Dingle Dangle Baby Toy Update | Shark Tank Season 15

Entrepreneur and diaper-changing dad, Stewart Gold, pitched his baby toy during Shark Tank Season 15. Dingle Dangle is a unique product that helps to distract baby during diaper changes. Its flexible nature allows it to transform into a couple of different toy options as well. Will any of the sharks want to invest in his company? Find out in our Dingle Dangle update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to Dingle Dangle after Shark Tank!

Stewart Gold appeared on Shark Tank Season 15, and ultimately made a deal with Kevin O’Leary at the very last minute. Kevin gave him $75,000 for 20% equity, plus he’ll take a $1 per unit royalty. In terms of a Dingle Dangle update, the company is still in business, with products available on Amazon, as well as the company website.

Shark: Result:
Kevin O’Leary Accepted deal for $75,000 for 20% equity, and $1/unit royalty
Mark Cuban No offer
Daymond John No offer
Lori Greiner  No offer
Candace Nelson No offer

Shark Tank Dingle Dangle Update

Dingle Dangle update

  • Entrepreneurs: Stewart Gold
  • Business: Baby toy
  • Ask: $75,000 for 20% equity
  • Result: $75,000 for 20% equity, plus $1/unit royalty
  • Shark: Kevin O’Leary

Founder of Dingle Dangle, Stewart Gold, found himself on diaper duty quite a bit. However, he also found that changing his baby’s diaper was sometimes like wrestling an alligator, as it was hard to keep him still.

Makes Changing Diapers Easy!
Dingle Dangle - Baby Toy Headband

What looks like just a funny gift for a new parent is SO much more. It's an extra set of hands that makes parenting less stressful.

We earn a commission if you make a purchase, at no additional cost to you.

That’s when he had the idea to create a headband of sorts, with a toy dangling from his forehead. This in turn kept the baby happy and busy during diaper changes and allowed Stewart to get the job done.

In addition to a dangling mobile-type toy, the Dingle Dangle can detach from the parent’s headband. It can then be connected to a stroller or infant car seat or turned into a rattle.

Options are pretty endless for the Dingle Dangle, and they’re especially helpful for changing a baby’s diaper in a public restroom, according to Stewart.

In 2020, Stewart filed a utility patent for the Dingle Dangle system, however, he is unclear in the pitch whether or not he received the patent.

The sharks love the product and the concept, as wiggly babies are a problem that all parents understand. However, they’re ready to get right down to business and want to know about sales.

Stewart shares that in 2022 he had $67,000 in sales, but unfortunately, he ran out of the product within almost 2 months. Further, the product retails for $40, costs $11.75 to manufacture, and around is around $15 landed.

In the current year of filming, he’s done about $40,000 in sales. Further, he’s had his best month coming in at $15,000, right around the time of filming.

By the end of the current year, he projects that he’ll finish with $185,000 in sales. However, he only anticipates to make $10,000 – $15,000 on that.

Guest shark Candace Nelson, speaks up to share that she’s actually in the early-childhood space. She thinks the product could be helpful for occupational therapists.

Stewart adds that he first launched the toy as a sensory product, however he eventually shifted the angle. He eventually realized that while it is certainly a sensory toy, it’s actually a baby gift first.

Kevin O’Leary asks why Stewart wants to partner with a shark. He says that he eventually wants to move into licensing because he can see sports teams on the Dingle Dangle.

In the end, Kevin dropped out. Mostly because he doesn’t have a baby at home.

Mark Cuban likes the product, however, he doesn’t think the business is scalable. For that reason, he goes out next.

Daymond John also likes the product. Unfortunately for Stewart, Daymond says it’s not the right business for him as an investor and drops out.

Another shark who loves the product is Lori Greiner. However, she thinks the use period for it is too short and niche, so she is the next shark to go out.

With that, Candace drops out last. She was initially interested in the sensory aspect of the toy, however, she’s not on the same page with Stewart about licensing the toy.

Even though all of the sharks dropped out, Stewart gives it one more go to convince the sharks to get on board. Just then, Kevin bites and offers up a royalty deal.

Kevin offers $75,000 for 20% equity, plus a $1 per unit royalty. Stewart quickly accepts the deal!

This goes to show that it truly pays off to not give up, especially in terms of one’s business. How did everything turn out for Dingle Dange following Shark Tank?

Keep reading our Dingle Dangle update to find out!

In terms of a Dingle Dangle update, it’s a little too soon to share how the deal panned out for Stewart. However, we’re sure that appearing on Shark Tank will be great for him, and he may even exceed his year-end sales goal!

The Dingle Dangle is available on Amazon, as well as the Dingle Dangle website. There you will also be happy to find a large assortment of baby products, covering just about everything a parent could need for their little one.

When we get more news about a Dingle Dangle update, we will let you know!

In the meantime, you can check out our other company updates from Shark Tank Season 15 Episode 10 by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!