Pooch Selfie Update | Shark Tank Season 10

Jason Hernandez came onto Shark Tank to pitch his pet photo accessory company, Pooch Selfie. He came onto the show seeking an investment of $100,000 in exchange for 20% equity in his company. Before we take a look at the Pooch Selfie update to see how Jason’s company is doing, let’s see which shark partnered up with Pooch Selfie.

Shark Tank Pooch Selfie Update

Pooch Selfie Update

  • Entrepreneurs: Jason Hernandez
  • Business: Pet Photo Accessory
  • Ask: $100,000 for 20% equity
  • Result: $100,000 for 33.3% equity
  • Sharks: Daymond John

Jason admitted to the sharks that his company had already generated nearly $400,000 in gross sales at the time of the pitch on Shark Tank. That comes out to be about 25,000 units in total that the company has already sold to customers. A single unit costs about $1.30 and can be sold to customers for $10. The sharks immediately seemed to respect Jason’s product margins. He also added the fact that almost 75% of all sales came from online retail.

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The primary reason that Jason was seeking investment was to redo the packaging and make adjustments to the product in order to support more modern smartphones. The sharks seemed to understand this explanation, but some of them still seemed puzzled and confused as to whether they should make an offer.

Daymond John decided to make an offer of $100,000 for 33.3% equity. Kevin O’Leary dropped out quickly after hearing Daymond make his offer. The three remaining sharks dropped out as well, leaving only Daymond’s original offer standing. Jason decided to accept the offer and partner with him. Now that we’ve summarized the negotiations, let’s take a look at the Pooch Selfie update and see where the company is at now.

Jason’s company has continued to grow since its appearance on Shark Tank and the official website is still up and running. Jason has redesigned the product with the money that he received from Daymond and added a couple of color variations. The company’s revenue is stable and the website catalog is regularly updated.

You can find the other company updates from Season 10 Episode 16 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.