Hold Your Haunches Shapewear Update | Shark Tank Season 5
Jenny Greer and Erin Bickley’s pants look like leggings on the outside, but really, they’re hiding figure-flattering integrated shapewear. Will these ladies get a deal on
Shark Tank Hold Your Haunches Update
- Entrepreneurs: Jenny Greer, Erin Bickely
- Business: Women’s Shapewear
- Ask: $75,000 in exchange for 20% equity
- Result: $75,000 in exchange for 40% equity, plus a $100,000 line of credit
- Sharks: Barbara Corcoran, Lori Greiner
Frustrated with an inability to find figure-shaping pants, Jenny and Erin took matters into their own hands. They started their company, Hold Your Haunches, and created their own line of women’s pants with built-in compression shapewear.
Before Jenny and Erin could even get to their sales numbers, Kevin O’Leary called the product “false advertising”, and said men would be disappointed when they discovered the women they were attracted to were more jiggly than their jeggings had led them to believe. Later, he said it was fraudulent, and he went out.
Robert Herjavec complained that the pants would be too hot, and made the assumption that women wouldn’t want to wear them, so he went out next. Mark Cuban got on the bandwagon, too, saying he was out because womenswear wasn’t his core competency.
Barbara Corcoran called the other sharks out, saying whenever there was a product geared toward women, the men went out right away, and Lori Greiner agreed. The women told Lori and Barbara that they made the pants in Asia for $30 each. They sold them to retailers for $69, and the retailers then sold them to customers for $139.
They had sold a total of $280,000 worth, with $165,000 of that coming in the twelve months prior. Their profit in the year prior was $50,000, which they reinvested in the business. Lori and Barbara made an offer of $75,000 in exchange for 40% equity.
Jenny and Erin winced at the high equity, and Lori was quick to assure them that she and Barbara would get them into retailers everywhere. Barbara told them they would throw in an additional $100,000 line of credit to help fulfill their purchase orders. Jenny and Erin were happy with that, and they accepted the offer. What happened next for the company? Keep reading our Hold Your Haunches update!
Unfortunately, despite years of success and sales bursting at the seams, the company seems to have gone out of business. In 2023, we find that the Hold Your Haunches website is down, but you can still snag a pair of their shapewear leggings on Amazon, and various other online retailers. This will be our final Hold Your Haunches update.
Would you like to learn about the other companies featured on Season 5 Episode 23? Follow the links below for our other company updates from the episode.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!