Pluto Pillow Update | Shark Tank Season 12

Finding the right bed pillow can be difficult. Because of this, Kevin Li and Susana Saeliu teamed up to create an online company that customizes pillows based on information the customer provides. Will they get a deal on Shark Tank Season 12? Find out in our Pluto Pillow update!

If you’re short on time, here’s a quick overview of what happened to Pluto Pillow after Shark Tank!

Pluto Pillow appeared on Shark Tank Season 12 and left without a deal. In terms of a Pluto Pillow update, the company managed to reach an estimated $13 million valuation and has released a handful of new products since Shark Tank

Shark:  Result:
Robert Herjavec $400,000 for 20% equity
Lori Greiner No Offer
Mark Cuban No Offer
Lori Greiner No Offer
Daniel Lubetzky No Offer

Shark Tank Pluto Pillow Update

Shark Tank Pluto Pillow Update

  • Entrepreneurs: Susana Saeliu and Kevin Li
  • Business: Customizable pillow for different sleeping styles
  • Ask: $400,000 for 5% equity
  • Result: No deal
  • Shark: None

Susana and Kevin brought their company, Pluto Pillow to Shark Tank Season 12 Episode 24. Their custom pillow company has set out to match customers with their perfect pillow.

Custom Built Pillow
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After waking up with a stiff neck one morning, Susana decided it was time to look for a new pillow. Unfortunately, she just could not seem to find the right one, so she decided to ask for Kevin’s help.

One thing led to another and Pluto Pillow was founded in 2018. Using data from sleep experts, physical therapists, and of course, the consumers, Susana and Kevin sought to create the perfect pillow.

The result is a company that uses a patented algorithm to create custom hand-made pillows, based on what their customer needs and wants. They also feature a 100-night return policy.

After they present the sharks with their own custom pillows, based on each shark’s pillow preferences, the two get down to business.

According to their presentation, the return rates of their products were low, and the company has sold an increasing amount of products per year. In 2018, Pluto Pillow did $197,000 in sales.

In 2019, it was at $473,000, and halfway through 2020, Pluto Pillow is already doing $490,000 in sales. Naturally, this got the shark’s attention.

Their standard-size pillow retails for $95 and costs around $25-$30 to manufacture, plus $18 to ship. Overall, that’s about a 50% margin, which the sharks think is okay, but not great.

Following this revelation, Lori Greiner says that it is a very competitive space and drops out.

Mark Cuban also goes out but also advises the two to try and build pillows ahead of time, using previous sales and data collected.

Guest shark Daniel Lubetzky also goes out. He says that the business is not unique enough.

Next to go out is Kevin O’Leary, who states issues with the valuation.

The only one who makes an offer is Robert Herjavec, who offers $400,000 for 20% equity. He believes that the two can overcome the current problems that the business is facing.

Further, he suggests that he can help Pluto Pillow get to where they want it to go in the future. However, because of the high equity ask, Susana and Kevin declined the offer.

Keep reading our Pluto Pillow update to find out what happened following Shark Tank!

Despite walking away from Shark Tank without a deal, we do have some good news in our Pluto Pillow update. The company has grown quite a bit since the show and we were able to catch up with Susana to talk about what’s happened since Shark Tank.

“We’ve been super fortunate as the product seemed to have resonated well with a national audience,” Susana told us. She continued, “After the first night, we were backordered by 6 weeks and sold over 2,000 pillows within a few hours.”

Fortunately, Susana shared that this growth continued in the following months and as they released new products. “We’re on track to hit eight figures in 2023,” Susana shared.

Further, Susana also shared that “each of our products has won a number of awards” with the pillow itself winning over ten!

With all the success, Pluto Pillow shows no signs of slowing down and Susana even teased some big plans for 2024. So we will have to follow up with her again down the line for another Pluto Pillow update!

If you’d like to get a pillow, head over to the Pluto Pillow website. Susana was kind enough to send me a pillow, and you can read my review of it below!

Pluto Pillow Review

Pluto pillow review shark tank

Susana and Kevin were kind enough to send my wife and me our own Pulto Pillows to test out. After sleeping on it for a few weeks, I’ve got to say, it’s pretty amazing and is now my favorite pillow I’ve used!

The process of creating my pillow was incredibly simple. All that I had to do was visit the website and answer a few questions about my current pillow and sleeping habits. That’s it!

Outside of the pillow, one thing that stood out to me was the packaging and presentation. The Pluto Pillow came in a custom-designed box and was wrapped beautifully. It had a note inside with my name handwritten on it and even included a piece of candy!

I’ve been sleeping on the pillow for about three weeks now and I can definitely tell a difference in how I sleep. I recently went on vacation and left my Pluto Pillow at home and after the first night of vacation, I wished that I brought it with me!

I would highly recommend trying out Pluto Pillow. They have a 125-day money-back guarantee too, so it’s risk-free! Enjoy better sleep and order your Pluto Pillow!

For more updates on companies featured on Shark Tank Season 12 Episode 24, be sure to check out the following links!

For even more on companies and products, be sure to visit our Season 12 Products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!