Ghia Non Alcoholic Drinks Update | Shark Tank Season 14

While spending summers near the Mediterranean, Melanie Masarin noticed the joy her family shared over limoncello, but she disliked the negative effects of alcohol. This inspired her to create Ghia, a vegan, gluten-free drink that offers a healthier way to enjoy the taste and experience of drinking without alcohol additives. Will the sharks invest in this product? Let’s find out in our Ghia update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Ghia after Shark Tank.

Melanie entered Shark Tank Season 14, seeking $250,000 for 5% equity in her non-alcoholic spirit business. Unfortunately, after her presentation, she did not secure a deal with any of the sharks.

In terms of a Ghia update, the company later raised $6.5 million in funding. Furthermore, Ghia expanded its presence to over 1,600 locations, including a partnership with Sweetgreen in more than 300 outlets.

Shark	Result
Robert Herjavec	$250,000 for 5% equity
Kevin O’Leary	$250,000 for 10% equity
Mark Cuban	No offer
Daymond John	No offer
Lori Greiner	No offer

Shark Tank Ghia Pitch

• Entrepreneur: Melanie Masarin
• Business: Non-Alcoholic Spirit
• Ask: $250,000 for 5% equity
• Result: No deal
• Sharks: None

Melanie began her pitch by introducing herself as a native of Lyons, France.

She then asked the sharks if they’d ever gone out for a night of drinking and found water as the only non-alcoholic option.

Melanie was seeking an investment to help her expand her distribution and lower production costs.

Her goal is to make her aperitifs a staple for those craving the taste and connection of drinking without the alcohol.

Moreover, Ghia is a non-alcoholic beverage brand that focuses on aperitifs and spritzers. Its products are vegan, gluten-free, and contain no added sugars or artificial flavors.

For health-conscious consumers, the product offers an alternative to traditional cocktails.

Additionally, customers can purchase Ghia products directly from its website, on Amazon, or at any of its 750 retail and hospitality locations.

She gave the sharks some samples, and they enjoyed them, except for Daymond John, who had reservations.

Regarding pricing, it costs $6.50 to produce and sells for $38 per bottle, which contains about 12 servings.

Meanwhile, the spritzers cost $1.25 to make and sell for $5, though Melanie explains that she plans to reduce production costs to $0.70 cents within six months.

Melanie explained to the sharks that in 2021, her business operated primarily online, with 75% of sales coming from digital channels.

This approach helped her generate $2.5 million in revenue that year.

Still, the sharks are less impressed with the $1 million loss that year, even though the company has $1 million in inventory.

To date, the business has raised $3.5 million in funding, with the first $900,000 valued at $7.5 million.

Melanie is currently raising another $6.5 million at a staggering $35 million valuation, which surprises the sharks even more.

Sales for 2022 are expected to reach $500,000. Melanie projects they will double by 2023.

Daymond John and Lori Greiner say they don’t like the product. They’re out.

Mark Cuban says her industry is too competitive. He declines to invest.

In a twist of events, Robert Herjavec acknowledges her determination and drive and proceeds to make an offer of $250,000 for 5% equity, matching her initial ask.

Kevin O’Leary interrupts, leading to back-and-forth negotiations.

However, Melanie wanted to hear Kevin’s proposal, which displeased Robert and caused him to exit the deal.

Kevin offers $250,000 for 10% equity, but Melanie ultimately declines the deal.

Let’s get a Ghia update to see what’s happened since the episode aired.

Shark Tank Ghia Update

Our Ghia update found that the company successfully raised the $6.5 million Melanie told the sharks about during her pitch.

In April 2023, Ghia relaunched its signature apéritif with an updated recipe. The redesign also introduced a new bottle, enhancing both taste and aesthetic appeal.

Ghia also expanded its product line to include new flavors, such as the sumac and chili spritz introduced in July 2023.

Additionally, Ghia has grown from over 750 locations to more than 1,600 stores, bars, and restaurants across the United States and Canada.

Notably, our Ghia update found that products are now available at 300 Sweetgreen locations, a popular American restaurant chain.

Melanie retains 57% ownership of the company, maintaining her role as the majority shareholder.

At the time of this writing, our Ghia update found that the company has grown to an annual revenue of around $7 million.

We’re calling this Ghia update a success.

For more on Shark Tank Season 14 Episode 4, be sure to check out:

• Storage Scholars Update
• Expedition Subsahara Update
• Woosh Update

Before you go, be sure to check out our list of all the Shark Tank Season 14 products.