My Fruity Faces Edible Stickers Update | Shark Tank Season 7

At home, during snack time, Adam Gerber and Bob Ntoya saw their kids ignore fruits and veggies and grab junk food just because it had cartoon stickers on it. So they came up with My Fruity Faces—edible stickers that parents can put on healthy snacks to make them more fun for kids to eat. It helps kids choose better snacks without a fight. Will the sharks get behind it? Let’s find out in our My Fruity Faces update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to My Fruity Faces after Shark Tank.

Adam and Bob entered Shark Tank Season 7 to pitch their all-natural, edible stickers, seeking $200,000 for 10% equity. After making their presentation, they left without a deal.

In terms of My Fruity Faces update, the company expanded into retail and online platforms but struggled to generate strong sales and long-term growth. The company ultimately shut down in 2018, confirming the sharks’ concerns about scaling too quickly without a solid customer base.

Shark	Result
Kevin O’Leary	No offer
Barbara Corcoran	No offer
Daymond John	No offer
Chris Sacca	No offer
Mark Cuban	No offer

Shark Tank My Fruity Faces Pitch

• Entrepreneurs: Adam Gerber and Bob Ntoya
• Business: All-natural, edible stickers
• Ask: $200,000 for 10% equity
• Result: No deal
• Shark: None

Adam and  Bob pitched My Fruity Faces, a company that makes edible stickers for fruits and vegetables.

According to the business partners, the stickers are all-natural and made from tapioca starch. Kids can place them directly on fruit, then eat both together.

The stickers come in colorful designs, including licensed characters, and aim to reduce food waste from uneaten lunches.

The products are sold in sheets and applied by hand to clean produce. The product appeals to kids who might normally avoid healthy snacks.

Bob and Adam tested the product in Walmart. They said they had a 78% sell-through rate during a trial run and were approved vendors for a rollout to 3,400 stores.

However, they had not received a purchase order. They were also in early discussions with Target, SuperValu, and Whole Foods.

The easy-to-use stickers were then offered to the sharks along with pieces of fruit.

Kevin O’Leary was interested in their $2 million valuation and asked if they’d sold many stickers already.

The entrepreneurs revealed, in total, the company made $125,000 in sales over three years. Recent monthly sales were just $2,000.

They needed the investment to fund inventory for a potential Walmart deal.

At the time of the pitch, they had raised $482,000 and were $177,000 in debt at the time. Barbara Corcoran immediately went out upon hearing these figures.

Ten other investors had already put money into the business. Bob owned 18%, and Adam held 17.5%.

The sharks raised concerns. They questioned the lack of a purchase order, the low sales, and the high debt.

Bob said they were going to partner up with Dole, but Daymond John told them their approach was wrong.

He advised that they should have invested a small amount and gone to schools and street fairs. For this reason, Daymond went out.

Mark Cuban agreed with Daymond and advised them to reconsider their approach to sales. Kevin said they shouldn’t invest any more money in the product and went out.

They also noted that the founders focused too much on big retail instead of proving the concept in smaller markets like schools or fairs.

The product solved a real problem, but the business was not strong enough. The sharks passed on the opportunity.

Bob and Adam had to leave with no deal. Did they manage to turn things around?

Keep reading our My Fruity Faces update to find out how it went for them.

Shark Tank My Fruity Faces Update

Our My Fruity Faces update found that the entrepreneurs managed to get their edible fruit and veggie stickers into three California stores, along with listings on their website and Amazon.

Despite their efforts, sales remained slow, and the company struggled to build momentum.

The sharks had warned them about scaling too fast without a strong sales base, and that advice proved accurate.

As a result, our My Fruity Faces update found that the company officially shut down in 2018. Following the closure, both founders moved on to new ventures.

While My Fruity Faces didn’t stick around for the long haul, the concept briefly brought fun to healthy eating for kids.

This will be our final My Fruity Faces update.

Are you interested in the other companies appearing in Season 7 Episode 26? Follow the links below to read our other company updates for the episode.

• FashionTap Update
• BrellaBox Update
• Brightwheel Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.