Kent Underwear Update | Shark Tank Season 14

Stacy and Jeff Grace created Kent to address the environmental impact of traditional underwear. Kent is a compostable, all-natural line designed to be environmentally safe and comfortable to wear. Made with organic, toxin-free materials, Kent offers a sustainable choice for conscious consumers. Now, they’re hoping to take their eco-friendly mission to the next level with a sharks’ backing. Can they seal the deal? Let’s find out in our Kent update pitch recap.

If you’re short on time, here’s a quick overview of what happened to Kent after Shark Tank.

Stacy and Jeff pitched Kent in Shark Tank Season 14. They sought $200,000 for 5% equity in their environmentally friendly, dissolvable clothes business. After their pitch, they made a deal with Daymond John for $200,000 for 15% equity.

In terms of a Kent update, the company boosted its visibility through major media features and retail partnerships with Nordstrom. These efforts contributed to a 200% sales increase and a net worth of $2 million.

Shark	Result
Daymond John	Accepted offer of $200,000 for 15% equity
Robert Herjavec	$200,000 for 15% equity
Lori Greiner	$200,000 for 15% equity
Barbara Corcoran	$200,000 for 20% equity
Kevin O’Leary	No offer
Mark Cuban	No offer

Shark Tank Kent Pitch

• Entrepreneurs: Stacy and Jeff Grace
• Business: Environmentally friendly dissolvable clothes
• Ask: $200,000 for 5% equity
• Result: $200,000 for 15% equity
• Shark:  Daymond John

Entrepreneurial couple Stacy and Jeff are determined to address the environmental waste created by traditional underwear.

With sustainability in mind, they sought an investment to scale production, expand marketing, and bring their eco-friendly mission to a larger audience.

Kent is a sustainable fashion brand that makes eco-friendly, compostable underwear.

Their products use 100% organic Pima cotton and natural dyes, and they focus on biodegradable undergarments for men and women.

The company sells products directly to consumers through its website. Customers can also subscribe for regular deliveries.

All packaging is eco-friendly and made from recycled materials. Kent uses sustainable manufacturing practices to reduce environmental impact.

Their target customers are eco-conscious young adults and professionals who value comfort and sustainability.

Kent stands out because its products are fully compostable. When composted, the underwear breaks down in just 90 days.

Daymond John asks how the idea for Kent came about.

In response, Stacey explains that her decade in the fashion industry revealed two major issues: excessive waste in landfills and microplastics in fabrics.

When she searched for all-natural, compostable underwear, she discovered it didn’t exist.

This realization inspired her to create Kent with her husband.

It sells for $20 to $24, with a production cost of $8.07. Meanwhile, Stacey acknowledges the premium pricing but emphasizes that everything is made in America.

So far, they have made $30,000 in 2020, $120,000 in 2021, and a projected $500,000 in 2022.

Daymond, however, questions the valuation, noting that 85% of their sales come from direct-to-consumer channels, while the remaining 15% is through a wholesale partner.

The company also offers a unique composting option for customers who don’t have access to a compost heap.

Unlike other companies, customers can return worn-out underwear to Kent for proper composting.

When Mark Cuban asks how many customers have used this service, Stacey explains that not many have because the underwear lasts a long time.

While Mark admires the mission but questions the business’s scalability. Nonetheless, Stacey reveals plans to launch men’s underwear and T-shirts by the end of 2022.

Mark appreciates the mission but thinks the company is too small, so he’s out.

Daymond also critiques the high pricing and valuation before bowing out.

Barbara Corcoran, however, sees potential in small businesses and offers $200,000 for 20% equity.

Robert Herjavec expresses his belief in the brand and counters with $200,000 for 15% equity.

Kevin O’Leary likes their story but dislikes the valuation, and he’s out as well.

Lori Greiner mirrors Robert’s offer of $200,000 for 15% equity.

Surprisingly, Daymond re-enters the negotiation with $200,000 for 15% equity.

Jeff, having targeted Daymond from the start, engages in back-and-forth discussions before ultimately accepting Daymond’s offer.

Keep reading our Kent update to get the full story of what happened after their appearance on the show.

Shark Tank Kent Update

Our Kent update found that the deal with Daymond John was finalized, providing Kent with both capital and mentorship.

From what we gathered, Daymond’s expertise in the fashion industry has been instrumental in guiding the company’s growth strategies.

Kent was featured in publications such as the Financial Times, Refinery29, and Treehugger.

Moreover, in mid-2022, Kent expanded its retail presence by partnering with Nordstrom, making its products more accessible to a broader audience.

This collaboration marked a significant milestone in their distribution strategy.

Additionally, in the fourth quarter of 2022, Kent introduced men’s underwear and t-shirts to their product line.

Our research into the Kent update found that the company’s sales increased by 200%, and their net worth is estimated at $2 million.

We are calling this Kent update a success.

Before you go, be sure to check out updates from the other companies featured in Shark Tank Season 14 Episode 1.

• Oogiebear Update
• Pizza Pack Update
• The Woobles Update

Don’t forget to check out our Season 14 products page too!