In October 2016, biochemist Dave Cohen headed to
Shark Tank Sunscreenr Update
- Entrepreneur: Dave Cohen
- Business: Handheld device that lets you spot where missed applying your sunscreen
- Ask: $800,000 for 10% equity
- Result: $800,000 for 33.3% equity
- Shark: Kevin O’Leary
In essence, Sunscreenr is a camera for sunscreen. Specifically, it has been designed to reveal the spots on your skin that don’t have sunscreen properly applied. Cohen had already launched Sunscreenr on Kickstarter and Indiegogo prior to his appearance on
With that said, Cohen’s high valuation came under fire rather quickly in the tank. Mark Cuban pointed out that Cohen’s biggest competition was the proper use of sunscreen, while Robert Herjavec and Daymond John weren’t really sold on the process either.
This left Kevin O’Leary and Lori Greiner. Kevin gave Cohen an offer for $800,000 for 33.3% equity of the company, as he thought that Cohen’s $8 million valuation of the company was too high. Although Lori did not make a formal offer, she did challenge Cohen to offer a better valuation, to which Cohen countered with 20% equity. However, she did not agree with the valuation and went out.
This left Kevin’s offer as the lone deal on the table. Eventually, Cohen would accept Kevin’s offer to give him a third of the company in exchange for $800,000.
Since appearing on
In a June 2018 Sunscreenr update, Cohen revealed on Kickstarter that the product was finally shipping, months later than expected. However, according to numerous user reviews and comments, it seems like Cohen has yet to fulfill all the original orders.
Sunscreenr’s social media channels and website are still up at the moment, but at the time of writing, no new updates have been posted since June 2019 on the Sunscreenr Facebook account. However, it looks like the company has launched a new Sunscreenr for Android and is the only product listed on its website at the time or writing.
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