Moment Meditation Drink appeared on Shark Tank on November 30, 2020. Founders Aisha Chottani and Faheem Kajee left the tank without a deal from the sharks, even though they all liked the product. Here’s a quick recap of everything that happened during the meditation drink pitch as well as news on a Moment Drink update after Shark Tank.
Moment Drink Update After Shark Tank
Entrepreneur: Aisha Chottani and Faheem Kajee
Business: Meditation Drink
Ask: $200,000 for 10% equity
Result: No Deal
Moment Drink appeared on Shark Tank Season 12 Episode 6 and was introduced to the sharks by founders Aisha Chottani and Faheem Kajee. Moment Drink is essentially an “on-the-go” meditation in a bottle and is designed to give its drinkers the same effects as a meditation session. Further, the drink is all-natural and has no sugars or artificial sweeteners.
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Moment Drink had only launched a month and a half ago when it appeared on the show and had managed to earn $15,000 in sales. Each bottle costs $0.90 cents to make and retails for $1.69 plus shipping.
Things started to take a bad turn for Aisha and Faheem when they shared that they wanted to create a subscription model for Moment since they had a $20 customer acquisition cost. However, Kevin O’Leary warned that this model has never worked for a beverage company and the other sharks agreed. Moment Drink left the tank without a deal from one of the sharks.
At the time of writing, there hasn’t been an official Moment Drink update after Shark Tank. A quick look at the Moment website shows that Aisha and Faheem are still trying to make the subscription service work, and have options for bi-weekly and monthly refill plans. It’ll be interesting to see if it works for them or if Kevin O’Leary was correct.
For updates on the other products featured in Season 12 Episode 6, be sure to check out the links below: