Shark Tank Chirps Chips Update 2026

Traditional protein sources were not sustainable, and insect-based foods were hardly on the radar in the U.S. So, former Harvard roommates Rose Wang, Laura D’Asaro, and Meryl Natow came up with Chirps—tortilla chips made from cricket flour. These chips are packed with protein and all nine essential amino acids. Chirps is a tasty, eco-friendly snack alternative to regular chips. Let’s take a look at our Chirps update and pitch recap to see if any of the sharks were willing to invest in their business.

If you’re short on time, here’s a quick overview of what happened to Chirps after Shark Tank.

Rose and Laura appeared on Shark Tank Season 8 to pitch Chirps, seeking $100,000 for 7% equity. After their pitch, they struck a deal with Mark Cuban for $100,000 for 15% equity.

In terms of a Chirps update, the company expanded distribution and launched new product lines, which are now sold in over 1,000 stores. At the time of writing, Chirps’ valuation is estimated to be between $45 million and $50 million.

Shark	Result
Mark Cuban	Accepted offer of $100,000 for 15% equity
Robert Herjavec	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Kevin O’Leary	No offer

Shark Tank Chirps Pitch

Entrepreneur: Rose Wang, Laura D’Asaro, and Meryl Natow
Business: Chips made out of cricket flour
Ask: $100,000 for 7% equity
Result: $100,000 for 15% equity
Shark: Mark Cuban

Rose, Laura, and Meryl entered Shark Tank aiming to secure a deal for their innovative and sustainable snack, Chirps, which is made from cricket flour.

Chrips | Chocolate Chip Cookie Mix with Cricket Powder

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Chirps offers a healthier alternative to traditional chips, and the business operates on a product-based model.

It uses ingredients like non-GMO corn, chia seeds, and protein-rich cricket flour, providing a low-fat, high-protein option.

It sells the chips through its website and retail outlets, targeting health-conscious consumers—especially non-vegans—seeking eco-friendly food choices.

Customers can buy the chips in flavors like BBQ, cheddar, and sea salt. They can also purchase cricket powder for their own cooking needs.

Chirps uses its unique cricket ingredient to promote sustainability and nutrition and reduce the stigma associated with eating insects.

While each chip contains one cricket, it tastes just like a regular tortilla chip.

During the pitch, the entrepreneurs handed out samples to the sharks.

Barbara mentioned the chips had a slight smell when opening the bag but found them delicious.

When Mark Cuban asked about the business, they revealed that they had recently signed with two natural food distributors.

They were also in about 100 locations and had generated $200,000 in sales that year.

Further, the three-pack of Chirp Wheels costs approximately $21.96 to produce, and they sell it for $99, which gives the company a margin of around 78%.

They also projected $1.5 million for the following year due to placements in museums, zoos, aquariums, and theme parks.

Kevin O’Leary complimented the product, calling it unique, and Mark Cuban quickly made an offer of $100,000 for 20% equity.

After Lori Greiner, Robert Herjavec, and Barbara Corcoran declined to invest, Rose and Laura countered Mark’s offer at 15% equity, which Mark accepted.

Was this a good deal? Let’s find out in our Chirps update.

Shark Tank Chirps Update

Our Chirps update found that the deal with Mark Cuban eventually closed, and following his investment, the company expanded its distribution channels.

In 2019, they won a $20,000 prize at the SNAC Tank competition in Orlando, an event for snack entrepreneurs hosted by Barbara Corcoran.

Chirps also introduced new products such as cupcake and cookie mixes, whole roasted crickets, and cricket protein powder, which are now available in over 1,000 stores, including Vitamin Shopped.

Chirps made headlines when their chips were used to break the world record for the largest nacho platter—5,000 pounds of nachos.

Our Chirps update found that the company grew to between $1 million and $2 million in annual revenue in November 2022. They even branched out by releasing a children’s book.

They rolled out new products, such as the Chirp Wheel Pro and the Chirp Wheel XL, in early 2024.

Furthermore, they’ve also introduced bundles like “The Ultimate Back + Neck Bundle,” which are available on their website and Amazon.

At the time of writing, Chirps is valued between $45 million and $50 million, far exceeding their Shark Tank valuation.

Despite a few copycat competitors on Amazon, Chirps remains successful, earning positive reviews for its latest products, such as the Chirp Wheel XL.

Founders Rose Wang and Laura D’Asaro have continued making waves, even landing on Forbes 30 Under 30.

Although they have phased out their original Chirps Chips, the company is still innovating and staying relevant in the market.

We’re calling this Chirps update a success.

Before you go, make sure to check out our other company updates from Shark Tank Season 8, Episode 14:

Before you go, check out our Shark Tank Season 8 page for more updates.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.