Shark Tank Legacy Shave Update 2026

Mike Gutow created the Evolution Brush from Legacy Shave, a unique shaving brush that attaches to a regular can of shaving cream. His goal was to bring back the luxurious feel of traditional shaving but with a modern twist. The idea stalled after its initial launch—until years later, when Mike and his brother Dave were inspired by their late father, who had assembled brushes by hand while battling cancer. That moment gave the business a new life. Now, Mike is hoping to partner with a Shark to grow the brand. Let’s see if he walked away with a deal in our Legacy Shave update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Legacy Shave after Shark Tank.

Mike pitched his grooming business on Shark Tank Season 14, seeking $300,000 for 10% equity. After his pitch, he got a deal with Lori Greiner for $700,000 for 95% equity.

In terms of a Legacy Shave update, the deal with Lori did not close and the company experienced some inventory shortages. Those were resolved in Spring 2023, leading Mike to launch some new products.

Shark	Result
Lori Greiner	Accepted offer of $700,000 for 95% equity
Kevin O’Leary	No offer
Robert Herjavec	No offer
Emma Grede	No offer
Mark Cuban	No offer

Shark Tank Legacy Shave Pitch

Entrepreneur: Mike Gutow
Business: Grooming / Shaving Brush
Ask: $300,000 for 10% equity
Result: $700,000 for 95% equity
Shark: Lori Greiner

Mike entered the Shark Tank, determined to revolutionize the $50 billion global shaving industry with Legacy Shave.

He sought $300,000 to scale production, develop a direct-to-consumer marketing strategy, and honor his late father’s vision.

Legacy Shave is a patented shaving brush that attaches directly to aerosol shaving cream cans and offers a smooth application.

Unlike traditional methods, which waste cream and create a mess, Legacy Shave ensures even coverage while reducing waste.

The product is available in two formats: a complete unit with an attached shaving cream can for $24.95 or a standalone brush for $19.95.

With a production cost of $5.39 per unit, it is both affordable for customers and profitable for the company.

Mike explained the emotional story behind the product. His father originally developed the concept, but the family set it aside for 20 years.

Inspired by a heartfelt note from his father urging them to “take the shot,” Mike and his brother decided to bring Legacy Shave to the market.

Despite its potential, the company struggled with declining sales and limited marketing expertise. A lack of funds had hindered growth, leaving the business at a crossroads.

Barbara Corcoran criticized Mike’s communication skills, saying his explanation was disorganized. She felt the deal wasn’t for her and opted out.

Mark Cuban praised the innovation but expressed concerns about the financial situation, deciding to pass due to the company’s lack of funds.

Kevin O’Leary called Mike’s story one of the most moving he had heard on Shark Tank. However, he highlighted the difficulty of competing in a market dominated by large corporations. He, too, chose to step out.

Robert Herjavec acknowledged the product’s potential but saw too many challenges, ultimately deciding not to invest.

Lori Greiner, however, focused on the product’s strengths. She recognized the interchangeability of the brush and the value of its patent, noting that Mike had created something truly innovative.

While she raised concerns about declining sales and Mike’s inexperience in consumer products, she decided to take a chance.

Lori offered $1 million for 100% ownership of the company and its patents, along with a 3% lifetime royalty for Mike.

After a brief negotiation, Mike asked if he could retain a 5% equity in his business.

Mark jokingly referred to this as “schmuck insurance.” Lori revised her offer, proposing $700,000 for full ownership while allowing Mike to keep 5% equity.

Mike accepted, excited about the opportunity to partner with Lori and bring Legacy Shave to its full potential.

Was this a good deal? Let’s find out in our Legacy Shave update.

Shark Tank Legacy Shave Update

Our Legacy Shave update found that the company gained significant traction after appearing on Shark Tank in November 2022.

Further, the deal with Lori Greiner was not finalized. Regardless, the company capitalized on its Shark Tank exposure, selling out on QVC just four days after the episode aired.

This unexpected demand caused inventory shortages, which were resolved by spring 2023.

By June 2023, our Legacy Shave update found that it resumed regular shipping and launched a Father’s Day gift set, including a brush, shaving cream, a premium razor, and shave balm.

The expansion of its product line also included the Evolution Shave Brush and additional grooming essentials, which are available through the Legacy Shave website and Amazon.

Unfortunately, we were unable to find any information on revenue growth, but we have reached out to Mike and will provide an update if we hear back.

For now, we are happy to report a successful Legacy Shave update.

For more updates on companies from Shark Tank Season 14 Episode 7, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 14 products.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.