Charles and Ashley Young appeared on
Shark Tank Bridal Babes Update
- Entrepreneurs: Charles Young and Ashley Young
- Business: Fashion / Dresses
- Ask: $250,000 for 10% equity
- Result: $250,000 for 20% equity
- Sharks: Emma Grede
The classic collection of fashion choices from Bridal Babes costs about $14 to manufacture and sells at a price point of just over $40 . The luxury collection sells for about $200, but costs about four times less to produce in terms of landed cost.
Bridal Babes has admittedly benefited from having an Instagram community of more than 90,000 users. This social media connection has provided a boost to the company’s sales over the time that it has existed. The sharks were very surprised to hear that Bridal Babes had generated $2 million in lifetime revenue since it launched. The company averages about a 70% margin on all sales that are direct to consumers as well.
Robert Herjavec and Kevin O’Leary appreciated the quality of the business and wished it a success, but they couldn’t become an investor since they couldn’t add value in the long run, so they dropped out. Emme Grede decided to offer $250,000 for 20% equity because she believed she could add a lot of value.
Charles and Ashley ultimately accepted her offer after taking a moment to privately discuss it. Let’s quickly get a Bridal Babes update.
Bridal Babes will likely receive a major boost in sales and name recognition after the episode aired during Season 14. Further, by partnering with a fashion industry leader like Emma Grede, their likely only going to accelerate their growth in the coming months.
We can’t wait to see where our next Bridal Babes update takes us. For now, be sure to check out their website!
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Additionally, don’t forget to check out our Season 14 products page too!