Dating By Blaine Coaching For Men | Shark Tank Season 15
Entrepreneur Blaine Anderson pitched her dating coach company during
If you’re short on time, here’s a quick overview of what happened to Dating By Blaine after
Blaine Anderson appeared on
| Shark: | Result: |
| Mark Cuban | Accepted offer for $100,000 for 10% equity |
| Michael Rubin | No offer |
| Lori Greiner | No offer |
| Kevin O’Leary | No offer |
| Barbara Corcoran | No offer |
Shark Tank Dating By Blaine Update
- Entrepreneur: Blaine Anderson
- Business: Dating coach services for men
- Ask: $100,000 for 2% equity
- Result: Mark Cuban
- Shark: $100,000 for 10% equity
Dating coach Blaine Anderson wants to help single men find love. Her company, Dating By Blaine, isn’t a matching service however, it instead trains and coaches men on how to attract awesome partners.
She opens her pitch pretending that Mark Cuban is trying to get a date with fellow shark Barbara Corcoran. After a little coaching help with texting, she shows how her services help the man land a date.
As she shares about her company, she states that during the COVID-19 pandemic, she lost her job and needed a way to earn a living. That’s when her husband encouraged her to create and sell a course.
Without any money to invest, she filmed a course and then made a profile on dating sites offering her services as a dating coach.
Her company is now growing quickly and she wants to partner with a successful and confident man who tells other men that it’s okay to get help with dating.
She offers various online courses that even teach men how to successfully text in a way that will help lead to a date. Additionally, she also offers one-on-one coaching as well.
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Lori Greiner wants to know about sales. Blaine says she started the business halfway through 2020 and her overall sales are $2.2 million.
In the first six months of business, she did $22,000. Then in 2021, she did $484,000. Further, in 2022, she did $1 million, and she’s projecting to finish out the current year with $1.5 million.
Guest shark Michael Rubin asks about the business model and how it works. The entrepreneur says that her primary online course is her Dating Masterclass, which retails for $1,295.
Blaine is a one-woman show, though she does have part-time contractors. To get one-on-one coaching with Blaine, she charges $6,295, for six 45-minute one-on-one calls.
Mark asked Blaine to break down how many of each course she sold last year, and she couldn’t say. However, when asked about margins, she says she walked away with $500,000 in profit last year.
Guest shark Michael Rubin and Fanatics Chairman and CEO says that he sees Blaine more as a consultant, rather than a company to scale. For that reason, he is out.
Mark doesn’t like that Blaine is only offering 2% equity in her company, so he doesn’t feel that she’s serious about needing a shark.
Barbara doesn’t think that Blaine needs a shark, so she drops out next.
Lori Greiner is bothered by the fact that Blaine wants to partner with a man for her business, so she is also out.
Blaine shares that she is really interested in working with Mark, and after some back and forth she ends up making a deal with him for $100,000 for 10% equity.
Since Blaine was able to leave with a deal, what happened following her appearance on
Keep reading our Dating By Blaine update to find out!
In terms of a Dating By Blaine update, we got the chance to interview Blaine to see what’s happened since the episode aired.
“The exposure from
In terms of a revenue boost after airing, Blaine said the jury is still out. “My site traffic was crazy the day the episode aired,” said Blaine. “The jury is still out on whether it leads to more clients, my products are relatively high consideration and my sales cycle can take a couple of weeks, but I’m optimistic.”
A for the deal with Mark, Blaine shared that they are still in negotiations and are working out all the kinks. However, she said that she is optimistic that they will be able to close the deal in the coming weeks.
“Mark and his team have been so easy to work with, and I’m grateful to be partnering with them,” said Blaine.
Blaine already has a huge following on Instagram, where she shares dating tips and advice. Additionally, major publications like the New York Times, Forbes, and Psych Today have featured Blaine.
If you’re interested in what she’s offering, take a look at the Dating By Blaine website.
We’d like to thank Blaine for giving us a Dating By Blaine update and can’t wait to watch her company grow!
Before you go, be sure to check out our other company updates from
For even more on companies and products, be sure to stop by our Season 15 Products Page.
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!