Entrepreneur and Alaskan, Heather Kelly, pitched her food company during
If you’re short on time, here’s a quick overview of what happened to Heather’s Choice after
Heather Kelly appeared on
Shark Tank Heather’s Choice Update
- Entrepreneurs: Heather Kelly
- Business: Adventure food
- Ask: $250,000 for 10% equity
- Result: No deal
- Shark: None
Founder of Heather’s Choice, Heather Kelly, created a convenient food line that’s meant to be brought on adventures. The meals are packable, shelf-stable, and come in a bag.
There's nothing like a hot meal when you're cold, tired, and out in the elements. That's why we make hearty, nutrient-dense meals that you can rely on. Simply add hot water to the bag, wait twenty minutes, and you have a hot meal that will warm you to your core.
You just add hot water into the bag, mix, and enjoy. All of the meals are gluten-free and made with only the best ingredients.
Some of her best sellers include Grass-Fed Bison Chili and Morning Glory Oatmeal. In addition to the meals, she also produces macaroons, called Packaroons, that come in 8 flavors.
Altogether, Heather’s Choice offers 6 breakfasts, 8 dinners, and the cookies. When it finally comes time to try samples, the sharks all rave about the food.
In terms of cost, the Packaroons retail for $2.50. Further, the breakfasts retail for $8.95, and the dinners range in price from $12.50-$15.95.
Guest shark Candace Nelson asks Heather if she’s a chef. Heather shares that she left Alaska for college, where she was recruited to be on a rowing team at Western Washington University.
There, she helped lead her team to 3 national championships. However, exercising constantly led her on a journey to health and nutrition.
However, the idea for Heather’s Choice came when she went on a 30-day rowing and hiking trip through the Grand Canyon. In preparation for the trip, she found herself dehydrating a bunch of food to bring along for meals.
That’s when the idea of turning similar meals into a business came to be.
Kevin O’Leary adds that the market is extremely niche. He wants to know how she finds her customers, and then how much she makes from each one. She begins by explaining that she has a 75% margin on everything that she sells.
Further, she sells through Shopify and Amazon. The brand is also in REI. In 2022 she made $1 million in sales, however, she is still not profitable. Kevin asks how this is possible, and Heather says it’s due to manufacturing it in Alaska.
Mr. Wonderful then asks why she wouldn’t just go to a co-packer and scale. She says that she tried and it brought down the quality of the food.
For that reason, she finally decided to move processing down to the lower 48. This will in turn bring her margins up to about 80%.
Heather also wants help with scaling her Packaroon business. Especially because she feels that she will soon be able to bring down the cost.
In terms of debt, she has $1 million, which the sharks aren’t too happy to hear. Kevin says he’s not the right investor, so he’s out.
Candace Nelson loves the product, but there are too many issues for her to invest. For this reason, she is out.
Mark Cuban thinks that Heather has a lot of potential, but that she needs to be more flexible about a co-packer. He goes out next.
Daymond John can relate to Heather’s struggle because he too went through it when he started Fubu. However, he’s not the right shark and drops out of the deal.
Lori encourages Heather not to focus too much on the Packaroon, but to put more into the meals instead. Despite the advice, Lori decided not to make an offer.
Ultimately, Heather was forced to leave
What happened next for Heather? Keep reading our Heather’s Choice update to find out!
In terms of a Heather’s Choice update, the company seems to be doing well since appearing on
Especially since the sharks raved about how good the meals were in front of millions of viewers. Products are still available at Amazon, REI, and other sporting goods stores.
When we get more news on a Heather’s Choice update, we will let you know. For more, stop by the Heather’s Choice website.
In the meantime, you can check out our other company updates from Season 15 Episode 10, by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!