Pop It Pal Pimple Popping Simulator Update | Shark Tank Season 10

People pop their own pimples or watch pimple-popping videos just to feel that weird sense of satisfaction. Summer Pierce thought that was gross and not safe. So while driving one day, she told her husband that they should make something people could safely pop instead.

That’s how they came up with Pop It Pal, a soft pad filled with fake pus that lets you pop pimples over and over. However, will they manage to convince a shark to invest? Find out in our Pop It Pal update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Pop It Pal after Shark Tank.

Summer, Bill, and Kayla pitched their pimple-popping simulator during Shark Tank Season 10. They sought $250,000 for 10% equity. After their pitch, they ultimately made a deal with Kevin O’Leary for $250,000 for 5% equity + $1.50 per unit until $750,000 is paid back.

In terms of a Pop It Pal update, the company followed Kevin’s advice and expanded its product line, including glitter pus and other variants. In 2025, Vat19 acquired the brand.

Shark:	Result:
Kevin O’Leary	Accepted deal for $250,000 for 5% equity + $1.50 per unit until $750,000 is paid back
Mark Cuban	$250,000 for 25% equity
Bethenny Frankel	No offer
Lori Greiner	No offer
Rohan Oza	No offer

Shark Tank Pop It Pal Pitch

• Entrepreneurs:  Summer Pierce, Bill Pierce, and Kayla Roof
• Business: Pimple Popping Simulator
• Ask: $250,000 for 10% equity
• Result:  $250,000 for 5% equity + $1.50 per unit until $750,000 is paid back
• Shark:  Kevin O’Leary

Summer and Bill, along with Kayla, walked into Shark Tank and asked for an investment for their company, Pop It Pal.

The product is a pimple-popping simulator designed to mimic the sensation people get from popping real pimples.

Bill pointed out how popular pimple-popping videos are online.

Summer added that the habit can cause scarring, and Kayla explained that Pop It Pal offers the same satisfaction without the damage.

The product is a silicone pad with refillable pus and 16 pimples per unit. It comes in multiple skin tones.

The sharks laughed and cringed as they tried it. Kevin O’Leary confirmed it worked.

Guest shark Rohan Oza asked how the idea came about. Summer said they thought of it during a car ride, inspired by their obsession with popping videos.

Guest shark Bethenny Frankel asked what the pus was made of. Summer said it’s a safe, non-toxic formula using beeswax.

In just four months, they had sold 12,000 units and made $315,000.

Each unit costs $8 and sells for $19.99. They were making everything by hand and needed help to grow.

Kevin asked about patents. Bill confirmed they had a utility patent and owned the popping mechanism.

Lori Greiner asked about their background. Bill worked in automotive, Summer couldn’t work due to a back injury, and Kayla handled marketing.

A viral video gave them 30 million views. Now, they average 50,000 views per video.

Meanwhile, Kayla admitted they were struggling to keep up with demand. Kevin asked how many units they needed to lower costs. Bill said 30,000.

Bethenny questioned long-term interest. Kayla pointed out that refill kits created ongoing sales.

Kevin asked how they justified their $2.5 million valuation. They explained they were already selling globally in countries like Germany and Taiwan.

Bethenny, Lori, and Rohan dropped out.

In contrast, Kevin offered $250,000 for $1.50 in royalties per unit, until he received three times his initial investment back. He also wanted 5% equity of the business as a whole.

Mark Cuban also offered $ 250,000 but asked for 25% equity.

After some thought, they accepted Kevin’s offer and left with a deal.

Did their decision pay off following Shark Tank? Keep reading our Pop It Pal update to find out.

Shark Tank Pop It Pal Update

Our Pop It Pal update found that after the episode aired, the deal eventually closed with Kevin O’Leary.

Sales spiked, and the product gained traction online, mainly through Amazon and its website.

Following Kevin’s advice, they launched new pus colors, including glitter.

In 2020, our Pop It Pal update found that the team launched a new product, Blackhead Buddy, on Kickstarter. However, it failed to meet its funding goal, but the company continued operating.

By 2024, Pop It Pal had grown to around $500,000 in annual revenue.

On April 3, 2025, Vat19, one of their early wholesale partners, acquired Pop It Pal. The original founders exited the business and moved on to new ventures.

Vat19 now runs Pop It Pal and sells it online through the Vat19 website.

We are glad that Summer, Bill, and Kayla had a successful exit! If we learn anything new, we will be back for another Pop It Pal update!

In the meantime, you can check out our other company updates from Season 10 Episode 8 by following the links below!

• Yumble Update
• BollyX Update
• Mother Beverage Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.