Raw honey has so many health benefits, and blending it with superfruits makes it even more potent. The Johnson family started Zach & Zoe Sweet Bee Farm to help their son’s allergies and found a huge market for their artisan raw honey. Will the sharks be buzzing for a deal after the family’s sweet
If you’re short on time, here’s a quick overview of what happened to Zach & Zoe Sweet Bee Farm after
The Johnson Family appeared on
|Accepted deal of $200,000 for 15% equity in the company
|$150,000 for 0% equity and $1 per jar royalty until $150,000, then a $0.25 royalty in perpetuity
Shark Tank Sweet Bee Farm Update
- Entrepreneurs: Zachary, Zoe, Kam, and Summer Johnson
- Business: Raw honey blended with superfruits
- Ask: $150,000 for 10% equity
- Result: $200,000 for 15% equity
- Shark: Barbara Cocoran
The Johnsons (Zach, Zoe, Kam, and Summer) are beekeepers who discovered the healthful benefits of raw honey. They combine the honey with other healthy superfoods for their self-named company: Zach & Zoe Sweet Bee Farm.
Zach & Zoe Sweet Bee Farm isn’t just a business, it is a project of passion that was started to care for our own family. We produce our honey on our rural Hunterdon County Farm to meet the unique nutritional needs of our children.
Zach, the youngest of the Johnson kids, had very bad allergies. After using raw honey for a few seasons, his symptoms have completely subsided.
They grow, harvest, and package the honey themselves. They own 50 hives on their property and outsource to local farms as well.
So far, the small jars of honey blends are available in Macy’s and Bloomingdale’s, but they want to scale even further.
In the year of filming, they’ve done $888,000 in sales year to date. About 70% of their business is direct to consumers, and they don’t spend anything on advertising.
The sharks try their blends and are impressed. Plus, the family business side of things is appealing — this family is just so wholesome.
Mark Cuban starts the commentary. He says that scaling to serve the nation would require a lot of cash. They have a 23% profit margin, but Mark still can’t account for scaling. So, he’s out.
Next, guest shark Daniel Lubetzky brings up the risk of bee colony collapse, which is a problem with other honey companies. They don’t take too much honey when they harvest, though it is a worry and they’ve had some issues with it as well.
Daniel then goes on to say that this feels like a family business and can’t see a place within the tight-knit group. He’s out, too.
Next, Lori Greiner admits that she doesn’t eat any honey. So, she’s out as well.
This leaves Kevin O’Leary and Barbara Corcoran.
Kevin is reminded of a deal he made with Wicked Good Cupcakes a few seasons ago. He blew them up into a huge company, and they all made money when it was sold.
He offers them the exact same deal he offered Wicked Good Cupcakes: $150,000 for 0% equity, but a $1 per jar royalty until $150,000 is reached. Then, the royalty will go down to a $0.25 royalty in perpetuity.
Barbara, on the other hand, says that the entrepreneurs remind her of herself. She wants to play a big role in their company.
Barbara offers $200,000 for 20% equity and she’ll market it like no one else. She even goes over to stand with them, hoping her matching yellow attire will entice them to accept her deal.
After a family huddle, the Johnsons counter Barbara for 12% equity, but she wants at least 15%. They agree and make the deal.
Is this a sweet deal for Barbara and the Johnsons? Keep reading our Zach & Zoe Sweet Bee Farm update to find out.
Even before appearing on
After airing on
Further, it seems that the deal with Barbara didn’t end up going through, for one reason or another.
The Zach & Zoe Sweet Bee Farm website features a wealth of good-for-you products, including beeswax candles, gift sets, and more. Their products are also available in more than 100 retail locations nationwide and on Amazon and Target.
We weren’t able to turn over any new revenue numbers for our Zach & Zoe Sweet Bee Farm update, but it seems that the family business is still doing well!
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!