Saucemoto Dip Clip Update | Shark Tank Season 10

Tony Lahood, William Moujaes, and Michael Koury liked eating fast food in the car, but dipping sauces always spilled and made a mess. One day, William spilled sauce in Tony’s brand-new car, and that’s when they came up with Saucemoto, a small clip that holds sauce packets in place using the car’s air vent. It helps people dip their food without spills or hassle while driving. Let’s see how the negotiations go for them in our Saucemoto update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Saucemoto after Shark Tank.

Tony, William, and Michael entered Shark Tank Season 10, seeking $45,000 for 15% equity in their food condiments brand. After their pitch, they accepted a deal from Kevin O’Leary for $45,000 for 25% equity.

In terms of a Saucemoto update, the deal with Kevin ended up falling through. Despite this, Saucemoto expanded through retail partnerships with AutoZone and Zaxby’s, and sells over 1,000 units per month on Amazon.

Shark	Result
Kevin O’Leary	Accepted offer of $45,000 for 25% equity
Robert Herjavec	$45,000 for 40% equity
Lori Greiner	No offer
Barbara Corcoran	No offer
Mark Cuban	No offer

Shark Tank Saucemoto Pitch

• Entrepreneurs: Tony Lahood, William Moujaes, and Michael Koury
• Business: Food Condiments
• Ask: $45,000 for 15% equity
• Result: $45,000 for 25% equity
• Shark: Kevin O’Leary

Tony, William, and Michael pitched Saucemoto, a small clip that holds fast food sauce in your car while you eat.

The clip attaches to an air vent and fits most standard sauce containers. The goal is to make dipping fries or nuggets less messy and more convenient during on-the-go meals.

To kick things off, they demonstrated the product. Each shark received a Saucemoto clip, a batch of fries, and some dipping sauce to test it out in real-time.

Barbara Corcoran questioned whether the problem was really big enough to solve. Some of the other sharks, however, found the idea relatable.

Kevin O’Leary asked how many units they had sold. William answered that they had sold 12,000 units so far, generating around $77,000 in revenue.

Each unit sells for $5.75, with a production cost of just $0.80. Most sales came through their website and other online platforms.

Barbara then wanted to understand who handled what within the team. Michael said he focused on engineering and product testing.

William took charge of the design and packaging. Tony handled branding and sales.

When asked how they knew the product had potential, William pointed to their viral campaign. A video they posted racked up 44 million views online.

Saucemoto had already caught the attention of sauce brands and companies interested in using Saucemoto as a promotional item.

Further, the entrepreneurs were also in talks with two major sauce manufacturers.

Mark Cuban asked if they believed the product could scale to millions in sales.

Tony responded with a statistic that 20% of all meals in the U.S. are eaten in cars. That, he said, shows real demand.

Kevin believed they were focusing too much on nuggets and suggested targeting fry lovers instead. He made an offer of $45,000 for 50% equity.

Mark dropped out, saying the effort needed wasn’t worth his time. Barbara followed, citing low profit margins.

Robert Herjavec came in with his own offer of $45,000 for 40% equity. He admitted he believed more in the team than the product itself.

At that moment,  Kevin returned with a revised deal of $45,000 for 25% equity, making him an equal partner with all three founders. The trio accepted Kevin’s offer and left with a deal.

Now it’s time to get a Saucemoto update to see how the company is doing today.

Shark Tank Saucemoto Update

Our Saucemoto update found that the deal with Kevin didn’t close due to disagreement on personal terms. As a result, both parties walked away from the deal.

Despite that, they sold out immediately after airing on Shark Tank. Online sales surged, especially on Amazon. Their Shark Tank exposure helped push yearly revenue toward $250,000 to $500,000.

Following that momentum, our Saucemoto update found that they partnered with AutoZone, Joann Fabrics, and Advance Auto Parts. They also created a branded version for Zaxby’s restaurants.

In addition to the original dip clip, the team launched novelty ice cube trays and a “sauce-cuterie” board. These were sold online, mostly through Amazon and their website.

As the brand grew, knockoffs started popping up. This led to Saucemoto filing a lawsuit against Five Below for selling a knockoff product. The case is ongoing, and the lookalike clip is still listed for sale.

Despite the legal battle, their product continues to do well. Their Amazon listing boasts over 23,000 positive reviews and moves over 1,000 units per month.

It looks like things are heading in the right direction, so we are calling this Saucemoto update a success.

You can find the other company updates from Season 10 Episode 22 here:

• Cubicall Update
• Doughp Update
• Deskview Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.