Buckle Me Baby Coats Update | Season 12

Dahlia Rizk was tired of choosing between safety, and keeping her children warm while in a car seat. That’s why she created carseat friendly baby coats. These coats allow children to wear a warm, puffy jacket, while still being strapped into their car seat properly. Will she buckle up a deal on Shark Tank Season 12? Find out in our Buckle Me Baby Coats update!

Shark Tank Buckle Me Baby Coats Update

Buckle Me Baby Coats Update

  • Entrepreneur: Dahlia Rizk
  • Business: Car seat-friendly coats
  • Ask: $100,000 for 10% equity
  • Result: $100,000 for 20% equity and 30% equity on all licensing deals
  • Shark: Daymond John

After explaining to the sharks how Buckle Me Baby Coats works, Dahlia quickly shows them a demonstration. Each coat has a slit in it, allowing the coat to be buckled across the baby’s chest, rather than over the top of a puffy coat.

Safer Car Seat
Buckle Me Baby Coats

Buckle Me Baby Coat's award-winning design allows you to safely keep baby, infant, and toddler coats on in the car seat; ingenious solution for safely securing your child in a car seat with a coat.

We earn a commission if you make a purchase, at no additional cost to you.

Securing the belt to the chest ensures that the child won’t move around in the event of an accident, and is safer too.

Barbara Corcoran is the first to admit that these coats are a great idea, but nevertheless, Kevin O’Leary wants to know how many parents actually know that buckling over a jacket is unsafe.

Dahlia admits that lots of parents don’t know that it’s a problem, although social media has helped gain some awareness.

Each coat costs $14-$15 to manufacture and sells between $60-$130.

Over the past three years, Dahlia has managed to sell over $700,000 worth of coats, with the majority of that being within the 12 months prior to filming.

Lori Greiner doesn’t think that Dahlia needs an investor because of her impressive sales numbers, so she drops out. Additionally, Mark Cuban agrees with Lori’s assessment, so two sharks are out.

Despite this, Barbara is still interested and offers $100,000 for 20% equity. She promises to help Dahlia build up the business so that she can one day sell it to a bigger company.

Kevin is also interested and offers $100,000 for 2.5% equity. He also wants a $2 royalty, until $300,000 is paid back.

Finally, the last shark to speak up is Daymond John. He offers $100,000 for 20% equity, plus 30% of all licensing deals that he brings in.

With three offers on the table, Dahlia ultimately decides to accept Daymond’s offer. After leaving Shark Tank with a deal, let’s have a look at a Buckle Me Baby Coats update.

In an email interview with Shark Tank Recap, Dahlia told us that Daymond has been a great partner for her and that she would make the same deal again!

“He has helped me work my way through difficult decisions, and see other perspectives,” said Dahlia. “He also has opened doors for Buckle Me Baby Coats that help keep more kids safely buckled every winter.”

During our talk about a Buckle Me Baby Coats update, Dahlia shared that the company has grown by 200% since Shark Tank. She also shared that the company had “steady positive growth” during COVID and has expanded to four styles of coats.

Even with a deal, Dahlia told us that the best part about being on Shark Tank is having the opportunity to use the show’s platform to educate parents about car seat safety.

Our most recent Buckle Me Baby Coats update reveals that the company is still in business, and doing better than ever!

Nearly three years after airing on Shark Tank Season 12, the company generates around $6 million in sales, and has an estimated net worth of $2 million!

Furthermore, the company has expanded its product line to include sleep sacks, pajamas, blankies, and more. In addition to this, they also offer pre-owned baby coats, which is a great option for parents on a budget!

Check out all they have to offer on Amazon, and on the Buckle Me Baby Coats website.

For more updates on products featured in Season 12 Episode 7, be sure to check out the links below:

For a full list of products from Season 12, be sure to check out our Season 12 Products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!