Dating By Blaine Coaching For Men Update | Shark Tank Season 15

A lot of men have a hard time using dating apps. They don’t know what to say, how to message someone, or how to make a good profile. Blaine Anderson saw this and created Dating by Blaine to help. It’s an online program with structured courses, one-on-one coaching, and practical tools to help men attract the kind of women they actually want to date. Will Blaine land a deal? Find out in our Dating By Blaine update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Dating By Blaine after Shark Tank.

Blaine pitched her dating coach company on Shark Tank Season 15, seeking $100,000 for 2% equity. After her pitch, she left with a deal from Mark Cuban for $100,000 for 10% equity.

In terms of a Dating By Blaine update, Blaine has grown a huge social media following and rave reviews. Since airing, she has surpassed $3 million in lifetime revenue.

Shark:	Result:
Mark Cuban	Accepted offer for $100,000 for 10% equity
Kevin O’Leary	$100,000 for 10% equity
Lori Greiner	No offer
Michael Rubin	No offer
Barbara Corcoran	No offer

Shark Tank Dating By Blaine Pitch

• Entrepreneur: Blaine Anderson
• Business: Dating coach services for men
• Ask: $100,000 for 2% equity
• Result: $100,000 for 10% equity
• Shark: Mark Cuban

Blaine opened her pitch with a demo. Mark Cuban was her example.

She imagined him texting Barbara Corcoran to ask her out. His fake message came out awkward and try-hard.

Blaine then rewrote it into something more confident and specific. That’s what her business teaches, how to communicate better and date with purpose.

Her company, Dating by Blaine, offers online courses and coaching to help men attract high-quality partners.

It’s not a matchmaking service. Instead, she trains men to improve their dating approach.

Her main product is the Dating Masterclass, which costs $1,295. It’s a self-paced, pre-recorded course that includes light one-on-one interaction to build a dating profile.

She also offers a texting course for $149 and private coaching for $6,295, which includes six 45-minute calls.

Everything runs online. Blaine is the only full-time employee and uses a few contractors.

The sharks started asking questions. Lori Greiner wanted to know why she doesn’t coach women. Blaine said she had to focus her messaging and decided to serve one audience well.

Kevin O’Leary asked what made her an expert. Blaine explained she always loved studying relationships.

After losing her job as a travel agent during COVID, her husband encouraged her to build a course.

She made a dating app profile offering coaching and got hundreds of emails from interested men.

Next came the numbers. Blaine launched in mid-2020 and made $22,000 that year. In 2021, she made $484,000. She hit $1 million in 2022 and projected $1.5 million for 2023.

She said she profited $500,000 the previous year, despite one-time expenses like buying a car and building a home office.

Guest shark Michael Rubin and Fanatics Chairman and CEO says that he sees Blaine more as a consultant, rather than a company to scale. For that reason, he is out.

Mark asked how many of each course she had sold. Blaine couldn’t give an exact number. Mark called it a Shark Tank no-no and also stepped away.

He said the 2% equity offer was too low and showed she wasn’t serious.

Barbara dropped out, too. She didn’t think Blaine needed a shark. Lori said she didn’t like that Blaine only wanted to work with a male investor and backed out as well.

Blaine said she wanted a male shark because many men still feel embarrassed asking for dating help. Having a man vouch for her service would make a difference.

However, Kevin made the first offer of $100,000 for 15% equity.

Barbara asked if Mark would reconsider. Mark explained he once felt like the awkward teen who couldn’t get a date. He appreciated what Blaine was trying to do.

Blaine countered with 8% equity. Mark agreed to $100,000 for 10% equity, and they shook hands.

Since Blaine was able to leave with a deal, what happened following her appearance on Shark Tank?

Keep reading our Dating By Blaine update to find out!

Shark Tank Dating By Blaine Update

In terms of a Dating By Blaine update, we got the chance to interview Blaine to see what’s happened since the episode aired.

“The exposure from Shark Tank is great,” Blaine told us. “But honestly, just the experience of being on set and pitching was the best part, I’ve never done anything like that.”

After the dust settled, the deal with Mark never closed. The reason being that after months of legal back-and-forth and deep consideration, Blaine decided not to move forward with the investment.

In her own words, “it no longer made sense to proceed,” citing that her business was already profitable and introducing outside capital would have added unnecessary complexity to a simple, lean model.

Despite this, Blaine continued to grow her brand, selling digital programs like Texting OS and premium one-on-one coaching packages for up to $6,295.

Blaine recently made a guest appearance on The Fieldswell Podcast. She was also featured on Kajabi’s Creator Stories.

In that interview, she shared that she’s now surpassed $3 million in total revenue and expanded her reach to over 441,000 people across platforms.

Further, Blaine revealed she’s exploring creator coaching, where she’s planning to help other business owners build profitable online audiences.

Major publications like the New York Times, Forbes, and Psych Today have featured Blaine.

If you’re interested in what she’s offering, take a look at the Dating By Blaine website.

We’d like to thank Blaine for giving us a Dating By Blaine update and can’t wait to watch her company grow!

Be sure to check out our other company updates from Shark Tank Season 15 Episode 3:

• Glove Wrap Update
• Wellingtons Update
• Bot-It Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.