VSEAT Bicycle Seat Update | Shark Tank Season 15

Regular bicycle seats cause discomfort by putting pressure on nerves and arteries, which can restrict blood flow. This prompted Ani Armstrong and Bryan Visintin to develop VSEAT, a noseless and bumpless seat that supports the rider, prevents blood flow restriction, and improves comfort without padded shorts. Will they ride away with a deal? Find out in our VSEAT update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to VSEAT after Shark Tank.

Ani and Bryan entered Shark Tank Season 15, seeking $150,000 for 5% equity in their business, VSEAT. After their pitch, they received an offer of $200,000 for 25% equity from two sharks, Kevin O’Leary and Robert Herjavec.

In terms of a VSEAT update, the company reported a surge of orders a little over a week after airing, which helped push total sales to over $300,000 that year. Further, they continued to focus on their patented noseless and bumpless bicycle seat.

Shark:	Result:
Robert Herjavec, Kevin O’Leary	Accepted deal for $200,000 for 25% equity
Lori Greiner	No offer
Barbara Corcoran	No offer
Mark Cuban	No offer

Shark Tank VSEAT Pitch

• Entrepreneurs: Ani Armstrong and Bryan Visintin
• Business: Bicycle seat
• Ask: $150,000 for 5% equity
• Result: $200,000 for 25% equity
• Sharks: Robert Herjavec and Kevin O’Leary

Ani and Bryan entered the Tank to pitch VSEAT, a bicycle seat built to fix the comfort problems of regular bike seats.

They explained that regular seats put pressure on nerves and arteries, cutting off blood flow. VSEAT is noseless and bumpless, with padding that supports the rider for long rides without restricting circulation for men or women.

The seat has a non-slip surface to prevent sliding, adjustable settings for a better fit, and a durable build. Bryan added that riders do not need padded shorts when using it.

To show the difference, they invited Kevin O’Leary and Barbara Corcoran to test it. Both tried a standard seat first, then sat on VSEAT, and agreed it was more comfortable.

Ani and Bryan said VSEAT sells on their website for $119 and costs $24 to make and distribute.

In the past three years, they have sold over $300,000 worth of seats. Only $26,000 came in the year before filming, but sales reached $270,000 so far in the current year.

Ani credited the jump to advertising on Facebook and Instagram. Barbara asked if they had invested their own money. Ani confirmed they had put in $500,000 of personal funds.

Kevin raised concerns about selling in the retrofit market. Mark Cuban suggested licensing the design to bike manufacturers. The founders said they had not tried this approach but were open to it.

Mark also mentioned that he’d already partnered with Guardian Bikes, which makes a product to improve bicycle safety.

That said, the company has had a difficult time getting big bike companies to agree to license the products because the margin of bikes is so small.

Since the big brands didn’t want to add additional costs by improving designs, even where additional safety is involved, Mark decided to step out.

Kevin jumped in with the first offer of $150,000 for 20% equity.

Robert Herjavec followed with $150,000 for 15% equity.

Barbara said the product was comfortable but did not look like it, which she believed was a disadvantage, so she went out.

Lori Greiner said they already had two good offers and decided to step out as well.

Ani countered Robert at 12.5% equity, but he declined, saying his offer was already stronger than Kevin’s.

Bryan asked if Robert and Kevin would partner. They agreed but wanted 25% equity. Ani asked if they would do 25% for double the money, but they refused.

The sharks then offered $200,000 for 25% equity.

After a brief moment to discuss the terms, Ani and Bryan accepted the deal. Keep reading our VSEAT update to find out what happened next!

Shark Tank VSEAT Update

Our VSEAT update research found that there is currently no solid source confirming whether the deal with Kevin O’Leary and Robert Herjavec was successful post-show.

Nonetheless, we did find that a little over a week after airing, they shared on Instagram that they were “super, super busy” following a surge of orders from the exposure.

As of 2025, VSEAT continues to sell only its flagship product.

The product is endorsed by Dr. Michael Eisenberg, a board-certified urologist, and is supported by medical research.

We had a look at some of the reviews from cyclists, and they all highlight reduced pain, better posture, and improved comfort.

We can confirm that both Ani and Bryan undoubtedly focused on refining and promoting the VSEAT rather than expanding into new products too quickly.

You can show your support for their business by purchasing directly from their website. Also, check out their Facebook account for more information on product launches.

Ani and Bryan are one of the hardest-working entrepreneurs we know from Shark Tank, and there is no doubt they will keep growing and expanding their venture.

You can catch all of that in our next VSEAT update.

In the meantime, you can check out our other company updates from Season 15, Episode 20, by following the links below!

• Blinger Update
• SORx Update
• Wedy Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.