Yumble Kids Meals Update | Shark Tank Season 10

Joanna Parker was at home juggling meals for her three picky kids when she realized how draining it was to cook healthy food they wouldn’t eat. So she started making easy, ready-to-eat meals with ingredients kids like but kept them healthy. Other parents wanted the same thing, and that’s how Yumble started. Will this be a business the sharks would love to invest in? Find out in our Yumble update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Yumble after Shark Tank.

David and Joanna entered Shark Tank Season 10, seeking $500,000 for 4% equity in their meal delivery service for kids. They ultimately made a deal with guest shark Bethenny Frankel for $500,000 for 6% equity.

In terms of a Yumble update, the company was acquired by Dibz Kidz in late 2022, but then shut down for good in February 2024.

Shark:	Result:
Bethenny Frankel	Accepted deal for $500,000 for 6% equity
Lori Greiner & Rohan Oza	$500,000 for 12% equity
Kevin O’Leary	No offer
Mark Cuban	No offer

Shark Tank Yumble Pitch

• Entrepreneurs: David Parker and Joanna Parker
• Business: Children’s Food Subscription Service
• Ask: $500,000 for 4% equity
• Result: $500,000 for 6% equity
• Shark: Bethenny Frankel

David and Joanna from Englewood, New Jersey, entered Shark Tank and introduced Yumble to the sharks.

Yumble is a subscription-based meal delivery service designed specifically for children, offering healthy, ready-to-eat meals that cater to picky eaters.

The service offers weekly meal plans with options for 6, 12, or 24 meals, and each delivery includes kid-friendly collectibles like trading cards and coins to make mealtime more engaging.

Additionally, each week offers 22 different items for their customers to choose from.

The sharks sampled Yumble’s offerings, which included chicken pops made from antibiotic-free white meat, protein-rich mac and cheese, and baked empanadas.

The meals received positive feedback from the sharks for taste and nutritional value.

During their pitch, Joanna highlighted that the meals are designed to be heated in 60 seconds or less, providing convenience for busy parents.

Kevin O’Leary inquired about the nutritional content of the meals, and Joanna provided details on portion sizes and calorie counts.

Guest shark Bethenny Frankel asked about pricing, learning that meals ranged from $6.99 to $7.99, and this includes all of the shipping and delivery costs.

When discussing the business model, Joanna confirmed that Yumble operates as a subscription service.

Customers select their meals from a rotating weekly menu, and the meals are delivered directly to their homes.

David proudly shared that the company had achieved $1.3 million in sales and was experiencing a 30% monthly growth rate.

Although they spend around $4,000 a month on advertising, they’ve managed to reduce their customer acquisition cost from $100 to $40.

Mark Cuban and Kevin expressed concerns about competition in the meal delivery space and opted not to invest.

In contrast, Bethenny offered $500,000 for 15% equity, emphasizing her experience in the food industry.

She wanted her role to be more of a spokesperson for the company rather than a strategic partner.

Guest shark Rohan Oza admitted that big players like Amazon could be a challenge down the road.

However, he proposed a joint deal with Lori Greiner, offering $500,000 for 12% equity.

Bethenny quickly counter-offered with a better deal, slashing her equity request down to 6%.

At the very last minute, the duo accepted her deal. Keep reading our Yumble update to find out what happened following Shark Tank.

Shark Tank Yumble Update

Our Yumble update found that the deal didn’t close after the show. Despite that, the business continued growing.

However, it didn’t last long. Yumble was set to shut down in December 2022 but was acquired by Dibz Kidz at the last minute.

The new owners attempted to re-launch the brand with build-your-own options and ready-to-go lunches.

Our Yumble update found that the new owners attempted to expand their reach by partnering with Walmart to sell pre-packaged kids’ lunch kits.

However, in February 2024, Dibz Kidz announced that they were shutting down Yumble for good.

Sadly, this will be our final Yumble update.

You can find the other company updates from Season 10 below:

• Pop It Pal Update
• BollyX Update
• Mother Beverage Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.