Go Oats Oatmeal Bites Update | Season 12

Nahum Jeannot wanted to improve upon breakfast options, since it’s the most important meal of the day. He created a mess and hassle-free way to enjoy traditional oatmeal, a breakfast favorite loved by many! Will he earn a deal on Shark Tank Season 12? Find out in our Go Oats update and pitch recap!

Shark Tank Go Oats Update

Go Oats Update

  • Entrepreneur: Nahum Jeannot
  • Business: Oatmeal in a ball
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 15% equity
  • Shark: Barbara Corcoran

Nahum brought his company, Go Oats, to Shark Tank Season 12, appearing in Episode 2. Essentially, Go Oats is oatmeal in a ball, that can be quickly warmed up, for a delicious on-the-go breakfast or snack.

The sharks praised Go Oats for its delicious taste and easy preparation. However, despite these compliments, they criticized Nahum for his low margins, making only $1 per unit.

When asked to elaborate on the numbers, Nahum shared that in 2017, sales were $13,000. In 2018, they increased to $57,000, with similar sales the following year in 2019.

He also shared that in 2017, he was able to get his products into Whole Foods. The sharks were impressed to learn that he was doing all of his own production and delivery as well.

This allowed for more time to focus on Go Oats. He eventually realized this was a blessing in disguise, and worked out for the best.

Despite some negative comments from the sharks, Nahum still found himself with an offer from Barbara Corcoran for $150,000 for 25%. Barbara wanted to help him get into the big box stores, while the other sharks stayed quiet.

In the end, Nahum accepted Barbara’s deal! What happened next for his company? Keep reading our Go Oats update to find out!

Research for our Go Oats update revealed good news!  After the episode aired, the company quickly sold out of all its stock both on Amazon, and on the Go Oats website.

If you were hoping to give Go Oats a try for yourself, don’t fret! Products are available once again!

They’re still available at Whole Foods, but our Go Oats update research found that they can now also be found at Target, Albertsons, Dawson’s Market, Gelson’s, and Sprouts Farmers Markets, amongst other retailers.

Since appearing on Shark Tank, Go Oats has expanded its product line to include more flavor options. A quick glance on their Instagram account, suggests that their products are popular with customers!

So, it seems that Go Oats found success after all! We’ll be sure to bring you more updates on the company as we get them.

Before you go, be sure to check out the other products that appeared on Season 12 Episode 2:

For even more on companies and products, be sure to stop by our Season 12 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!