Yourself Expression Jewelry Update | Shark Tank Season 7

Are you a fan of interchangeable jewelry that you can customize as you wish? Shelby Gogulski has a huge array of jewelry and accessories for you. Accompanied by her younger brother Gordy, she brings a lot of sparkle to the tank. Will the sharks invest in some glitz on Shark Tank Season 7? Read our Yourself Expression update to find out.

Shark Tank Yourself Expression Update

Yourself Expression Update

  • Entrepreneurs: Shelby and Gordy Gogulski
  • Business: Interchangeable, custom jewelry
  • Ask: $50,000 for 20% equity
  • Result: No deal
  • Shark: None

At only fifteen years old, Shelby Gogulski was already experiencing the fun of being an entrepreneur. She owned a 33% stake in Yourself Expression, a company she founded with her family. Her brother Gordy held a 20% stake, with their parents owning the remaining stake.

Shelby and Gordy presented their products to the sharks, explaining how they worked. Customers could buy the base and then a selection of snaps that could be used interchangeably on various items. They could also be switched whenever the user wanted.

As usual, Kevin O’Leary was the first to want to know about sales. The siblings had been selling their product in 90 retail stores, such as gift shops and hospital shops. They were projecting estimated sales of $365,000 for the year.

The siblings were projected to get $80,000 in profit that year. Robert Herjavec asked what they were looking for with the sharks. Shelby explained that they wanted to break into the souvenir sector and get the relevant licenses for that. 

Lori Greiner admired their strategy and the way they were planning their successful business venture for the future. Barbara Corcoran pointed out that she believed there was too much stock in such a diverse offering. She went out, followed by Kevin, who gave the same reason.

Robert stated that he was impressed by them, and talks Shelby through when she cries because of the rejection. However, Robert also went out because he didn’t think the business would grow much past current retail opportunities.

Mark Cuban also went out because he thought Shelby would find other things to do in the near future, and that a big investment would add too much stress to the kids. Lori agreed with Mark, but joined the other sharks in giving Shelby advice. 

Shelby and Gordy left Shark Tank without a deal, but armed with much more knowledge. Let’s take a look at our Yourself Expression update to see what happened after Shark Tank.

Our Yourself Expression update reveals that Shelby and Gordy are still successful entrepreneurs. In 2018, the company was renamed to Gracie Roze, and has since expanded to a significant online presence.

It is also featured in hundreds of gift shops on several cruise lines and Shelby and Gordy are continuing to grow the business. 

The company enjoys an annual revenue of $5 million. You can check the Gracie Roze products out on the Gracie Roze website

If you’d like to find out more about the other companies appearing in Season 7 Episode 27, follow the links below for the episode’s other company updates.

For even more on companies and products, stop by our Season 7 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!