Buckle Me Baby Coats Update | Season 12

Dahlia Rizk was tired of choosing between safety and keeping her children warm while in a car seat, so she created Buckle Me Baby Coats. These coats are car seat friendly and allow children to wear a warm, puffy jacket, while still being strapped into their car seat properly. Dahlia came into Shark Tank Season 12 looking for $100,000 for 10% equity. Here’s a quick recap of everything that happened during the pitch as well as news on a Buckle Me Baby Coats update after Shark Tank.

Shark Tank Buckle Me Baby Coats Update

• Entrepreneur: Dahlia Rizk
• Business: Car seat-friendly coats
• Ask: $100,000 for 10% equity
• Result: $100,000 for 20% equity and 30% equity on all licensing deals
• Shark: Daymond John

After explaining how Buckle Me Baby Coats worked to the sharks, Dahlia quickly showed them a demonstration. Each coat is designed with a slit in it that allows the car seat to buckle directly onto a child’s chest as designed, instead of over the top of a puff coat.  Securing the belt to the chest ensures that the child won’t move around in the event of an accident and is safer for the child.

Buckle Me Baby Winter Coat, Proven Safe Car Seat Winter Jacket / Winter Coat for newborn, toddler girls, toddler boys, as seen on Shark Tank, 6-9 Months, Black

Our award-winning design allows you to protect your newborn, baby, and/or toddler from the cold and stay safe and comfortable in the car seat without struggling with the alternative, unsafe bulky option or the less warm poncho option. The Buckle Me Baby car seat coat is both warm and safe!

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Barbara Corcoran was the first to admit that these coats were a great idea, but Kevin O’Leary wanted to know how many parents knew that buckling over a jacket was unsafe. Dahlia admitted that lots of parents didn’t know it was a problem, but social media has helped gain awareness.

Each coat costs $14-$15 to manufacture and are sold between $60-$130. Over the past three years, Dahlia has managed to sell over $700,000 worth of coats, with the majority of that being in the last 12 months.

Lori Greiner didn’t think that Dahlia needed an investor and decided to drop out. Mark Cuban agreed with Lori and felt like it wasn’t quite the right business for him and decided to drop out as well.

Barbara Corcoran was interested and decided to offer $100,000 for 20% and promised to help her build up the business so that she could sell it to a bigger company one day and have a nice exit. Kevin was also interested and offered $100,000 for 2.5% equity and wanted a $2 royalty until $300,000 was paid back.

The last shark to speak up was Daymond John, he was also interested and offered $100,000 for 20% equity and 30% of all licensing deals that he brought in. With three offers on the table, Dahlia ultimately decided to accept Daymond’s offer.

After leaving Shark Tank with a deal, let’s have a look at a Buckle Me Baby Coats update.

In an email interview with Shark Tank Recap, Dahlia told us that Daymond has been a great partner for her and that she would make the same deal again! “He has helped me work my way through difficult decisions and see other perspectives,” said Dahlia. “He also has opened doors for Buckle Me Baby Coats that helps keep more kids safely buckled every winter.”

During our talk about a Buckle Me Baby Coats update, Dahlia shared that the company has grown by 200% since Shark Tank. She also shared that the company had “steady positive growth” during COVID and has expanded to four styles of coats.

Even with a deal, Dahlia told us that the best part about being on Shark Tank was having the opportunity to use the show’s platform to educate parents about car seat safety.

During the pitch, Dahlia shared that her goal was to eventually sell the company to a large coat manufacturer that was just as passionate about child safety as she was. So it’ll be interesting to see if a future Buckle Me Baby Coats update reveals that the company has been sold.

In the meantime, you can check out the official website to learn more and check out the coats.

For more updates on products featured in Season 12 Episode 7, be sure to check out the links below:

• Holiball Inflatable Ornament Update
• Katamco Toilet Timer Update
• ODR Skis Update

For a full list of products from Season 12, be sure to check out our Season 12 Products page!