Samuel Taylor came onto
Shark Tank Long Table Update
- Entrepreneurs: Samuel Taylor
- Business: Whole heirloom grain pancake and waffle mix
- Ask: $140,000 for 15% equity
- Result: No deal
- Sharks: None
Between 2015 and 2019, Samuel admitted that Long Table peaked at about $20,000 in annual revenue. His nutritious pancake and waffle mix has been featured within independent grocery chains in the Chicago area since launching. This accounts for a small percentage of sales, with the bulk coming directly from his website.
With non-impressive financial numbers and other concerns relating to his marketing ability, Samuel admitted that he was seeking a strategic partner that could help boost his business in the future. He told the sharks that one of his weakest parts of the business was social media marketing.
Lori Greiner admitted that she was not a very big fan of pancakes and that she was not ultimately passionate about the company, so she dropped out of the negotiations. Barbara Corcoran also dropped out because she didn’t believe the business had any momentum on its side.
Mark Cuban didn’t like the name of the company and dropped out. Kevin O’Leary was interested, but he had several concerns, like the lack of a social media presence, which caused him to drop out. Eventually, all of the sharks dropped out and Samuel was forced to leave without a deal.
Let’s take a look at a Long Table update after
Samuel’s pancake and waffle mixes have widely been recognized as some of the best pancakes ever tasted. In the weeks following the episode, sales skyrocketed and Samuel started posting updates on his company’s Facebook page. Three days after airing, Samuel shared that Long Table received over 10,000 orders.
The current trajectory of Samuel’s business is better than it has ever been, and there’s reason to believe that 2023 could be the best year ever for Long Table. We will keep you posted on any future Long Table updates!
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