Kin Apparel Update | Shark Tank Season 13
Philomina Kane appeared on
If you’re short on time, here’s a quick overview of what happened to Kin Apparel after
Philomena Kane appeared on
| Shark: | Result: |
| Emma Grede and Lori Greiner | Accepted deal of $200,000 for 30% equity |
| Mark Cuban | No offer |
| Barbara Corcoran | No offer |
| Kevin O’Leary | No offer |
Shark Tank Kin Apparel Update
- Entrepreneur: Philomina Kane
- Business: Satin-lined hoodies for natural hair
- Ask: $200,000 for 10% equity
- Result: $200,000 for 30% equity
- Shark: Lori Greiner and Emma Grede
Philomina Kane was born in Ghana and immigrated to America with her parents when she was young. She received a scholarship to Princeton where she graduated with a degree in Ecological Biology. During her time in school, she found that the stress was causing damage to her hair. Coming from a family of stylists, Philomina used her knowledge of haircare to create the Kin Apparel satin-lined hoodie.
The product is designed to help retain moisture and prevent breakage and frizz, with a focus on the inclusivity of all hair types.
In addition to a quality product, Kin Apparel appears to have the financials to match. With startup costs of only $500, the company profits around $60 on each hoodie and has done over $550,000 in sales since its inception.
Even better, she’s working with no customer acquisition costs due to viral social media success and a YouTube channel with nearly 200,000 subscribers.
Philomina shares that her biggest need is for someone to help her stay focused on her mission and fund inventory. At the time of the pitch, she was only accepting preorders for her hoodies. This was forcing her customers to wait weeks to get the product.
Kevin O’Leary is the first shark to go out. He joked that hair care products are the only industry where he hasn’t found success.
Barbara Corcoran calls Philomena a “chaotic poetry in motion” who needs a working partner to balance her creativity rather than a shark investor.
Mark Cuban agrees with Barbara, saying Philomena needs someone at her side to keep her feet on the ground. Unfortunately, he isn’t that person.
Impressed with Kin Apparel’s mission of diversity and inclusivity, guest shark Emma Grede, founder of Good America, and Lori Greiner team up to offer her $200,000 for 30% equity.
Emma and Lori believe their combined knowledge of manufacturing and the apparel industry could help blow up the business and turn her into a millionaire.
After a few tears and one counteroffer, Philomina accepts the deal. So, what happened next? Let’s take a look at our Kin Apparel update.
In the months after her episode aired, Kin Apparel saw an immediate boost in sales. This gave Philomena the chance to take a closer look at future business goals.
As far as a Kin Apparel update goes, she’s continued to grow the brand, adding new styles and accessories to the collection. In 2023, the company has done around $5 million in lifetime sales.
She’s also gained a large social media following, with over 205,000 Instagram followers supporting the brand.
In an interview with CNBC, Philomena shares that her
On the Kin Apparel website, the company announced that they’ve partnered with Indie Do Good. This is another women-owned company with shared values and will act as Kin Apparel’s new fulfillment center.
It looks like this Kin Apparel update shows the sky’s the limit for Philomena and her thoughtful line of healthy hair apparel.
In the meantime, be sure to check out more company updates from
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!