Tracy Rosensteel wanted a more environmentally friendly way to clean up dog poop. Her product offers a paper alternative to the traditional plastic bag. Will she earn a deal on
Shark Tank Pooch Paper Update
- Entrepreneur: Tracy Rosensteel
- Business: Paper alternative to plastic dog bags
- Ask: $250,000 for 12%
- Result: $250,000 for a $1 royalty in perpetuity
- Shark: Kevin O’Leary
Tracy brought her company and product, Pooch Paper to
While plastic single-use pet clean-up bags are thrown away after use, they just wind up in landfills and won’t break down. Pooch Paper however is fully recycled 100% compostable, biodegradable, and made in the USA using renewable energy.
During her pitch, Tracy shared that Pooch Paper had earned around $50,000 since its launch seven months ago, and had a 47% profit margin. It costs her $3.66 landed, wholesales for $6.99, and retails for $12.99.
Mark Cuban was the first shark to drop out. He liked the product, but wasn’t interested in investing.
Barbara Corcoran went out next, as she felt the competition would be too steep. Lori Greiner didn’t think Tracy needed an offer, so she too went out.
Kevin O’Leary gave Tracy two offers. The first offer was $250,000 for 50% equity, while the other offer was the same amount of cash with no equity, but included a $1 royalty in perpetuity, meaning it’ll never go away.
In the meantime, guest shark Kendra Scott assured Tracy that Kevin’s offers were good ones, but she was out. Tracy liked Kevin’s royalty deal but didn’t want to give away $1 per sale.
In the end, when counter offering failed on Tracy’s end, she accepted a deal of $250,000 for a $1 royalty in perpetuity from Kevin O’Leary. What happened next for her company?
Did Tracy and Kevin get down to business after
Our Pooch Paper update is a good one! We’re happy to report that the company is still in business, and doing well.
Immediately after the episode aired, products sold out on the company website. This was a good sign of things to come!
In our Pooch Paper update research, we found that an expanded line of products is available on the Pooch Paper website, along with Chewy.com and various other retailers. Besides two sizes of Pooch Paper, they also sell dispensers and accessories.
The company also offers a subscription service, as well as an affiliate program!
Before you go, be sure to check out the other products that appeared on Season 12 Episode 2:
Shop the Shark Tank Recap Store
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!