Yumble Kids Meals Update | Shark Tank Season 10

David and Joanna Parker pitched their food-based company during Shark Tank Season 10. Yumble is a subscription-based company, selling healthy children’s food. Will any of the sharks want to come on board their company? Find out in our Yumble update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to Yumble after Shark Tank!

David and Joanna Parker appeared on Shark Tank Season 10, and ultimately made a deal with guest shark Bethenny Frankel, for $500,000, and 6%  equity in their company. In terms of a Yumble update, it turns out that the company closed in December of 2022. It was then that David and Joanna sold it to the company, Dibz Kidz.

Shark: Result:
Bethenny Frankel  Accepted deal for $500,000 for 6% equity
Lori Greiner & Rohan Oza $500,000 for 12% equity
Kevin O’Leary  No offer
Mark Cuban  No offer

Shark Tank Yumble Update

Yumble update

  • Entrepreneurs:  David Parker and Joanna Parker
  • Business: Children’s Food Subscription Service
  • Ask: $500,000 for 4% equity
  • Result: $500,000 for 6% equity
  • Sharks: Bethenny Frankel

Busy parents know all too well how hard it can be to get healthy food on the table, especially when you’re short on time and kids are hungry. That’s why David and Joanna Parker created their subscription food company for kids, called Yumble.

Yumble is a weekly delivery food service, that specializes in kid’s meals, that they want to eat, but are also nutritious. Additionally, every meal comes with a fun activity and even a collectible for the kids to enjoy and stay engaged with.

Parents can choose from 3 different meal plans. These include either 3 meals, 12 meals or 24 meals.

Additionally, each week offers 22 different items for their customers to choose from. At this point in the pitch, the sharks get to sample some of the items, and they’re pretty pleased with the food.

However, based on the company’s valuation, the sharks wanted to know more about sales. David and Joanna proudly shared that they had already generated $1.3 million in sales.

David adds that they’ve been growing at about a 30% growth rate, month over month. Also, their customer acquisition cost was just around $40.

Further, all customers that are subscribed pay about $7 per meal that is delivered to their home, and this includes all of the shipping and delivery costs. In terms of how many active customers this totals, they say it’s a couple thousand.

Although their advertising costs are around $4,000 a month, they have managed to bring down their customer acquisition cost quite a bit.

As the sharks heard about the financial numbers and subscription model that the company uses, Kevin O’Leary decided to drop out of negotiations, because he ultimately didn’t believe there was a way to make his money back.

Mark Cuban believed that competition was going to be too difficult to overcome, especially from larger companies like Amazon, so he also dropped out.

However, guest shark Bethenny Frankel decided to make an offer of $500.000 for 15% equity. She wanted her role to be more of a spokesperson for the company rather than a strategic partner.

Bethenny adds that she’s a natural foods chef, because she’s already in the food and beverage industry, she’d be a great shark to have on their team.

Guest shark Rohan Oza admits that big players like Amazon could be a challenge down the road, however he wants to help them. Rohan offers $500,000 for 12% equity.

At this point, he then asks Lori Greiner to come in on the deal with him, and she ultimately agrees.

Bethenny quickly counter-offered with a better deal, slashing her equity request down to 6% equity.  The deal narrowly avoided falling apart completely as Bethenny became impatient.

However at the the very last minute, the duo accepted her deal. Keep reading our Yumble update to find out what happened following Shark Tank!

Let’s shift our focus now and take a closer look at the Yumble update after Shark Tank.  The deal was eventually finalized with Bethenny, and she even served as their spokesperson as promised.

At one point, the company was bringing in $10 million in gross revenue per year. Although, in December of 2022, the company was sold to Dibz Kidz, for an unknown amount.

It turns out, when Dibz Kidz took over the Yumble brand, they completely shifted away from subscription meal service. The new owners instead offer subscription packages for pre-packaged snack items only.

Hopefully Joanna and David made out well from the sale, and are enjoying life since parting ways with their company. However, this will be our final Yumble update.

You can find the other company updates from Season 10 here:

For even more on companies and products, be sure to stop by our Season 10 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!