to Wildwonder in 2020.

Rosa launched Wildwonder with initial success, landing large orders from companies like Google and Facebook.

However, when the pandemic hit, her revenue stream disappeared. To recover, she shifted focus to grocery stores, eventually securing shelf space in over 100 locations, including Whole Foods.

Kevin O’Leary questioned her $10 million valuation, saying that 100 stores were insignificant in the beverage industry.

Rosa explained that she was focused on growing gross margins. By mid-2022, Wildwonder had generated $1.1 million in revenue, although the company was not yet profitable.

Further, she described the product’s unique benefits. Each can contain 5 grams of prebiotic fiber, 35 calories, 90% less sugar than soda, and 50% less sugar than kombucha.

Flavors include Mango Gold, Strawberry Passion, Peach Ginger, Pear Turmeric, Lemon Ginger, and Guava Rose.

Clean, organic ingredients improve gut health. A can costs $0.90 to make, and it retails for $3.49.

A 12-pack costs $42, and 5% of profits are dedicated to empowering women and marginalized communities.

Kevin liked the product but thought the equity offered was too low and dropped out.

Lori Greiner and Mark Cuban also declined, citing the investment as too risky.

Barbara Corcoran expressed no interest in beverage companies, leaving Rosa with one last option—guest shark Tony Xu.

Tony showed interest but wanted 9% equity for $500,000. Rosa countered with 6% equity and 3% advisory shares. Tony agreed to the terms, and the deal was finalized.

Was this the right move for Rosa? Find out in our Wildwonder update.

Shark Tank Wildwonder Update

Our Wildwonder update found that shortly after airing, the company expanded to over 2,000 stores nationwide with a 300% sales increase.

The company’s products are now available in major retailers, including Sprouts Farmers Market and The Fresh Market.

In June 2023, Wildwonder introduced a new flavor, Pineapple Paradise Prebiotic + Probiotic Sparkling Drink, further diversifying its product line.

Research for our Wildwonder update found that they were recognized as the fastest-growing brand in the United States among multi-outlet retailers.

Unfortunately, we weren’t able to find any updated revenue numbers, but it looks like Rosa is headed in the right direction!

If we learn anything new, we will be back for another Wildwonder update!

Please check the links below for more updates on companies from Shark Tank Season 14 Episode 11.

• Kinfield Update
• Metric Mate Update
• Cabinet Health Update

Before you go, check out our Shark Tank Season 14 page for more updates.