Barrett Jacques and Crom Carmichael, founders of MinusCal, a snack bar company whose products are designed to help lose weight by blocking the absorption of fat, walked into the
Shark Tank MinusCal Update
- Entrepreneur: Barrett Jacques and Crom Carmichael
- Business: Protein bars that block fat absorption
- Ask: $500,000 for 20% equity
- Result: No deal
- Shark: None
As part of their pitch, Barrett and Crom stated that over 70% of American adults are overweight, and their snack bars are a solution to this problem. Pitching that their bars block fat from staying in your body, Barrett and Crom claim that you can enjoy their chocolatey, tasty treat without gaining any fat.
The ingredient in their bars that blocks fat, choleve, is derived from fermented green tea and the main ingredients in the snacks are natural. MinusCal bars come in Chocolate, Peanut Butter, and Apple Cinnamon and also sell supplements in pill form that help lower cholesterol.
However, despite these claims, the bulk of Barrett and Crom’s pitch and marketing materials contradicted itself, with a banner claiming you’ll lose weight with their snacks, but their verbal pitch saying that you’re not guaranteed to lose weight.
This further dissuaded the sharks from this business idea. So, as a startup that failed to get a deal on
With so many other protein bar companies out there today as competition, and with no shark willing to make a deal with MinusCal’s founders, what happened to the company after
Since MinusCal had only made a few sales before their
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