BetterBack Posture Corrector Update | Shark Tank Season 7

Katherine Krug was working long hours at her desk when she started experiencing severe back pain that made it hard to focus. Realizing she needed a way to sit with better posture, she created BetterBack, a device that supports the lower back and helps people sit comfortably for long periods. It’s lightweight, portable, and turns any chair into an ergonomic seat. Will a shark help take this pain-relieving solution to more people? Let’s dive into our BetterBack update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to BetterBack after Shark Tank.

Katherine pitched her posture correction device on Shark Tank Season 7, seeking $750,000 for 7.5% equity. She reached an agreement for a deal with Lori Greiner for a $750,000 loan at 7.5% interest and 8% equity.

In terms of a BetterBack update, the company continued expanding independently. Further, they broadened their market reach by launching new products like BetterBack Luxe and the Healing Pearl Therapy Pack.

Shark	Result
Lori Greiner	Accepted offer of $750,000 loan at 7.5% interest and 8% equity
Robert Herjavec	$750,000 for 20% equity
Kevin O’Leary	Two-year loan of $750,000 at a 7.5% interest rate for 5% equity
Barbara Corcoran	No offer
Mark Cuban	No offer

Shark Tank BetterBack Pitch

• Entrepreneur: Katherine Krug
• Business: Posture correction device for any chair
• Ask: $750,000 for 7.5% equity
• Result: $750,000 loan at 7.5% interest and 8% equity
• Shark: Lori Greiner

Katherine stepped into Shark Tank seeking an investment in BetterBack, a posture correction device.

She demonstrated the product with her fiancé, showing how quickly it helps improve posture.

She handed out samples and guided the sharks on how to wear the device. They immediately noticed how well it worked and seemed interested in learning more.

Katherine explained that BetterBack is a lightweight, portable posture support device designed to help people sit correctly and reduce back pain.

It wraps around the lower back and knees, forcing the pelvis into proper alignment.

She shared that she had successfully launched it through Kickstarter, where she raised $1.65 million from 16,500 backers. The product cost $8.05 to make and sold for $49 on Kickstarter.

Barbara Corcoran had concerns as she didn’t feel comfortable investing without more customer feedback.

Even though 10,000 units had shipped and 10,000 more were in production, she thought the investment was too risky and backed out.

Mark Cuban questioned Katherine’s $10 million valuation, saying it was too high.

Robert Herjavec then made an offer of $750,000 for 20% equity.

Kevin O’Leary followed with $750,000 for 25% equity, valuing the company much lower than Katherine had hoped.

Lori Greiner joined in, saying BetterBack was a great fit for QVC because it was easy to demonstrate. She matched Robert’s offer, proposing $750,000 for 20% equity.

Kevin then adjusted his offer, switching to a two-year loan of $750,000 at a 7.5% interest rate for 5% equity.

Lori responded with a better deal. She offered a three-year loan of $750,000 at a 7.5% interest rate, plus 8% equity once repaid.

Realizing the urgency, Katherine made a quick decision. She accepted Lori’s offer, securing both funding and expertise in QVC sales.

Where is the company now? Find out in our BetterBack update.

Shark Tank BetterBack Update

Our BetterBack update found that the deal with Lori Greiner never closed, but BetterBack continued to grow and sold over 15,000 units.

Over time, the company expanded its product line to include BetterBack Luxe, BetterBack Therapy, and the Healing Pearl Therapy Pack, catering to a wider market.

Further, in 2019, BetterBack had achieved cumulative sales of $10 million.

At the time of this writing, our BetterBack update research found that the company is still in business with an annual revenue of $5 million.

The products are available for purchase through the company’s official website and on Amazon.

We’re calling this BetterBack update a success.

Want to find out where the other companies from Season 7 Episode 20 are today? You can find our company updates here.

• Glace Cryotherapy Update
• Linka Update
• Teaspressa Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.