Shark Tank Heather's Choice Update 2026

Heather Kelly struggled with the bland, low-quality freeze-dried meals available for outdoor adventures. Drawing on her nutrition background and experience as an athlete and camper, she created Heather’s Choice, a line of easy-to-pack dehydrated meals made with real, wholesome ingredients. Will the sharks find them appealing enough to invest? Find out in our Heather’s Choice update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Heather’s Choice after Shark Tank.

Heather entered Shark Tank Season 15, seeking $250,000 for 10% equity in her food company. After her pitch, she left without a deal.

In terms of a Heather’s Choice update, the company expanded nationally, placing products in 77 REI stores and over 100 Bass Pro Shops and Cabela’s locations. Further, they relocated operations to Oregon, partnered with co-packers, and began developing microwavable packaging to support broader retail and home-use markets.

Shark:	Result:
Mark Cuban	No offer
Kevin O’Leary	No offer
Daymond John	No offer
Lori Greiner	No offer
Candace Nelson	No offer

Shark Tank Heather’s Choice Pitch

Entrepreneur: Heather Kelly
Business: Adventure food
Ask: $250,000 for 10% equity
Result: No deal
Shark: None

Heather walked into Shark Tank and pitched her brand as a line of healthy, shelf-stable meals for people who love outdoor adventures.

The meals come in lightweight bags. You just add hot water, stir, and eat.

All of the meals are gluten-free and made with quality ingredients. In addition to the meals, she also produces macaroons, called Packaroons, that come in 8 flavors.

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Heather s Choice | Grass-Fed Bison Chili

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Best sellers include Grass-Fed Bison Chili and Morning Glory Oatmeal.

Altogether, Heather’s Choice offers 6 breakfasts, 8 dinners, and cookies.

The sharks received samples and raved about the food.

Heather shared prices. Packaroons go for $2.50, breakfasts for $8.95, and dinners for $12.50 to $15.95. She also explained how the idea started.

She left Alaska for college, where she was recruited to be on a rowing team at Western Washington University.

There, she helped lead her team to 3 national championships. However, exercising constantly led her on a journey to health and nutrition.

However, the idea for Heather’s Choice came when she went on a 30-day rowing and hiking trip through the Grand Canyon.

In preparation for the trip, she found herself dehydrating a bunch of food to bring along for meals. That trip inspired the business.

At this point, Kevin O’Leary wanted to know why she wasn’t profitable. Heather said the meals were made in Alaska, which raised costs. She also explained that she had tried using a co-packer, but the quality dropped.

Now she plans to move production to the lower 48. That change could bring margins up to 80%. She said she was looking for a shark to help scale the Packaroons and fix production issues.

Her sales come through Shopify, Amazon, and 237 retail stores, including REI. In 2022, she hit $1 million in revenue.

In terms of debt, she owed $1 million. This made the sharks concerned. Kevin said he wasn’t the right investor, so he went out.

Guest shark Candace liked the food but thought Heather would need to compromise more on manufacturing. She passed too.

Mark Cuban appreciated the product but thought Heather was holding herself back. He passed. Daymond John said he saw her passion but didn’t think the business was right for him.

Lori Greiner thought the real opportunity was in the meals, not the Packaroons. She encouraged Heather to focus on that, but didn’t make an offer either.

Ultimately, Heather was forced to leave Shark Tank without a deal.

What happened next for Heather? Keep reading our Heather’s Choice update to find out!

Shark Tank Heather’s Choice Update

According to our Heather’s Choice update, we found that in the seven months that followed after appearing on Shark Tank, the company brought in over $1 million in sales.

That momentum gave Heather the push to launch a community investment campaign on WeFunder in August 2024, inviting customers and supporters to own a stake in the business.

In early 2025, the campaign had raised over $350,000. One of the investors was a total stranger from Germany who contributed $5,000.

Heather kept the public updated through live “coffee chats” and frequent LinkedIn posts during the process.

Around the same time, she made the decision to relocate her company from Anchorage, Alaska, to Ashland, Oregon.

The move helped reduce production costs and opened up partnerships with co-packers and logistics teams to help with national scaling.

Our Heather’s Choice update research noted that the company’s products were placed in 77 REI stores across the country.

Their fruit-and-coconut snack, Packaroons, launched in over 100 Bass Pro Shops and Cabela’s locations. A new retail deal expected in 2026 will nearly double their current footprint.

The product lineup now includes single-serve breakfasts priced between $8.95 and $9.95, dinners from $14.95 to $15.95, and Packaroons at $2.95 each.

The company is also developing microwavable packaging for easier use at home or at work.

Heather, on one outing, fed a group of seven using Heather’s Choice breakfasts and dinners, passed out nearly 100 Packaroons, and created marketing content on the trail.

In early 2025, she took her team on a 64-mile hike along the Pacific Crest Trail as both a team-building experience and a chance to test products in the wild.

She also launched her own podcast, “Wherever You May Roam,” where she interviews other founders and shares her own lessons after 10 years in business.

If you need clean, shelf-stable meals for work, school, hiking, or everyday use, you can order directly from their official website. You can also follow their updates on Instagram.

We can’t wait to see what Heather is up to in our next Heather’s Choice update.

In the meantime, you can check out our other company updates from Season 15 Episode 10 by following the links below!

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

Andrew Smith

Website | + posts

Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.