ZuGoPet Update

ZuGoPet Update | Shark Tank Season 10

ByAndrew Smith

Carolyn Shewfelt developed the Rocketeer harness, a car safety belt that holds small dogs upright and keeps them safe during rides. Not only does it keep pets safe, but it also gives owners peace of mind on the road. Carolyn later joined forces with Juls Bindi to launch ZuGoPet. Let’s see if they managed to secure a deal with any of the sharks in our ZuGoPet update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to ZuGoPet after Shark Tank.

Carolyn and Juls entered Shark Tank Season 10, seeking $100,000 for 10% equity in their pet travel accessory. Sadly, they left without a deal as the sharks felt the product was too complex and not ready for an investment.

In terms of a ZuGoPet update, the company capitalized on the exposure from Shark Tank to drive website traffic and increase sales. Further, the company also earned credibility with a five-star safety rating for its Rocketeer Pack.

SharkResult
Kevin O’LearyNo offer
Daymond JohnNo offer
Lori GreinerNo offer
Robert HerjavecNo offer
Mark CubanNo offer

Shark Tank ZuGoPet Pitch

Shark Tank ZuGoPet Update
  • Entrepreneurs: Carolyn Shewfelt and Juls Bindi
  • Business: Pet travel accessory
  • Ask: $100,000 for 10% equity
  • Result: No deal
  • Sharks: None

Carolyn and Juls came into Shark Tank with their dogs in hand, to raise alarms about the dangers of pet travel accessories that can’t survive crash tests.

They claim that their company, ZuGoPet, makes products that are much safer for traveling with pets because they are designed with pet safety in mind.

Their signature product, the Rocketeer Pack, is a crash-tested harness that holds dogs upright and secures them to a car seat like a child would be strapped in.

It also doubles as a front- or backpack carrier, making it useful beyond car rides.

Customers can buy the product directly from the ZuGoPet website, which has led to $180,000 in sales at the time of filming.

As Juls explained the product’s features, a crash-test video played, showing other pet carriers failing and theirs keeping the dog secure.

They revealed the Rocketeer Pack sells for $160 and costs $36 to make. Mark Cuban was surprised by the high retail price, while Lori Greiner said the margins were strong.

Mark asked how they drive traffic, and Juls said all of it was organic and through word of mouth.

Juls added she believed in the product so much, she licensed it from Carolyn and invested $200,000 of her own money into production and crash testing.

Kevin O’Leary wanted to know if similar products existed. Juls said the Rocketeer is unique and holds a utility patent, plus it’s crash-tested—something competitors can’t claim.

Mark pressed Carolyn about how many dogs die in crashes annually. She couldn’t give a number, but pointed out that in the UK, insurance is voided if a dog is unsecured in an accident.

Mark asked if they sold in the UK, and they confirmed they sell in over 40 countries.

Robert Herjavec said the product took too long to use and dropped out.

Kevin followed, saying it was too early to invest. Lori liked the mission but felt the design was too complex and said it wasn’t ready.

Daymond John appreciated the safety focus but believed it needed more work.

Mark criticised their marketing, saying they should lean into fear-based messaging rather than cute branding, and urged them to reshape their pitch to focus on life-saving benefits.

In the end, all five sharks passed on the deal, leaving Carolyn and Juls without a deal.

Now let’s take a moment to shift our focus to getting a ZuGoPet update and see where the company is now.

Shark Tank ZuGoPet Update

Our ZuGoPet update found that despite not landing a deal, the episode gave the company major exposure. Website traffic increased, and sales quickly picked up.

Since then, ZuGoPet has earned around $3 million in total revenue.

Its main product, the Rocketeer Pack, earned a five-star safety rating from the Center for Pet Safety.

Products are available on the ZuGoPetwebsite.

If we get another ZuGoPet update, we will let you know.

You can find the other company updates from Season 10 Episode 12 here:

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.