Pooch Paper Update | Season 12

Pooch Paper appeared on Shark Tank on October 23, 2020. Founder Tracy Rosensteel secured a deal with Kevin O’Leary at $250,000 for $1 royalty in perpetuity. Here’s a quick recap of everything that happened during the pitch as well as news on a Pooch Paper update after Shark Tank.

Pooch Paper Update After Shark Tank

  • Entrepreneur: Tracy Rosensteel
  • Business: Paper alternative to plastic dog bags
  • Ask: $250,000 for 12%
  • Result: $250,000 for a $1 royalty in perpetuity
  • Shark: Kevin O’Leary

In Shark Tank Season 12 Episode 2, Tracy Rosensteel asked the sharks for a $250,000 investment in her company, Pooch Paper in exchange for a 12% equity. Pooch Paper is an environmentally friendly way to clean up your dog’s poop and offers a paper alternative to the traditional plastic bag. During her pitch, Tracy shared that Pooch Paper had earned around $50,000 since its launch seven months ago and had a 47% profit margin.

Check Out Pooch Paper Today!

After some back and forth in the tank, Tracy found herself with two different offers from Kevin O’Leary. The first offer was $250,000 for 50% equity, while the other offer was the same amount of cash with no equity, but included a $1 royalty in perpetuity, meaning it’ll never go away. After it was all said and done, Pooch Paper accepted a deal of $250,000 for a $1 royalty in perpetuity from Kevin O’Leary.

At the time of writing, there have been no official Pooch Paper updates. However, after looking over the website, it seems that it’s sold out of one of its products. So it seems Pooch Paper after Shark Tank is doing just fine. If we get any more updates on the company, we will update this article accordingly!

Before you go, be sure to check out the other products that appeared on Season 12 Episode 2:

For more Shark Tank product updates, be sure to check out our Season 12 products page!