Aly Lessor created a line of children’s clothing, centered around pillowcase dresses. They adjust to fit a wide age range, thus saving parents money on children’s clothes. Will she earn a deal on
Shark Tank Cozy Bug Update
- Entrepreneur: Aly Lessor
- Business: Children’s clothing line
- Ask: $50,000 for 25% equity
- Result: $50,000 for 30% equity
- Shark: Daymond John
Aly presented her clothing line, Cozy Bug to the sharks during Season 4. She shared that her dresses can be worn for years by the same child. She brought her daughter and another little girl along to model.
When asked about her sales, Aly revealed that in a 30-day run on Zulilly, she had sold $300,000 of product.
Although she was keen to expand and sell jackets, jeggings, shirts, hair bows, and a separate line of dancewear including tutus. The sharks felt that she should focus on just the top sellers, strictly pillowcase dresses and hair bows.
Aly’s plan to expand was so alarming to Mark Cuban, he went out immediately, stating that Aly was doing too much too soon.
Robert Herjavec, on the other hand, simply felt he had no value to provide, and went out based on that.
With two sharks out, Kevin O’Leary showed interest. In true Mr. Wonderful fashion, he offered her the $50,000 in exchange for no equity, but asked for a $2 royalty on each unit sold.
When his investment was recouped, it would drop to $1 in perpetuity. Kevin also said that he would only go through with the deal if Aly agreed to sell only pillowcase dresses and bows with no additional SKUs complicating her business.
Lori Greiner made an offer as well, of $50,000 for 30%. Kevin told Aly that it would be a bad idea to give up the equity when his deal was clearly the better option, but Aly seemed more intrigued by Lori’s offer.
Daymond John spoke up last with an offer matching Lori’s $50,000 for 30% equity but said that his experience in the fashion space would be much more valuable to Cozy Bugs than Lori “Queen of QVC” Greiner.
As the two sharks bickered and Kevin faded into the background, an impatient Robert began pressuring Aly to make a decision, as she simply would not accept either deal.
Aly asked the sharks if they wanted to go in together, to which Daymond declined stating he didn’t want to see Cozy Bugs on QVC.
As Aly continued waffling, Lori threatened to pull her deal if she couldn’t choose. Immediately after that, Aly chose Daymond, and, when asked why Daymond, she simply said she didn’t like Lori’s threat.
What happened next? Keep reading our Cozy Bug update to find out!
It turns out the deal with Daymond did close, and the company enjoyed several years of success. However, in our Cozy Bug update research, we found that Aly closed Cozy Bug in 2015 to pursue a new company called Mom365, specializing in newborn photography.
This will be our final Cozy Bug update.
Would you like to learn about the other companies featured on Season 4 Episode 5? Follow the links below!
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!