Moink Meat Company Update | Shark Tank Season 10

Lucinda Cramsey ran a small farm with her husband, but like many others, they struggled to sell their humanely raised meat in a system dominated by big agriculture. So, she started Moink, a subscription box that delivers high-quality meat from small, ethical farms straight to people’s homes, giving farmers a reliable way to sell and families a better way to eat. Let’s see if her company can secure a deal in our Moink update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Moink after Shark Tank.

Lucinda entered Shark Tank Season 10, seeking $250,000 for 10% equity in her meat company. After her pitch, she reached an agreement for a deal with guest shark Jamie Siminoff for $400,000 for 20% equity.

In terms of a Moink update, the company successfully closed its deal with Jamie and used the momentum from Shark Tank to grow to over $55 million in lifetime sales.

Shark	Result
Jamie Siminoff	Accepted offer of $400,000 for 20% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Daymond John	No offer
Mark Cuban	No offer

Shark Tank Moink Pitch

• Entrepreneur: Lucinda Cramsey
• Business: Meat Company
• Ask: $250,000 for 10% equity
• Result: $400,000 for 20% equity
• Shark: Jamie Siminoff

Lucinda explained that Moink was built to support small farms like hers, which often struggle to survive in a U.S. meat industry dominated by four major companies.

Her subscription model offers grass-fed beef, pastured pork, free-range chicken, and wild-caught seafood.

Each box includes 13–16 pounds of meat and costs $159. Customers can subscribe to receive deliveries every 3, 4, or 6 weeks, with shipping included.

Lucinda shared that Moink made $85,000 in sales in 2017 and had already passed $730,000 in sales by the time of her pitch.

She noted a strong 71% customer retention rate. Her average order value was $159, with acquisition costs under $100 per customer.

However, when she broke down the cost per box, $127 to make and $159 to sell, the sharks quickly pointed out the slim margins and a net profit of just 10%.

Kevin O’Leary said larger meat companies had much better margins and questioned the $2.5 million valuation tied to her $250,000 ask.

Each shark reacted differently. Daymond John dropped out, saying Lucinda was too sensitive about partnerships.

Lori Greiner passed because she rarely eats meat and didn’t see a personal connection to the product.

Mark Cuban stepped out since he had already invested in a similar subscription-based meat company. Kevin also passed due to the low profit margins.

Guest shark Jamie Siminoff saw potential. He said it was normal for small companies to start with low margins and grow over time.

He offered $400,000 for 20% equity, more money than Lucinda asked for but with a higher stake. Lucinda accepted the offer.

Now, let’s get a Moink update to see how the company has been doing since its appearance on Shark Tank.

Shark Tank Moink Update

Our Moink update found that the deal with guest shark Jamie Siminoff closed shortly after the episode aired, and Jamie became actively involved in the company’s growth.

Following the show, Moink experienced immediate success. Revenue jumped from $730,000 in 2018 to $2.8 million in 2019.

In mid-2021, the company was on track to hit $7.4 million in annual revenue.

Further, Moink’s lifetime sales surpassed $55 million, and annual revenue reached $10 million in 2024..

To support that growth, our Moink update found that the company moved its shipping operations to a small rural town in Missouri. Out of 97 residents, 22 now work for Moink.

Jamie even purchased a farm nearby, reinforcing his long-term commitment to the brand.

Since airing on Shark Tank, Moink has continued to expand its offerings. In 2024, they introduced gift boxes to their product lineup.

Throughout it all, Lucinda stayed focused on Moink’s mission—supporting small family farms and delivering ethically sourced meat directly to homes.

Today, she still runs the company alongside her husband, Adam.

Things are looking promising for our next Moink update.

You can find the other company updates from Season 10 Episode 15 here:

• Toybox Labs Update
• Jolly Rogers Telephone Update
• Goalsetter Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.