Ever ordered pasta to go, only to find that it was cold by the time you got home? Brandon Fay was tired of this very problem. To fix it, he created Pasta by Hudson—a takeout pasta company that creates your custom pasta on the spot. Will the sharks take a bite of this delicious Season 11 pitch? Read our Pasta by Hudson update and pitch recap to find out.
Shark Tank Pasta by Hudson Update
- Entrepreneur: Brandon Fay
- Business: Fresh pasta to go
- Ask: $150,000 for 10% equity
- Result: $150,000 for 30% equity
- Shark: Lori Greiner and Mark Cuban
Brandon Fay loves pasta, like really loves pasta. He wanted to create a fresh pasta bar that would serve quality pasta, meatballs, and sauces that wouldn’t be cold by the time you got it home. Pasta by Hudson was born, a fresh pasta bar that allows customers to pick their pasta type, sauce, and extra (including meatballs) on the go.
It’s a simple idea, and menu items range from $9 to $13 per serving. And these are large servings, too. The sharks immediately love the pasta, and Barbara Corcoran thinks it’s the best meatball she’s ever tasted.
So far, in the year of filming, Brandon has made $590,000. It’s easy to turn a profit on the food. He has a small pasta bar in a great NYC location, and he hasn’t franchised yet. He wants to open pasta kiosks in the future, and maybe sell uncooked pasta in supermarkets.
Half the business, however, is currently happening through delivery. It’s a huge struggle for him, because the profits on delivery are much smaller. He’s approached the sharks to help him open three more locations in NYC.
Daymond John is the first shark to drop out. Pasta irritates his acid reflux, so even though he loves the idea, he can’t support it. Mark Cuban advises Brandon to lean into the delivery side of the business, and asks if he’d be interested in “cloud kitchens.”
Kevin O’Leary drops out, stating that he doesn’t think Brandon is pulling the numbers for a franchise deal just yet. Barbara, on the other hand, would go in for the meatballs alone—but just the meatballs, not the pasta business.
Lori Greiner is interested, and she says she’ll go in with Mark. They decide on a split, $100,000 for 20% equity on Mark’s part, and Lori will throw in $50,000 for an additional 10%. As a result, Brandon gets two sharks. He quickly agrees, but how has the company done? Keep reading our
Pasta by Hudson had a tough time following the airing of the show, mostly due to the COVID-19 pandemic. It really took a bite out of his sales, though he continued to make meals for delivery. Still, he has two locations now and hopes to start his frozen meatball business soon, on Barbara’s advice.
During research for our Pasta by Hudson update, we found that despite difficulties due to the state of the world, the company had made about $850,000 halfway through 2021. You can find their menu and other information on their website.
You can find the other company updates from Season 11 Episode 17 here:
Don’t forget to take a look at our Season 11 products page! We’ve got more company updates from