Wedfuly Virtual Weddings Update | Shark Tank Season 13
The average wedding in the U.S. costs about $30,000. Inviting people from outside your local area can get pricey, formal wear is required, and it can be very stressful. Entrepreneur and software engineer Caroline Creidenberg combined these issues with the pandemic problem and created Wedfuly, a virtual wedding solution. Will her pitch on
If you’re short on time, here’s a quick overview of what happened to Wedfuly after
Caroline Creidenberg appeared on
| Shark: | Result: |
| Robert Herjavec | Accepted deal of $200,000 for 10% equity |
| Kevin O’Leary | $200,000 for 20% equity |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Daymond John | No Offer |
Shark Tank Wedfuly Update
- Entrepreneur: Caroline Creidenberg
- Business: Virtual wedding planning and live streaming
- Ask: $200,000 for 5% equity
- Result: $200,000 for 10% equity
- Shark: Robert Herjavec
Caroline Creidenberg, a software engineer, saw an opportunity when the pandemic started. Weddings are huge, expensive gatherings, and there was simply no way to carry on with them once everyone went into lockdown. Enter Wedfuly — a virtual wedding live stream that helps broadcast your wedding to friends and family members all over the world.
It’s a simple setup that utilizes Zoom, tripods, and cell phones to create a multi-angle, front-row experience. There are interactive elements that allow for audience participation as well. Caroline’s upbeat pitch seems to cover all of the bases.
However, Daymond John is out immediately. He says that people are going to want to have in-person weddings after the pandemic, and he isn’t a fan of the valuation. At $4 million, it’s a bit rich for his tastes.
Mark Cuban, on the other hand, gives a fun fact — his brother Brian’s wedding was the first that was streamed online through Mark’s streaming service.
Robert Herjavec loves weddings, but he doesn’t know who would want to have a virtual wedding now that it’s safer to have group gatherings again.
To this point, Caroline answers that they’ve performed 700 weddings since March of 2020. About 40% of those weddings were convenience only — virtual was the option that worked best for the couple, regardless of the pandemic.
Kevin O’Leary cites his wedding experience, as he does with every wedding-related product, and seems interested.
Daymond, despite being out, asks about sales. Since March of 2020, Wedfuly has done $1 million in sales.
On most of their packages, they are profiting at about 75%. They haven’t raised any funds, and Caroline owns 100% of the company.
Kevin comes back around after threatening to eviscerate the entrepreneur earlier in the pitch. The sales have changed his tune.
Since he’s in the wedding business with several other companies, he sees this one as a valuable data-feeding operation to identify customer demographics and fuel his other companies.
He offers Caroline $200,000 for a 20% stake in the company. She counters at 10%, but Lori Greinier interrupts to drop out before he can turn her down.
Mark thinks there’s a scaling issue with the business and that it will continue to be an issue. He also doesn’t have the other companies to justify the investment, so he’s out as well.
Robert, who was initially skeptical, thinks that Caroline will figure it out. He makes her an offer of $200,000 for 10% equity, snatching it right away from Kevin. She accepts, and they seal the deal with a celebratory champagne pop.
Was this a great deal for Robert? Let’s find out in our Wedfuly update.
Before appearing on
While the deal with Robert may not have followed through, the company has been doing well since
On the Wedfuly website they currently offer a base package for $800, with options for add-ons and “glow ups” so couples can easily customize the service to fit their needs.
In a February 2023 interview with The Business Journals, Caroline noted that she’s looking for options to pivot her business model to fit the changing needs of couples post-pandemic. Luckily, a new and exciting opportunity arose for Caroline and Wedfuly soon after.
In August of 2023, Caroline announced on the Wedfuly Instagram account that the company would be integrated into national venue operator Wedgewood Weddings. The Wedgewood press release notes that Caroline will be taking on a new technology-focused role within their organization.
It looks like this Wedfuly update means Caroline’s clever wedding concept gets a happily ever after!
If we get any more news on a Wedfuly update we will let you know.
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!