Simply Fit Board Update | Shark Tank Season 7

One day, Linda Clark was trying to exercise at home but struggled with core workouts. She and her daughter, Gloria Hoffman, came up with the Simply Fit Board; a lightweight balance board that makes working out easier. It helps people strengthen their core with a simple twisting motion, without needing heavy equipment or complicated exercises. Keep reading our Simply Fit Board update and pitch recap to see how it all went down with the sharks.

If you’re short on time, here’s a quick overview of what happened to Simply Fit Board after Shark Tank.

Linda and Gloria entered Shark Tank Season 7, seeking $125,000 for 15% equity in their uniquely shaped balance exercise board. After their pitch, they made a deal with Lori Greiner for $125,000 for 20% equity.

In terms of a Simply Fit Board update, the company saw immediate success after its episode aired, generating $1.25 million in sales within 24 hours and selling over one million units by late 2016. The company later rebranded under co-founder Gloria as Simply Fit Systems.

Shark	Result
Lori Greiner	Accepted offer $125,000 for 20% equity
Kevin O’Leary	$250,000 for 30% equity
Barbara Corcoran	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Simply Fit Board Pitch

• Entrepreneurs: Linda Clark and Gloria Hoffman
• Business: Uniquely-shaped balance exercise board
• Ask: $125,000 for 15% equity
• Result: $125,000 for 20% equity
• Shark: Lori Greiner

Linda entered Shark Tank with her daughter, Gloria to introduce the Simply Fit Board, a balance board that engages the core through twisting.

They’re looking for an investment to scale production and expand distribution.

Next, Gloria explains that the Simply Fit board is made of lubricated plastic, allowing users to twist smoothly on the floor.

To prove its effectiveness, she and Linda step onto their boards and begin twisting. This simple motion, she says, increases the heart rate and engages multiple muscles.

Additionally, she highlights that the board isn’t just for twisting, it can also be used for planks, push-ups, and other exercises.

Kevin O’Leary, intrigued, asks to try it out. As he steps onto the board, Robert Herjavec jokes that Kevin could use some help with his muffin top.

At this point, the sharks receive packaged samples to examine. Kevin always focused on practicality, asks if it works on living room carpets, to which Gloria confidently assures him it does.

Barbara Corcoran shifts the discussion toward intellectual property, asking whether the product is patented.

In response, Gloria clarifies that while the board itself isn’t patented, the platform they are developing alongside it is.

In just six months, they have sold over 15,000 boards, generating $575,000 in revenue including $260,000 in profit.

Each board sells for $45 and It cost them $9.87 to make. The sharks are pleased with these margins.

Lori Greiner, wanting to understand the competitive landscape, asks if there are other similar balance boards on the market.

In turn, Gloria explained that a sporting goods retailer told them that most balance boards are wooden with a circular base, making the Simply Fit Board unique.

However, Mark Cuban warns that competitors will copy them. He stresses the need to scale fast before knockoffs take over.

Kevin offered $250,000 for 30% equity. Robert went out because he said it wasn’t proprietary, while Barbara’s past experiences with infomercial exercise products caused her to go out, too.

Lori, the Queen of QVC, thought it was right up her alley. She offered $125,000 for 20% equity. She argued that she knew how to blow the product up.

Gloria asked Lori to lower her equity ask to 18%, but Lori stood firm at 20%, calling it a fair offer.

Ultimately, Linda and Gloria accepted her offer.

Let’s check in on our Simply Fit Board update to see where the company is now.

Shark Tank Simply Fit Board Update

Our Simply Fit Board update found that within 24 hours of the episode airing, sales reached $1.25 million, depleting their inventory.

In mid-2016, sales had escalated from $575,000 to $9 million, with over one million units sold by the fourth quarter.

Gloria rebranded the business as Simply Fit Systems, expanding into broader fitness solutions. Linda appears to have retired.

Despite the decreased public presence, the Simply Fit Board remains available for purchase on Amazon, where it continues to receive positive customer reviews.

Our Simply Fit Board update research found that the company has reported lifetime revenues of $174 million. At the time of this writing, it ranks as the 14th highest-grossing product from the show.

The official website highlights their patented balance boards designed to activate muscles in the legs, core, arms, and more through rocking and twisting motions.

We are calling this Simply Fit Board update a success.

Check out our other company updates from Season 7 Episode 7 before you go.

• Wink Frozen Desserts Update
• Saavy Naturals Update
• Clean Cube Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.