Dingle Dangle Baby Toy Update | Shark Tank Season 15

Changing a baby in public, especially during travel, can be chaotic, something Stewart Gold’s neighbour, Mark Hamilton, experienced firsthand when his daughter squirmed and screamed in an airport restroom. This experience led Stewart to create Dingle Dangle, a simple headband with a dangling toy that distracts babies during diaper changes and even transforms into a crib toy. Will any of the sharks want to invest in his company? Find out in our Dingle Dangle update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Dingle Dangle after Shark Tank.

Stewart appeared on Shark Tank Season 15, seeking $75,000 for 20% equity in his baby toy business. Ultimately, he made a deal with Kevin O’Leary at the very last minute. Kevin gave him $75,000 for 20% equity, plus he’ll take a $1 per unit royalty.

In terms of a Dingle Dangle update, the company received major recognition, winning three parenting industry awards. Further, they secured a utility patent for their signature 3-in-1 mobile headband in April 2024.

Shark:	Result:
Kevin O’Leary	Accepted deal for $75,000 for 20% equity, and $1/unit royalty
Mark Cuban	No offer
Daymond John	No offer
Lori Greiner	No offer
Candace Nelson	No offer

Shark Tank Dingle Dangle Pitch

• Entrepreneur: Stewart Gold
• Business: Baby toy
• Ask: $75,000 for 20% equity
• Result: $75,000 for 20% equity, plus $1/unit royalty
• Shark: Kevin O’Leary

Stewart walked into Shark Tank with a parenting tool he created out of frustration.

He demonstrated how the toy works. The headband fits on the parent’s head, with a mobile-style toy that swings in front of the baby’s face.

It holds their attention and buys the parent 30 seconds to get the job done. Stewart also showed that the toy detaches and clips onto a stroller or crib. It can even convert into a handheld rattle.

The sharks examined the product and laughed at the concept. Kevin O’Leary asked about the “dork factor.”

Stewart embraced it, saying the silly look is part of the charm. He even joked that his wife calls him a dork anyway.

He added that he filed a utility patent in 2020, which covers the removable rod and its interchangeable uses.

Then the sharks wanted numbers. Stewart made $67,000 in sales in 2022, but sold out of inventory in two months.

Each unit costs around $15 landed and retails for $40. In the current year of filming, he’s done about $40,000 in sales.

Further, he’s had his best month, coming in at $15,000, right around the time of filming

He projected $185,000 in total sales for the year, with $10,000 to $15,000 in profit. All profits had been reinvested into inventory.

Guest shark Candace Nelson noted the toy’s sensory potential and said it could be useful in occupational therapy. Stewart agreed, saying he initially launched it as a sensory toy before repositioning it as a gift item.

Kevin asked why he needed a shark. Stewart said he wanted help licensing the product, envisioning versions with sports team logos or characters.

Mark Cuban didn’t like that pitch. He said talk of “market saturation” is usually a bad sign, and dropped out.

Kevin followed, saying he liked Stewart but didn’t see a clear return on his investment.

For Daymond John, it wasn’t a business he could back. He went out too.

Lori Greiner said the product’s use period was too short and the market too niche.

Candace liked the sensory angle but didn’t agree with the licensing strategy and also stepped away.

With no offers on the table, Stewart made one final push to convince the sharks to get on board.

At this point, Kevin came back with a royalty deal. He offered $75,000 for 20% equity, plus a $1 per unit royalty until he made back $500,000.

Stewart tried to negotiate for more funding. Kevin held firm, and Stewart accepted.

He walked out with a deal and a partner to help grow Dingle Dangle.

How did everything turn out for Dingle Dangle following Shark Tank? Keep reading our Dingle Dangle update to find out!

Shark Tank Dingle Dangle Update

Research for our Dingle Dangle update revealed that there is no public confirmation that the deal with Kevin officially closed after the show aired.

However, the following months saw steady growth, not a viral explosion, but consistent traction through their Shopify site and Amazon storefront.

Dingle Dangle has earned several awards. The company won the Made for Mums Editor’s Choice Award, a National Parenting Product Award, and was named Best New Product by the British Baby Products Association.

In April 2024, they were granted a utility patent for their mobile headband system, officially protecting their unique 3-in-1 diaper distraction design in the U.S.

Their flagship item is the Dingle Dangle 3-in-1 Baby Gift Set, which functions as a wearable headband mobile for diaper changes, a stroller or crib mobile, and a sensory rattle.

Since Shark Tank, the company expanded its catalogue to include other baby essentials like feeding bowls, silicone mats, burp cloths, baby utensils, teether toys, changing mats, and faux-fur booties.

Stewart appeared on the Uncorked: Wine · Business · Life podcast with host Bill Green, where he talked about packing orders himself, transitioning from law to business, and what it took to scale a baby product from scratch.

If you need a fun, safe, and stress-reducing way to handle diaper changes, you can shop their products at their official website.

You can also follow them on Instagram for baby tips.

We’ll share more when we have it in our next Dingle Dangle update.

In the meantime, you can check out our other company updates from Shark Tank Season 15 Episode 10 by following the links below!

• Fishwife Update
• VibeRide Update
• Heather’s Choice Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.