Felt Update

Felt Greeting Card App Update | Shark Tank Season 7

Do you love the personal touch of sending handwritten greeting cards but hate the hassle of it? Tomer Alpert has brought an app to the tank that simplifies the process. Will the sharks be enchanted by this idea on Shark Tank Season 7? Keep reading our Felt update to find out.

Shark Tank Felt Update

Felt Update

  • Entrepreneur: Tomer Alpert
  • Business: App for personalized, handwritten greeting cards
  • Ask: $200,000 for 6% equity
  • Result: $225,000 for 10%
  • Shark: Kevin O’Leary

Tomer entered Shark Tank Season 7 with his personalized, greeting card app called Felt. The program he developed helps those who want to send greeting cards but without the daunting task of going to the store and then mailing the card.

Its most unique feature allows the customer to handwrite on the card, all from the app. 

Felt had been downloaded over 60,000 times on the App Store at the time of airing, and had a rating of 4.5 stars. The app offered the handy feature of storing addresses and dealing with the sending hassle for the customer.

Tomer wanted the sharks’ help to grow enough to appeal to brides and professionals. Robert Herjavec is not attracted by the concept or by the lack of proprietary content in the business. He was the first to go out.

Meanwhile, Kevin O’Leary says believes that Felt would do well in partnership with another of his investments, HoneyFund, catering to weddings. He made Tomer an uncharacteristically generous offer of $225,000 for 10% equity.

Mark Cuban went out, followed by Barbara Corcoran and Lori Greiner. Every shark advised Tomer to take Kevin up on his offer.

After some thought, Tomer accepted and left the tank with a deal. Let’s take a look at our Felt update to find out how Tomer’s doing after Shark Tank.

Research for our Felt update revealed that the deal with Kevin never came to fruition. Despite this, Felt has continued growing since its appearance on Shark Tank.

The company is still active and seems to be thriving with an annual revenue of $1.5 to $2 million. The company is also very active social media channels which is usually a good sign of growth.

Find out more on the Felt website.

Would you like to know more about the other companies in Season 7 Episode 29? Follow the links below to see what happens to the rest of the companies in this episode. 

For even more on companies and products, check out our Season 7 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!