Pooch Selfie Update | Shark Tank Season 10

Jason Hernandez couldn’t get his dogs to sit still or look at the camera when taking selfies. So he came up with Pooch Selfie, a phone attachment that holds a squeaky ball above the lens to grab the dog’s attention. Will this simple fix for dog selfies win over the sharks? Let’s find out in our Pooch Selfie update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Pooch Selfie after Shark Tank.

Jason came to Shark Tank Season 10 to pitch his pet photo accessory company, Pooch Selfie. He sought $100,000 for 20% equity. Ultimately, he landed a deal with Daymond John for $100,000 for 33.3% equity.

In terms of a Pooch Selfie update, the company secured listings with Chewy, Bed Bath & Beyond, and The Grommet. Further, Jason exited the business and moved into a new role at a new venture.

Shark	Result
Daymond John	Accepted offer of $100,000 for 33.3% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Matt Higgins	No offer
Mark Cuban	No offer

Shark Tank Pooch Selfie Pitch

• Entrepreneur: Jason Hernandez
• Business: Pet Photo Accessory
• Ask: $100,000 for 20% equity
• Result: $100,000 for 33.3% equity
• Shark: Daymond John

Jason walked into Shark Tank with his dog Logan and pitched Pooch Selfie, a smartphone attachment that helps dog owners take better photos with their pets.

He explained that dogs often look away from the camera, making it tough to get a good shot.

His solution was a simple clip that holds a squeaky tennis ball above the phone, grabbing the dog’s attention long enough to snap a clear selfie.

Jason demonstrated the product live with help from his wife and Logan. He explained that the device fits most phones, attaches easily, and works for both selfies and regular portraits.

Each unit costs $1.30 to make, including packaging, and sells for $9.99.

He had already sold 25,000 units and made $380,000 in revenue, with 74% of those sales coming from his own online store.

He also mentioned retail placement in Bed Bath & Beyond but admitted that in-store sales were slower due to a learning curve around the product’s use.

The sharks asked about his background. Jason said he studied mechanical engineering and handled the entire design and production process himself, including traveling to China to work with the manufacturer.

He had invested $18,000 of his own money into the business, had no debt, and still worked a day job in electrical sales to support his family.

Kevin O’Leary questioned the risk of knockoffs. Jason responded that he had secured a U.S. utility patent.

Kevin also asked why he hadn’t approached more pet stores. Jason focused mostly on online sales but acknowledged the challenge of explaining the product in retail settings.

The main reason why Jason was seeking an investment was to redesign the clip for newer smartphones and launch a second version that holds treats instead of a tennis ball.

He also had 18,000 units in inventory and felt stuck between pushing sales and protecting his idea.

Daymond John connected emotionally, sharing that he recently lost a dog and didn’t have a good photo with him. He offered Jason $100,000 for 33.3% equity.

Jason paused to ask the other sharks if they were interested. Kevin, Lori Greiner, guest shark Matt Higgins, and Mark Cuban all passed.

With no other offers, Jason accepted Daymond’s deal and left with a handshake and a partner.

Now that we’ve summarized the negotiations, let’s take a look at our Pooch Selfie update and see where the company is at now.

Shark Tank Pooch Selfie Update

Our Pooch Selfie update could not confirm whether the deal with Daymond John was finalized, as there is no public record to verify that outcome.

Following their Shark Tank appearance, the company struggled with knock-off products flooding Amazon and other retailers, making it hard to protect its intellectual property.

Despite these challenges, Pooch Selfie managed to secure listings on major platforms such as Chewy, Bed Bath & Beyond, and The Grommet.

In early 2022, our Pooch Selfie update found that Jason updated his LinkedIn profile to reflect that he was no longer with the company.

At the time of this writing, he works as a Key Account Manager at Kingfa Sci.&Tech. Co., Ltd.

Despite the change in leadership, products are still available on the Pooch Selfie website and on Amazon.

If we get another Pooch Selfie update, we will let you know.

You can find the other company updates from Season 10 Episode 16 here:

• Urban Float Update
• Wild Earth Update
• Kudo Banz Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.