FireFighter1 Update | Shark Tank Season 14

Wildfires spread rapidly, leaving homeowners with little time to act before help arrives. Bianca Wittenberg created FireFighter1, an emergency fire hose that connects to a pool pump, providing immediate access to thousands of gallons of water to protect homes from embers and flames. This practical tool offers a critical line of defense against devastating losses. Will the sharks see its potential and back Bianca’s vision? Let’s dive into the FireFighter1 update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to FireFighter1 after Shark Tank.

Bianca entered Shark Tank Season 14, seeking $150,000 for 15% equity in her firefighting hose business. After her pitch, she got a deal with Mark Cuban and Lori Greiner for $150,000 for 25% equity.

In terms of a FireFighter1 update, the company experienced a 300% surge in sales following its Shark Tank appearance. Additionally, they introduced the Barricade Fire Gel Upgrade to enhance their product offerings.

Shark	Result
Mark Cuban and Lori Greiner	Accepted offer of $150,000 for 25% equity
Kevin O’Leary	No offer
Daymond John	No offer
Daniel Lubetzky	No offer

Shark Tank FireFighter1 Pitch

• Entrepreneur: Bianca Wittenberg
• Business: Fire Fighting Hose
• Ask: $150,000 for 15% equity
• Result: $150,000 for 25% equity
• Sharks: Mark Cuban and Lori Greiner

Bianca stepped into Shark Tank determined to carry her father’s legacy forward with FireFighter1, a tool designed to help homeowners protect their properties during wildfires.

Seeking an investment, she aimed to scale production, reduce manufacturing costs, and collaborate with more pool companies to make this life-saving tool widely accessible.

FireFighter1 enables homeowners to shield their property quickly during emergencies by using pool water.

The system features a hose and an adapter that connects directly to the pool’s existing pump.

Within 30 seconds, users can spray water up to 40 feet. Bianca highlighted this capability in a video demonstration, showing how the tool can saturate a roof in just seven minutes.

She explained that this added layer of protection is critical for preventing embers from igniting a home, even though evacuation should always be the first priority. The tool can also help contain small fires before they escalate.

The product comes in two versions: a 50-foot unit priced at $499 with a production cost of $124 and a 100-foot unit priced at $399, costing $200 to produce.

Bianca pointed out that these prices are significantly lower than standalone pool pumps, making FireFighter1 a more affordable option.

However, her limited production scale—only 25 to 30 units per batch—has affected her profit margins.

Bianca shared the personal story behind FireFighter1. Her father developed the concept when she was a child, inspired by the potential of their backyard pool to combat wildfires.

Although he passed away in 2017, Bianca was determined to bring his vision to life. After years of refining the product, she officially launched FireFighter1 in February 2022.

Since then, she has sold 49 units, generating $22,000 in revenue. While these early sales numbers were modest, she believed the product had significant growth potential.

To expand her reach, Bianca partnered with pool companies. These businesses, already connected to homeowners, earn a 20% commission for every sale.

Additionally, pool stores can purchase inventory at a 25-30% discount, depending on the size of their orders.

This strategy not only extends her distribution network but also ensures the product reaches the people who need it most.

During deliberations, guest shark Daniel Lubetzky acknowledged the product’s value but didn’t see a way to contribute meaningfully, so he stepped out.

Kevin O’Leary also declined, citing the business’s early stage and the challenges of achieving a substantial return.

Daymond John agreed on the product’s importance but felt he couldn’t add value, leading him to opt out as well.

Lori Greiner, however, recognized the potential and invited Mark Cuban to join her in making an offer.

Together, they proposed $150,000 for 25% equity, emphasizing the need for time and effort to spread awareness about the product.

Bianca countered with 20% equity, but Lori and Mark stood firm.

Ultimately, Bianca accepted their original offer and walked away with a deal.

Was this the right investment for Bianca at this time? Let’s find out in our FireFighter1 update.

Shark Tank FireFighter1 Update 

Our FireFighter1 update found that the deal with Mark Cuban and Lori Greiner did not close.

In an interview with Shark Tank Recap, Bianca told us that the deal fell through due to legal concerns about the sharks being associated with the word “fire”. Despite this, Bianca told us that Mark and Lori still helped her grow the company and provided any resources she needed.

After airing, Bianca told us that it was much easier to speak with potential partners and build business connections.

In terms of revenue, Bianca told us that FireFighter1 received a “significant increase” in sales after airing and always spikes in sales when there is a re-run.

Further, in 2024 FireFighter1 had its first $100,000 month.

Since airing, Bianca has continued to expand the product line and launched a new product, the Barricade Fire Gel Upgrade.

Looking ahead, Bianca’s goal is for FireFighter1 to be in every pool, especially those in high-fire-risk areas. She is also hoping to create automatic sprayers that can be left around the perimeter of the property to help prevent loss in a fire.

The future is looking bright for our next FireFighter1 update!

For more updates on companies from Shark Tank Season 14 Episode 8, be sure to check the links below:

• HummViewer Update
• Slimeyhoney Update
• Shred Skinz Update

Before you go, be sure to check out our list of all the Shark Tank Season 14 products.