Nowhere Bakery Update | Shark Tank Season 15

Saphira Rasti struggled to find desserts that satisfied her sweet tooth without aggravating her gut issues. Together with her husband, Maurizio, they created Nowhere Bakery, offering cookies, brownies, and blondies free from dairy, eggs, gluten, grains, and soy, yet still rich in flavor. Will their healthy treats bring them a deal? Find out in our Nowhere Bakery update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Nowhere Bakery after Shark Tank.

Maurizio and Saphira entered Shark Tank Season 15, seeking $200,000 for 5% equity in their bakery brand. After their pitch, they reached an agreement with Brabrabra Corcoran for $100,000 as cash, $100,000 as a line of credit for 12.5% equity.

In terms of a Nowhere Bakery update, the company expanded in 2024 by fulfilling a last-minute U.S. Open order, launching in Sprouts stores, and unveiling new packaging. Further, in 2025, they introduced Snackies, grew to 75 retail locations, and maintained in-house production to ensure quality.

Shark:	Result:
Barbara Corcoran	Accepted deal for $100,000 as cash, $100,000 as a line of credit for 12.5% equity
Kevin O’Leary and Jason Blum	Offer of $200,000 for 20% equity
Mark Cuban	No offer
Lori Greiner	No offer

Shark Tank Nowhere Bakery Pitch

• Entrepreneurs: Maurizio and Saphira Rasti
• Business: Healthy bakery
• Ask: $200,000 for 5% equity
• Result: $100,000 as cash, and $100,000 as a line of credit, for 12.5% equity
• Shark: Barbara Corcoran

Maurizio and Saphira stepped onto the Shark Tank stage to share the story behind Nowhere Bakery, a dessert brand born out of a personal need.

While Maurizio can eat almost anything, Saphira has multiple food allergies. Rather than give up sweet treats altogether, she started making her own recipes using clean, allergen-friendly ingredients.

The result was a line of cookies, brownies, and blondies that are free from dairy, eggs, gluten, soy, refined sugar, and sugar alcohols, and are also paleo-friendly.

They placed samples in front of the sharks, including chocolate chip cookies, candy bar cookies, and almond butter brownies. The sharks tried them and reacted positively.

Saphira explained that the business began in March 2020, just two weeks before pandemic lockdowns.

At first, she baked every order herself and hand-delivered them to customers, relying on her food blogging network to spread the word.

Now, the company operates under a dual model, direct-to-consumer sales through its website and wholesale supply to stores.

Sales started small. They closed 2020 with $92 in revenue. In 2021, they made $524,000.

In 2022, sales reached $770,000. For 2023, they projected $1 million in revenue. Profit of the previous year was $32,000. They started with just $400.

They are in 75 stores, mostly on the West Coast. Online, each unit costs $1.92 to make and sells for about $6. They sell in 6, 12, or 14 packs, with an average order value of $80.

Production happens in a commercial kitchen. They handle everything themselves and like the quality control this provides. They are open to using a co-packer but have not made the switch.

As they spoke, Kevin O’Leary asked why they hadn’t already moved production to a co-packer, arguing that scaling would be faster.

Barbara Corcoran disagreed, saying co-packing often causes problems in this type of business.

Mark Cuban looked at the packaging and asked about calories. He pointed out that one cookie had 300 calories, which made him lose interest. He went out.

Lori Greiner liked the products but agreed with Mark about the calories, and also went out.

Kevin offered $200,000 for 20% equity, but only if they agreed to work with a co-packer.

Guest shark Jason Blum then asked Kevin if they could partner on the deal, and Kevin agreed. They re-offered $200,000 for 20% together.

Barbara made a different offer. She proposed $100,000 in cash and $100,000 as a line of credit for 15% equity. She mentioned her success with other food brands like Daisy Cakes.

Negotiations heated up as Barbara, Kevin, and Jason debated the right time for Nowhere Bakery to scale.

Maurizio countered Barbara with $400,000 for 15% equity, which she declined.

Saphira then countered Barbara’s original offer, but for 12.5% equity.

Barbara agreed, and the couple walked away with Barbara as their new partner.

Keep reading our Nowhere Bakery update to find out what happened following Shark Tank!

Shark Tank Nowhere Bakery Update

Based on our current research for a Nowhere Bakery update, we didn’t find any public confirmation that says the deal went through or not.

After further research, we also noticed that one of their first big moments came in April 2024, when they fulfilled a last-minute order for the U.S. Open golf tournament—two full pallets in one day.

In August 2024, they rolled out new packaging, launched in Sprouts stores across California, and took part in the Newtopia Now CPG event in Denver.

They also kept their product line fresh with seasonal and limited-edition treats. Collaborations included lemon poppyseed blondies with @broccyourbody, special cookie boxes with Gwyneth Paltrow’s GOOP brand, and a cookie partnership with Olivia Adriance.

Additionally, in May 2025, they introduced “Snackies,” bite-sized cookies made from dough trimmings to cut food waste. The peanut butter flavor was the second test batch, and they asked customers for feedback.

We also noticed that they kept their production in-house rather than using co-packers, following Barbara Corcoran’s advice to grow slowly and maintain quality.

They use their website to offer bundles and holiday boxes, such as the sold-out “MILF and Cookies” Mother’s Day box. They ship nationwide, and prices vary by product and bundle.

You can follow them on Instagram for new releases.

We’re really happy for Maurizio and Saphira and can’t wait to see how much further they are willing to grow in our next Nowhere Bakery update.

In the meantime, you can check out our other company updates from Season 15, Episode 18, by following the links below!

• Overplay Update
• The Murder Mystery Co. Update
• Nourish + Bloom Market Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.