Makeup Junkie Bags Update | Shark Tank Season 10

While getting ready for a trip, Meredith Jurica got fed up with her makeup bag. It was too bulky, hard to find anything, and messy inside. So she made Makeup Junkie Bags, a flat bag with a big zipper that stays open and a waterproof lining. It’s easy to pack, easy to clean, and makes grabbing your makeup quick. Can this smart fix land her a deal? Let’s find out in our Makeup Junkie Bags update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Makeup Junkie Bags after Shark Tank.

Meredith pitched her makeup accessory company on Shark Tank Season 10, seeking $200,000 for 15% equity. After her pitch, she landed a deal with Lori Greiner for a $200,000 loan for 5% equity, plus a $0.75 royalty in perpetuity.

In terms of a Makeup Junkie Bags update, the company experienced a sharp rise in demand, receiving over 1,000 wholesale requests within a month of airing. Further, Makeup Junkie Bags are now sold in over 5,000 stores across the US.

Shark:	Result:
Lori Greiner	Accepted deal for $200,000 loan for 5% equity and $0.75 royalty in perpetuity
Kevin O’Leary	$200,000 loan for 3% equity and $0.75 royalty until 3x the investment paid back
Mark Cuban	No offer
Barbara Corcoran	No offer
Sara Blakely	No offer

Shark Tank Makeup Junkie Bags Pitch

• Entrepreneur: Meredith Jurica
• Business: Makeup Bags
• Ask: $200,000 for 15% equity
• Result: $200,000 loan for 5% equity and $0.75 royalty in perpetuity
• Shark: Lori Greiner

Meredith entered Shark Tank and shared that she runs Makeup Junkie Bags.

Her business was built around solving a personal frustration: traditional makeup bags that were either too bulky, hard to organize, or not spill-proof.

She redesigned the makeup bag into a flat-laying, stylish, waterproof pouch that’s not only functional but fashionable enough to double as an evening clutch.

The bags come in multiple sizes and prints, making them both practical and trendy.

She explained that the product is sold directly to consumers and through wholesale, and is now available in over 1,200 retail stores across the U.S.

Customers can purchase the bags online or in-store, and many women now use them for more than just cosmetics—some even use them as handbags.

Each bag costs $6–$7.50 to make, depending on size, and sells for up to $50 retail, with wholesale prices around $24.

Her biggest differentiator is the flat-lay design and waterproof liner, making it both mess-proof and elegant.

During her pitch, Meredith revealed she had done $100,000 in sales in her first 12 weeks and over $1.1 million in 18 months, which prompted a round of applause from the sharks.

She also shared her struggle with unreliable suppliers, which forced her to reinvest all profits into setting up her own manufacturing plant in Texas to maintain quality and meet demand.

Guest shark Sara Blakely asked how much equity Meredith still owned, and was pleased to hear she owned 100%.

Meredith also said she was ready to scale, even if it meant outsourcing production, and she hinted at potential acquisition talks with big retailers, though they wanted upfront cash, she wasn’t comfortable giving.

Barbara Corcoran and Sara didn’t believe that they could provide the type of help that would be worth it to Meredith and her company, so they were the first two sharks to drop out.

Mark Cuban also dropped out because he didn’t personally relate to Meredith’s makeup bag company.

Meanwhile, Lori Greiner offered Meredith a $200,000 loan with 5% equity and a $1 royalty per bag in perpetuity.

Kevin O’Leary raised concerns about big retailers absorbing businesses like hers and pushed for a deal.

He then offered $200,000 for 3% of the company. He would also be paid a royalty of $1.50 per bag until $750,000 is paid

Meredith eventually agreed to a deal with Lori, except with one minor change. Instead of a $1 royalty, it would be just $0.75 in perpetuity.

Lori accepted, leaving Meredith with a deal. 

Did everything work out for the entrepreneur following Shark Tank? Keep reading our Makeup Junkie Bags update to find out.

Shark Tank Makeup Junkie Bags Update

Our Makeup Junkie Bags update found that the deal with Lori never closed. 

Meredith wanted to keep manufacturing in Texas, but Lori preferred overseas production. That disagreement ended the partnership.

Despite the failed deal, the company saw a major sales boost after the episode aired. Over 1,000 wholesale applications came in within a month.

In the following years, Meredith expanded the brand and launched new products like purses, totes, fanny packs, and even a cosmetics line called MJ Cosmetics.

She also introduced a clothing line named Modern Jester.

By 2024, Makeup Junkie Bags were sold in over 5,000 stores across the U.S., including Buc-ee’s.

Our Makeup Junkie Bags update found that the company has grown to around $2 million in annual revenue.

We’re calling this Makeup Junkie Bags update a success!

Before you go, check out our other company updates from Season 10 Episode 11, by following the links below!

• Angel Shave Club Update
• Kitty Kasas Update
• Sonnet James Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.