Jocelyn Fine and Kelly Dineen teamed up to create safety helmets with interchangeable accessories that allow the wearer to modify their look to fit their mood. Will they earn a deal on
Shark Tank FoHawx Update
- Entrepreneurs: Jocelyn Fine, Kelly Dineen
- Business: Child safety helmet accessories
- Ask: $150,000 in exchange for 30%
- Result: No deal
- Sharks: None
Jocelyn and Kelly brought their helmets to the tank. Jocelyn explained that the idea for FoHawx was born when her daughter customized her little brother’s helmet in an attempt to make it look cool enough to wear. She partnered with her friend Kelly and they made colorful foam helmet toppers in the shape of mohawks and other interesting styles.
Each topper came with an adhesive Velcro strip that attached to the kid’s own helmet (which didn’t come with the topper). According to Kelly, kids would want to collect every style and mix and match with their friends.
Robert Herjavec, who has invested in novelty helmets in the past, told the women that there were already a lot of similar products on the market, and he asked them what set theirs apart. Jocelyn described her product as more versatile than others because users were able to change the look as they pleased.
The two told the sharks that they started selling the product about a year ago. They made the toppers for $5 with a suggested retail price of $19.99. At the time, they had sold 5,000 units, mostly in toy stores, generating $50,000 in sales.
Kelly added that they were hoping to test market their product on Walmart’s website. Robert told the women that Walmart was going to want the price to drop to $10, which Kelly denied, but the sharks agreed that he was right.
Kelly insisted that they were going to expand the line, going into licensed cartoon characters and beyond. Jocelyn said their product was what kids wanted, and that kids asked them for the product. Growing more desperate, Kelly asked the sharks if they thought FoHawx would sell for $9.99 instead of $19.99. The sharks seemed to think so, and then Kelly told them to make that happen by getting her their “contact” in China.
After everyone regained their composure somewhat, Daymond John asked Kelly if they had tried selling the toppers for $10. Kelly said they had, and they had sold out every time. Barbara Corcoran warned Kelly that she was so into making the company happen, that she couldn’t see the obvious.
Even after the sharks had made up their minds, Kelly continued to insist that their product was going to branch out into licensed Mavericks toppers, FUBU toppers, and more. With that, all sharks were out, forcing the ladies to leave without a deal. What became of the company? Keep reading our FoHawx update to find out.
We have sad news to share about FoHawx. Our research found that the company went out of business about two months after their
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