Hatch Baby Changing Table Update | Shark Tank Season 7

Ann Crady Weiss started Hatch Baby after becoming a mom and struggling to track her baby’s weight, feedings, and diaper changes. She realized many parents had the same problem and often worried about their baby’s growth between doctor visits. To fix the situation, she and Dave Weiss created Hatch Baby, a smart changing pad that connects to an app. It makes it easy for parents to track these details and spot any concerns early. Let’s take a look at our Hatch Baby update and pitch recap to find out which shark was interested in making a deal.

If you’re short on time, here’s a quick overview of what happened to Hatch Baby after Shark Tank.

Dave and Ann entered Shark Tank Season 7, seeking $250,000 for 2.5% equity in their smart changing pad, Hatch Baby. After their pitch, they landed a deal with guest shark Chris Sacca for $250,000 for 25% equity.

In terms of a Hatch Baby update, the company rebranded and expanded beyond baby tracking, launching sleep-related products like the Rest and Restore, which helped drive over $40 million in sales by 2019.

Shark	Result
Chris Sacca	Accepted offer of $250,000 for 25% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Hatch Baby Pitch

• Entrepreneurs: Dave Weiss and Ann Crady-Weiss
• Business: Smart changing pad with weight tracking
• Ask: $250,000 for 2.5% equity
• Result: $250,000 for 25% equity
• Shark: Chris Sacca

Ann and Dave entered Shark Tank seeking an investment in Hatch Baby, a smart changing pad designed to track a baby’s weight, feedings, and diaper changes.

The device connects to an app, allowing parents to monitor their baby’s growth and share data with pediatricians.

Their goal was to provide parents with real-time insights into their baby’s development, reducing anxiety and uncertainty.

Ann explained that many first-time parents worry about whether their baby is getting enough milk.

Statistics show that two-thirds of mothers don’t meet their breastfeeding goals due to concerns about milk supply.

Further, Ann clarified that parents weigh the baby before and after feeding, and the smart pad calculates the difference in ounces.

At this point, Lori Greiner asked if they had made any sales. Ann admitted that Hatch Baby was still in pre-production and had no revenue yet.

However, they had just launched their website and were accepting pre-orders.

This immediately raised concerns among the sharks, particularly Mark Cuban and Robert Herjavec, who were shocked by the $10 million valuation on a product that had yet to generate any sales.

Robert, with a hint of skepticism, asked how they justified the number.

Ann defended their valuation by highlighting her experience in the baby industry. She had previously founded Maya’s Mom, which she later sold to Johnson & Johnson’s Baby Center.

Both she and Dave had extensive experience in product design and marketing, which gave them confidence in the demand for Hatch Baby.

Ann told the sharks that they had already raised $1.7 million from investors, many of whom had backed her previous company.

Despite their experience, Kevin O’Leary remained skeptical. He pointed out that Bluetooth scales already exist and can sync with an app

Moreover, he questioned their pricing. Ann revealed that the pad cost $89 to manufacture and would retail for $299.

Kevin was unconvinced that most families, especially those with an average income of $33,000 per year, would see enough value in the product to justify the cost.

Ann argued that parents prioritize their baby’s well-being over cost, similar to how premium strollers became a must-have despite their high prices.

The sharks weren’t convinced. Mark was the first to drop out, doubting their ability to scale.

Robert followed, stating that past success doesn’t guarantee future results.

Meanwhile, Lori believed the problem Hatch Baby solved wasn’t significant enough to make parents spend that much.

Kevin also declined, arguing that the valuation was inflated and the price point was too high for most families.

Guest shark Chris Sacca liked the concept of a smart nursery, but he remained concerned about the lack of sales and high valuation.

However, Ann asked if he’d like to be brought in on a $250,000 note based on their previous rounds of financing. Chris took the deal.

Where is the company now? Find out as we continue our Hatch Baby update.

Shark Tank Hatch Baby Update

Our Hatch Baby update found that the company rebranded as Hatch and expanded its offerings.

This included sleep-related products like the Rest, a smart nightlight and sound machine, and the Restore, designed for adult sleep improvement.

These innovations contributed to over $40 million in sales by 2019.

Our Hatch Baby update research revealed that as of 2022, the company makes about $5 million annually.

In 2023, Hatch introduced the Rest Go, a portable sleep device for families on the move.

In July 2024, the company voluntarily recalled approximately 919,400 AC power adapters sold with the Rest of 1st Generation sound machines due to a potential shock hazard.

Despite this setback, Hatch remains operational, with the couple continuing to lead the company.

At the time of this writing, the company has not publicly disclosed its net worth or annual revenue figures.

Hatch’s products are available through major retailers such as Amazon, Target, and Best Buy.

We’re calling this Hatch Baby update a success.

What about the other products featured in Season 7 Episode 14? Find our company updates for those products here:

• Fixed Update
• Village Scholarships Update
• Beard King Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.