Pavlok Buzzer Watch Update | Shark Tank Season 7

Maneesh Sethi had a hard time quitting bad habits, like many people do, even after trying different methods. So he built Pavlok, a wristband that helps you stop habits like smoking or nail-biting by giving a small zap, beep, or vibration when you do them. It’s an easy way to get instant feedback and train yourself to make better choices. Will the sharks plug into this idea? Let’s find out in our Pavlok update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Pavlok after Shark Tank.

Maneesh entered Shark Tank Season 7, seeking $500,000 for 3.14% equity in his Buzzer watch to help correct bad habits. After his pitch, he didn’t secure any deal with the sharks.

In terms of a Pavlok update, the company gained significant exposure, which helped it attract 10,000 new customers and secure outside investment. Further, it expanded its product line with new tech features and maintained steady sales.

Shark	Result
Kevin O’Leary	$500,000 as a loan at 7.5% interest for 24 months and 3.14% equity
Barbara Corcoran	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Pavlok Pitch

• Entrepreneur: Maneesh Sethi
• Business: Buzzer watch to help correct bad habits
• Ask: $500,000 for 3.14% equity
• Result: No deal
• Shark: None

Maneesh entered Shark Tank by addressing a common problem: how difficult it is for people to break bad habits.

Next, he introduced Pavlok, a wearable device that helps users change behavior using light electric shocks.

He explained how the device works. When a user performs an unwanted habit, they press a button on the device, which delivers a shock.

In turn, the shock uses aversive conditioning to train the brain to associate the habit with discomfort and eventually avoid it.

According to Maneesh, the technique is rooted in decades of psychological research.

He claimed that Pavlok had already helped many users stop habits like nail biting, overeating, and procrastination.

At that point, Lori Greiner asked how he came up with the idea. Maneesh shared that he has ADHD and once paid someone to slap him every time he used Facebook.

That experience worked, went viral as a blog post, and inspired him to build Pavlok.

He then handed out samples to the sharks and tested the different intensities of shocks on them.

The more intense one made them all jump and made Kevin O’Leary swear.

However, Mark Cuban remained skeptical. He called the research questionable and accused Maneesh of pulling unrelated studies to justify Pavlok.

In response, Maneesh insisted it worked for real users, but the conversation started to turn hostile.

Then, Kevin wanted to know about the $16 million valuation. Maneesh said that he’d had over $800,000 in sales from pre-orders and prototypes.

There hadn’t yet been extensive market research. Each unit was being sold for $200.

Curious, Robert Herjavec asked who was buying it. Maneesh said the most common use cases were nail biting, eating too much, sleeping late, and sitting too long.

Mark didn’t buy into the idea. He acknowledged aversion therapy is real but said Pavlok lacked original research. He believed Maneesh used existing data to support an unproven product.

Meanwhile, tension rose as the sharks questioned Maneesh’s claims.

Lori asked about clinical trials. Maneesh admitted he hadn’t run any formal studies and instead relied on user feedback.

Eventually, Lori bowed out, saying it lacked mass proof. Barbara Corcoran followed, calling the pitch confusing and tiring.

Robert also went out, citing weak numbers and an inflated valuation. Mark told Maneesh he should have funded proper trials instead of relying on vague claims. He also dropped out.

Kevin talked about his experience with aversion therapy while studying psychology and said he was interested.

He offered a deal of $500,000 as a loan at 7.5% interest for 24 months and 3.14% equity.

Maneesh declined. He said he wasn’t in it for the money and didn’t feel Kevin was the right partner.

He left with no deal and with Kevin swearing at him.

Did the company survive without a deal? Let’s check out our Pavlok update to see.

Shark Tank Pavlok Update

Our Pavlok update found that in the nine months that followed, Pavlok added 10,000 new customers.

Maneesh used that momentum to raise additional funding from investors, including IncWell and MassChallenge.

Pavlok expanded its product line. It launched Shock Clock 2, Shock Clock 3, and Pavlok Smart Ring.

The company has been featured on various media outlets, including The Doctors, ABC News, and CBS.

These products included new features like gesture detection, AI coaching, and app integrations through IFTTT and Zapier.

In February 2020, Pavlok was featured in Shark Tank: Greatest of All Time during the segment titled “Greatest Shark Fight.”

Additionally, in 2022, the company generated about $371,000 in annual revenue.

In 2024, its valuation was around $2 million. That same year, Sethi’s personal net worth reached $25 million.

At the time of writing our Pavlok update, the company continues to sell its products through its official website and on Amazon.

If we get more news on a Pavlok update, we will let you know.

With several other companies featured in Season 7 Episode 29, you may want to see what happened to them. Follow the links below to see our other company updates for the episode. 

• Pete and Pedro Update
• PMS Bites Update
• Felt Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.