Total Tie Keep Update | Shark Tank Season 7

Dwight Littlejohn was frustrated that his tie kept moving around throughout the day, making him look messy and unprofessional. He wanted a simple way to keep it in place without using pins or clips. So, he created Total Tie Keep, a small fabric strip that buttons onto a dress shirt and holds both the front and back of a tie securely. It keeps ties neat and in place all day without any hassle. What will the sharks think of this helpful accessory? Let’s find out in our Total Tie Keep update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Total Tie Keep after Shark Tank.

Dwight entered Shark Tank Season 7, seeking $50,000 for 25% equity in his button-on accessory brand. After his pitch, he couldn’t bag a deal with the sharks.

In terms of a Total Tie Keep update, the company sustained steady sales, generating approximately $1 million in annual revenue. However, they expanded their product line beyond tie accessories to include socks and ties and leveraged e-commerce platforms like Amazon.

Shark	Result
Kevin O’Leary	No offer
Lori Greiner	No offer
Daymond John	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

 

Shark Tank Total Tie Keep Pitch

• Entrepreneur: Dwight Littlejohn
• Business: Button-on accessory to keep your tie straight
• Ask: $50,000 for 25% equity
• Result: No deal
• Sharks: None

Dwight, a federal agent from Washington, D.C., entered Shark Tank seeking an investment to expand his business.

His product, Total Tie Keep, is a tie accessory designed to keep neckties in place.

As an agent, Dwight wore a suit and tie every day but constantly dealt with tie mishaps—flapping in the wind, slipping out of place, or getting stained.

Tie bars helped, but they made the tie too stiff, taking away its natural movement.

To fix this, he created Total Tie Keep, a button-on fabric strip that secures both the front and back of a tie to a dress shirt. The result is a neat professional look without the need for pins or clips.

As Dwight handed out samples, the sharks examined the product.

Lori Greiner wondered why no one had thought of it before, while Kevin O’Leary called it a cool concept. Robert Herjavec asked how Dwight came up with the idea.

Dwight explained that federal agents must maintain a command presence, meaning they need to look sharp and in control at all times.

Many agents struggle to keep their ties in place, so he designed a simple solution. Robert jokingly pointed out that Kevin needed one immediately since his tie was already out of place.

A four-pack of Total Tie Keep sells for $25 and costs just $3 to produce.

Lori then asked about sales. Dwight admitted he had barely sold any.

Dwight explained that his full-time job made it hard to focus on sales. He had given away samples and made some online sales, but his attempt to enter retail through Men’s Warehouse flopped.

The store only sold 200 units, and the product ended up buried on the back page of their website.

Daymond John pointed out that Dwight made a mistake by going to a major retailer first instead of starting with smaller specialty stores. Dwight agreed, saying that’s why he needed the sharks.

Mark Cuban laughed, saying Dwight needed them because he had no sales. Meanwhile, Robert asked how Dwight planned to grow the business while keeping his full-time job.

Dwight struggled to answer, saying he hoped to use the investment to buy more materials.

Robert pushed further, asking who would handle day-to-day sales. Dwight didn’t have a clear plan.

At this point, the sharks started dropping out. Mark was the first to go, saying he no longer wore ties after selling his first business.

Lori followed, explaining that she wasn’t the right fit since she didn’t wear ties.

Kevin liked the product but couldn’t justify the valuation without sales. Robert agreed, pointing out that inventory doesn’t matter if it’s not selling.

Kevin then added that the business felt more like a hobby than a full-time company and bowed out.

Finally, Daymond also passed, saying Dwight wasn’t far enough along for an investment.

Ultimately, Dwight left without a deal. But what happened next? Let’s check in on our Total Tie Keep update to find out.

Shark Tank Total Tie Keep Update

Our Total Tie Keep update found that despite leaving Shark Tank without a deal the exposure from the show led to a surge in interest, resulting in over 5,000 units sold shortly after the episode aired.

In 2017, Dwight expanded his operations, hiring sales representatives and marketing agents to meet the increasing demand.

He also enlarged his home’s basement to accommodate more shipping and storage needs.

In 2018, Dwight celebrated 20 years of government service and collaborated with Kevin Harrington to produce an infomercial for Total Tie Keep.

At the time of this writing, the company generates approximately $1 million in annual revenue.

The product line expanded to include neckties and socks, available through their website and Amazon.

We can’t wait for another Total Tie Keep update.

To find out more about the other products featured in Season 7 Episode 12, check out our company updates here:

• Extreme Sandbox Update
• ABS Pancakes Update
• FireAvert Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.