Sunscreenr UV Camera Update | Shark Tank Season 8

Dave Cohen recognized a serious issue when he saw loved ones develop skin cancer from missed spots while applying sunscreen. Determined to make a difference, he created Sunscreenr—a small camera that shows exactly where sunscreen has or hasn’t been applied, helping to ensure full protection from harmful UV rays. Will Dave convince the sharks to back his vision? Let’s dive into our Sunscreenr update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to the Sunscreenr after Shark Tank.

David appeared on Shark Tank Season 8 to pitch Sunscreenr UV Camera. He sought $800,000 for 10% equity. After his pitch, he made a deal with Kevin O’Leary for $800,000 for 33.3% equity.

In terms of a Sunscreenr update, the company struggled to maintain momentum, and by mid-2019, it had gone silent. It eventually went out of business by 2022. Further, Dave has since moved on to another venture.

Shark	Result
Kevin O’Leary	Accepted offer of $800,000 for 33.3% equity
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer
Daymond John	No offer

Shark Tank Sunscreenr Pitch

• Entrepreneur: Dave Cohen
• Business: Handheld device that lets you spot where you missed applying your sunscreen
• Ask: $800,000 for 10% equity
• Result: $800,000 for 33.3% equity
• Shark: Kevin O’Leary

Dave kicks off his pitch with a live demonstration of Sunscreenr. It impressed the sharks and made it clear that their investment is crucial for scaling production and overcoming challenges in sourcing device components.

Sunscreenr targets anyone who spends a lot of time outdoors and needs reliable sun protection, including adults and children.

The device addresses a common issue: the difficulty of evenly applying sunscreen.

It uses a specialized lens and sensor to detect areas of skin that aren’t covered with sunscreen. 

This is vital since unprotected skin is vulnerable to harmful UV rays, which can lead to sunburn and long-term damage.

Whether you prefer sprays, powders, or creams with SPF 15 or higher, Sunscreenr works seamlessly with all types of sunscreens and is effective for every skin tone.

The device can be attached to a selfie stick or tripod for hands-free use and is powered by a USB rechargeable battery.

Before his appearance on Shark Tank, Dave had already launched Sunscreenr on Kickstarter and Indiegogo. 

This resulted in $119,629 from 1,319 backers on Kickstarter and $172,021 from 1,775 backers on Indiegogo.

However, Dave’s valuation of the company at $8 million quickly came under scrutiny from the sharks.

He defended the figure by highlighting that he sold 1,200 units in just five weeks and projected $1 million in annual sales.

Mark Cuban lost interest in the business and exited the negotiations.

Robert Herjavec and Daymond John were also unconvinced by the business concept. They are out.

Kevin O’Leary offered $800,000 for 33.3% equity while noting that Dave’s valuation was too high.

While Lori didn’t make a formal offer, she did challenge Dave to propose a better deal.

He countered with 20% equity, but Lori wasn’t satisfied and decided to pass.

In the end, Dave accepted Kevin’s offer.

Let’s find out what happened to the company in our Sunscreenr update.

Shark Tank Sunscreenr Update

Our Sunscreenr update found that the deal with Kevin O’Leary ultimately fell through during due diligence. 

Dave scrambled to find other investors, but those efforts were futile.

By December 2016, Dave informed Kickstarter backers about shipping delays due to sourcing issues—challenges he had mentioned during his Shark Tank pitch.

Moreover, the company launched a new Android version of the product in 2019 and even caught the eye of celebrities like Wesley Snipes, who tried out the device at an expo in January 2019.

By mid-2019, Sunscreenr’s social media went silent, and the website listed all products as “out of stock.” The last update on their Facebook page was in June 2019.

By 2020, customers reported that the Sunscreenr app was disabled, and the company had stopped communicating, leaving many backers without the product they paid for.

Our research on the Sunscreenr update found that in May 2021, it became apparent that not a single unit had been shipped to Kickstarter backers.

By July 2022, backers were still expressing their frustrations. 

A month later, the Sunscreenr website went offline, and Dave quietly removed all references to the company from his LinkedIn profile, signaling that the business had shut down.

At the time of writing, Dave has since moved on to a new role as a life sciences technology manager at Plexus Corp. since May 2022.

It appears that this will be our final Sunscreenr update.

For more Shark Tank Season 8 Episode 6 company updates, be sure to check the links below:

• Lulu Bang Update
• unPack Delivery Update
• Potato Parcel Update

Before you go, check out our Shark Tank Season 8 page for more updates.