Wedfuly Virtual Weddings Update | Shark Tank Season 13

Weddings were suddenly impossible in 2020 when the pandemic shut down large gatherings. Entrepreneur and software engineer Caroline Creidenberg created Wedfuly, a virtual wedding service that lets couples host their ceremonies online through Zoom. It allowed them to celebrate safely while still including friends and family. Will her pitch make the sharks say ‘I do’? Keep reading our Wedfuly update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Wedfuly after Shark Tank.

Caroline pitched her virtual wedding solution on Shark Tank Season 13, seeking $200,000 for 5% equity. After her pitch, she left with a deal from Robert Herjavec for $200,000 for 10% equity.

In terms of a Wedfuly update, the company pivoted toward growth, hosting over 1,300 weddings and launching “Wedfuly 2.0” with new features like a virtual photo booth. Further, in August 2023, Wedfuly was acquired by Wedgewood Weddings, with founder Caroline taking on a technology-focused role.

Shark:	Result:
Robert Herjavec	Accepted deal of $200,000 for 10% equity
Kevin O’Leary	$200,000 for 20% equity
Mark Cuban	No Offer
Lori Greiner	No Offer
Daymond John	No Offer

Shark Tank Wedfuly Pitch

• Entrepreneur: Caroline Creidenberg
• Business: Virtual wedding planning and live streaming
• Ask: $200,000 for 5% equity
• Result: $200,000 for 10% equity
• Shark: Robert Herjavec

Caroline, a software engineer, launched Wedfuly during the pandemic. Weddings were huge, expensive gatherings, and lockdowns made them impossible.

Her solution was a virtual wedding live stream that let couples share their big day with friends and family worldwide.

The setup was simple, using Zoom, tripods, and phones to create a multi-angle, front-row experience.

There were even interactive features that allowed guests to participate. Caroline’s upbeat pitch seemed to cover all the bases.

However, Daymond John bowed out quickly. He believed people would want in-person weddings after the pandemic and disliked the $4 million valuation.

Meanwhile, Mark Cuban chimed in with a fun fact. His brother Brian’s wedding had been the first streamed online through Mark’s own streaming service.

Robert Herjavec admitted he loved weddings, but he questioned whether people would still want virtual options now that gatherings were safe again.

Caroline countered with numbers, revealing they had performed 700 weddings since March 2020. About 40% of those were chosen out of convenience, not just because of the pandemic.

Kevin O’Leary leaned in, as he often did with wedding products. Daymond, though already out, asked about sales.

Caroline reported $1 million since March 2020, with profit margins around 75%. She also noted she had raised no outside funds and still owned 100% of the company.

Those numbers changed Kevin’s tone. Since he was involved in other wedding businesses, he saw Wedfuly as a valuable tool for gathering customer data and feeding his other companies. He offered $200,000 for 20% equity.

Caroline countered at 10%. However, Lori Greiner cut in before Kevin could respond, saying she was out.

Mark also dropped out, pointing to scaling issues and a lack of fit with his portfolio.

In the end, Robert, who had been skeptical at first, stepped up. He offered $200,000 for 10% equity, beating Kevin to the deal. Caroline accepted, and they sealed it with a champagne pop.

Was this a win for Robert? Let’s find out in our Wedfuly update.

Shark Tank Wedfuly Update

In terms of a Wedfuly update, we found that the deal Caroline made with Robert Herjavec on Shark Tank Season 13 did not close after the show aired.

We gathered that both sides later confirmed that they decided it wasn’t the right fit and parted ways on good terms.

Nonetheless, in the months after the episode aired, Wedfuly got a big boost in attention. Couples began reaching out for virtual wedding services, and the company leaned into its partnership with Zoom.

Through 2021 and into 2022, Wedfuly focused on building out its platform, offering not just livestreams but also interactive features that made virtual guests feel like part of the celebration.

By mid-2023, Wedfuly had hosted more than 1,300 weddings, and they rolled out “Wedfuly 2.0,” their updated service model.

They also added a “Glow Up” package, which included extras like a virtual photo booth, an interactive guestbook, and ways to make hybrid weddings more fun.

Their standard package started at $800, and they built a reputation as the industry’s top virtual wedding service with a 5-star rating on Google.

In a February 2023 interview with The Business Journals, Caroline noted that she’s looking for options to pivot her business model to fit the changing needs of couples post-pandemic. Luckily, a new and exciting opportunity arose for Caroline and Wedfuly soon after.

Then, in August 2023, Wedfuly was acquired by Wedgewood Weddings, one of the largest wedding venue operators in the U.S.

The Wedgewood press release notes that Caroline will be taking on a new technology-focused role within their organization.

From the look of things, business seems to have slowed down a bit for Wedfuly. Their Instagram and Facebook pages haven’t been updated in over a year, and the website hasn’t changed in about eight months.

We don’t know what’s happening behind the scenes since the acquisition, but for now, we’ll keep our fingers crossed until the next Wedfuly update.

Before you leave, visit our other Shark Tank Season 13 Episode 5 company updates:

• Wad-Free for Bed Sheets Update
• Beulr Zoom Attendance Bot Update
• Spergo Clothing Update

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.