Ghia Non Alcoholic Drinks Update | Shark Tank Season 14

Melanie Masarin came onto Shark Tank Season 14 to pitch her company, Ghia. Her company produces non-alcoholic beverages that are similar to soda and are a great substitute for people that are trying to avoid alcohol. Let’s see if she managed to secure a deal for $250,000 and get a Ghia update!

Shark Tank Ghia Update

• Entrepreneurs: Melanie Masarin
• Business: Non-Alcoholic Spirit
• Ask: $250,000 for 5% equity
• Result: No deal
• Sharks: None

The three main flavors were mixed as either a sparkling water soda, ginger, or lime and salt. Each flavor of Ghia is suitable for someone with a slightly different pallet for taste. Each beverage has about 50 calories for the entire container, and a single unit costs about $6 and sells for $38. The smaller cans are produced for as low as $0.77 and sell for $5. 

Ghia Non-Alcoholic Apéritif - 500ml | Botanical Mediterranean-Inspired Spirit Cocktail Mixer with Notes of Citrus, Rosemary & Bitter Herbs - Vegan, No Added Sugar, No Artificial Flavors, Caffeine...

Ghia is a collection of non-alcoholic social tonics inspired by Mediterranean apertivo culture; a spirits-free apertif adapted for modern times. Light and dry, it's perfect for slow-sipping and fast-talking.

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Most of Ghia’s sales from the previous calendar year were directly online and generated about $2.5 million in gross revenue. The sharks were extremely pleased with the financial numbers. The problem was that the company had lost about $1 million during the calendar year and is planning on raising $10 million from other investors.

Daymond John decided to drop out without making an offer. Lori Greiner also felt that it wasn’t investable, so she dropped out as well.

Mark Cuban felt that the company would require too much money to grow in the future, but Robert Herjavec disagreed. Robert offered exactly what Melanie was asking for, $250,000 for just 5% equity.

Kevin O’Leary decided to offer $250,000 for 10% equity. While Melanie negotiated with Kevin Robert got impatient and dropped out. Then, Melanie wasn’t willing to give Kevin 10% and declined his offer.

Even though Melanie was forced to leave Shark Tank without a deal, her company will gain exposure from being on Season 14. Let’s get a Ghia update to see what’s happened since the episode aired.

It’s a little too soon to really understand just how important Robert’s deal could have been, but the good news is that Ghia has more name recognition than ever before. It’ll be interesting to see if Melanie can use her Shark Tank exposure to grow her business, or if it’ll fizzle out over time.

Customers can find Ghia online at its official website to learn more about the non-alcoholic beverages that it produces. We will have another Ghia update for you when we know more!

For more on Shark Tank Season 14 Episode 4, be sure to check out:

• Storage Scholars Update
• Expedition Subsahara Update
• Woosh Update

Don’t forget to have a look at our Season 14 products page too!