Debbie Brooks Handbags Update | Shark Tank Season 3

Artist Debbie Brooks, with her husband Paul D’Auriac, pitched their handbags during Shark Tank Season 3. Debbie Brooks Handbags are a line of customizable handbags, thanks to the use of magnets. The bags have already attracted the attention of Gwyneth Paltrow, but will the sharks be interested? Find out in our Debbie Brooks Handbags update.

If you’re short on time, here’s a quick overview of what happened to Debbie Brooks Handbags after Shark Tank!

Debbie Brooks and Paul D’Auriac appeared on Shark Tank Season 3, but ultimately walked away without a deal. In terms of a Debbie Brooks Handbags update, the company is still in business. Additionally, they enjoy an estimated $5 million in annual revenue.

Shark: Result:
Lori Greiner  No deal
Kevin O’Leary No deal
Robert Herjavec  No offer
Mark Cuban No offer
Daymond John No offer

Shark Tank Debbie Brooks Handbags Update

Debbie Brooks Handbags Update

  • Entrepreneur: Debbie Brooks and Paul D’Auriac
  • Business: Customizable handbags
  • Ask: $540,000 for 20% equity
  • Result: No deal
  • Shark: None

Founders of Debbie Brooks Handbags, Debbie Brooks and Paul D’Auriac, introduced the sharks to their bags, and how they can also enhance a look. Their exclusive handbags basically allow women to match different looks, all while using the same accessory.

Debbie explains that one day money was tight, however she wanted to buy a handbag. Because she couldn’t, she just decided to make her own. Then, as she was walking through an airport with her handbag, a lady chased her down asking her where she had bought her purse.

That’s when it occurred to her that she may actually need to create a handbag line. The bags are also a combined effort between the couple, because Debbie is the artist, while Paul invented the magnetic aspect of the bags.

The magnet is essentially a piece of removable art on the front of the bag, that can be replaced with other magnetic looks. This gives a customizable feel to the bag, allowing it to match different outfits and styles.

Debbie and Paul then eventually took the bags to the retail store Henri Bendel Bags, in New York City. They’re also in 1000 jewelry stores across the country.

In terms of gross sales, they’re at $1.2 million, with a gross profit of $685,000. Lori Greiner held up the purse she was looking at from the collection, and asked how much it would cost.

Paul said it retailed for $288 and wholesaled for $130. Lori didn’t seem too comfortable with the price point, given the product.

Robert Herjavec wanted to know if they were asked to invest in just the handbags, but Paul said they’d be investing in the entire Debbie Brooks brand, and that they had two patents. Lori was interested in what they wanted the money for.

Paul said they wanted the investment to grow the business, especially while distributing through jewelry stores. Robert asked Lori for her take on the product as a woman.

She said she liked some of them,  but the only thing she saw standing out was the interchangeable play with the magnets. She didn’t see what was proprietary about it.

Daymond John agreed with Lori, and because of this, he quickly went out.

Mark Cuban said he liked that they sold in jewelry stores, but he didn’t think he could add value to the business. For this reason, he also went out.

Robert thought the business, along with the presentation, were slightly confusing and also went out.

This ultimately left only Lori and Kevin O’Leary remaining. However, Kevin thought the valuation was too high, and should be halved, so he went out next.

With that, Lori said she didn’t trust the patent because there were too many issues with it. She eventually went out, leaving Paul and Debbie without a deal.  

What do you think came next for the business, following Shark Tank? Keep reading our Debbie Brooks Handbags update to find out. 

Our Debbie Brooks Handbags update shows that the company continued to achieve success with her brand, despite the sharks’ disinterest. The company is still operating today, and even participates in various philanthropic fundraisers.

Their estimated annual revenue is $5 million. You can find the line on the Debbie Brooks Handbags website

There you will find a large collection of all different styles of handbags, bracelets, pill cases, phone cases, and more!

If we learn anything new about this company, we will certainly let you know. In the meantime, you can check out our other company updates from Season 3 Episode 12 by following the links below!

For even more on companies and products, be sure to stop by our Season 3 Products Page before you go!


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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!