Dude Products Update | Shark Tank Season 7

Sean Riley, Ryan Meegan, and Jeff Klimkowski were college roommates when they started using baby wipes because toilet paper alone wasn’t enough. But baby wipes weren’t made for men, and carrying them around felt awkward. To fix this, they created Dude Wipes, a flushable, biodegradable wipe that gives men a cleaner and fresher feel. Will they get the support they need from the sharks? Let’s find out in our Dude Wipes update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Dude Products after Shark Tank.

Sean, Ryan, and Jeff entered Shark Tank Season 7, seeking $300,000 for 10% equity in Dude Products. After their pitch, they landed a deal with Mark Cuban for $300,000 for 25% equity.

In terms of a Dude Products update, the company capitalized on pandemic-driven demand in 2020, leading to record-breaking sales and a revenue surge to $70 million by August 2021, making their products widely available in major retailers.

Shark	Result
Mark Cuban	Accepted offer of $300,000 for 25% equity
Kevin O’Leary and Robert Herjavec	$300,000 for 27.5% equity
Barbara Corcoran	No offer
Lori Greiner	No offer

Shark Tank Dude Products Pitch

• Entrepreneurs: Sean Riley, Ryan Meegan, Jeff Klimkowski
• Business: Sanitary wipes for dudes
• Ask: $300,000 for 10% equity
• Result: $300,000 for 25% equity
• Shark: Mark Cuban

Sean, Ryan, and Jeff step into Shark Tank, introducing Dude Wipes, a flushable, biodegradable wipe designed for men.

They sought an investment to expand their retail footprint and boost marketing to reach more customers who need a cleaner, fresher alternative.

The entrepreneurs delivered a great pitch that perfectly explained their Dude Products.

They explained that traditional toilet paper isn’t always enough, and while baby wipes exist, they aren’t exactly marketed for grown men.

Their wipes, infused with aloe and free from strong scents, offer a convenient solution for personal hygiene beyond the bathroom, including the face, hands, and underarms.

Barbara Corcoran asks to see any samples, and Jeff then passes out a pack of Dude Wipes to each shark.

Lori Greiner asked if the wipes had a distinct scent, and Jeff clarified they were unscented with a fresh, clean feel.

Kevin O’Leary questioned why someone would carry Dude Wipes when toilet paper is already available everywhere.

Jeff explained that their product complements toilet paper, calling it the second-to-last wipe, which got a laugh from the sharks.

The guys told the sharks they had made $300,000 in revenue year-to-date and projected $1.5 million for the year, with a national rollout in Kroger stores.

A pack retails for $6.49, with a 40% profit margin in retail and 60% online.

Barbara tested a wipe but found it too flimsy, saying it wouldn’t work for larger users.

Mark Cuban and Robert Herjavec were concerned about the heavy marketing costs needed to compete in the baby wipe market.

The sharks debated valuation, with Kevin and Robert offering $300,000 for 25% equity, but the founders countered a 20% split between both sharks.

When negotiations stalled, Mark seized the moment and closed the deal at $300,000 for 25% equity, making him the newest Dude.

To find out what happened next for their company, keep reading our Dude Products update.

Shark Tank Dude Products Update

Our Dude Products update found that the company received an update segment in Season 8 where they revealed that their first-year sales hit $3.2 million, landing them in Walgreens, Target, and over 7,300 stores.

Further, their retail prices dropped to $5.79, making the wipes even more accessible.

In  2020, pandemic-driven demand for alternatives to toilet paper pushed record-breaking sales.

In August 2021, annual revenue hit $70 million, and Dude Wipes were available in nearly every major retailer.

Again, another update segment, this time in Season 13, revealed their weekly sales surged from $5,000 pre-Shark Tank to $1.4 million, with lifetime sales reaching $120 million.

In Season 16, they received yet another update segment, where they revealed they have made over $500 million in lifetime revenue, and expanded into more than 40,000 retailers across the U.S., including becoming the top-selling brand in its category at Amazon and Walmart.

Furthermore, they secured a major partnership with Sam’s Club, bringing their products to over 590 locations nationwide.

Beyond business growth, Dude Wipes has focused on giving back. Partnering with the Crohn’s and Colitis Foundation, the company has donated over $250,000 in cash and products to support families affected by these conditions.

We can’t wait to bring you another exciting Dude Products update.

Don’t forget to check out the other company updates from Season 7 Episode 4:

• Table 87 Coal Oven Pizza Update
• EZ-Pee-Z Update
• Milk + Brookies Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.