G.O.A.T. Pet Products Update | Shark Tank Season 9

Pet owners are always looking for new ways to connect with their furry or feathered friends. Michelle Winowich noticed a gap in the market for interactive pet products, which inspired her to create the G.O.A.T Pet Speaker. This innovative device enhances pet care with fun features like voice recordings and pet selfies. In our G.O.A.T. Pet Products update and pitch recap, let’s find out if any of the sharks were inspired enough to invest in this unique business.

If you’re short on time, here’s a quick overview of what happened to G.O.A.T. Pet Products after Shark Tank. 

Michelle Winowich entered Shark Tank Season 9 seeking $499,000 for 9% equity in her interactive pet products company. After her pitch, she struck a deal with Robert Herjavec for $499,000 for 33% equity.

In terms of a G.O.A.T. Pet Products update, shortly after the episode’s airing, the company experienced a series of major expansions. However, it was short-lived. Their social media pages and website have been inactive for some time, indicating that the business has likely shut down and is no longer operational.

Shark	Result
Robert Herjavec	Accepted offer of $499,000 for 33% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Daymon John	No offer

Shark Tank G.O.A.T, Pet Products Pitch

• Entrepreneurs: Michelle Winowich
• Business: A speaker to communicate with pets
• Ask: $499,000 for 9% equity
• Result: $499,000 for 33% equity
• Sharks: Robert Herjavec

Michelle Winowich entered Shark Tank with her innovative idea: a pet speaker that lets owners “communicate” with their furry friends through pre-recorded voice messages. 

She sought money to expand her booming business. Michelle hoped the sharks would see the potential in this unique way to strengthen the human-animal bond.

The G.O.A.T. Pet Speaker is a Bluetooth speaker designed for pet owners. It comes in various shapes, such as cats, dogs, and birds, and clips conveniently onto a pet’s collar. 

The speaker’s key feature allows owners to record their own voice messages using a smartphone app.

These messages can then be played back to the pet through the speaker, offering a way to simulate communication between the pet and the owner.

Beyond voice messages, the G.O.A.T. Pet Speaker app allows users to play calming music for their pets while away from home. The app has a pet selfie function and a built-in date organizer specifically designed for scheduling pet playdates. 

The G.O.A.T. Pet Speaker is perfect for pet owners seeking innovative ways to connect and have fun with their pets.

Michelle handed out samples after her pitch and stunned the sharks by revealing that her company had generated more than $2 million in sales in less than six months on the market. 

Moreover, Petsmart had purchased $2 million worth of units and had a six-month exclusive agreement with G.O.A.T. Pet Products.

Each unit costs $5 to make, including packaging, and sells for $24.99. However, the sharks expressed concerns over repeat orders and the lack of sales data.

Mark Cuban declared he hated the pet industry and was the first shark to go out.

Subsequently, Kevin O’Leary followed after.

Meanwhile, Lori Greiner thought it was too risky and opted out.

Finally, Daymond John said he would need an aggressive offer for it to work and went out.

Robert Herjavec liked the speakers and then made an aggressive offer: $499,000 for 33.3% equity.

Michelle countered with 20%, but Robert wouldn’t budge. After some negotiation, Michelle accepted his offer.

Let’s review our G.O.A.T. Pet Products update to see how the company is doing now.

Shark Tank G.O.A.T Pet Products Update

Our G.O.A.T Pet Products update research revealed that it is unclear if the deal with Robert Herjavec closed. However, the company has since gone out of business.

Shortly after airing, Michelle expanded the product line to include G.O.A.T. Milk Dog Treats.

These gluten-free goat milk treats were handmade by disabled workers at the Wisconsin Eisenhower Center. Part of the proceeds from the treats supported animal rescues.

Most of their products, including the original speaker, which cost $24.99 (later reduced to $11.99), were sold on Amazon and received mostly positive reviews.

However, since September 2021, the company has been largely inactive.

Its Facebook page is inactive, its website is no longer operational, and many products are out of stock on Amazon. 

The Bluetooth app for the speaker hasn’t been updated since March 2019, and users have reported issues with it. The last activity on their Twitter account was also in 2019.

So, despite a successful appearance on Shark Tank, this looks like our final G.O.A.T. Pet Products update. 

You can find the other company updates from Season 9 Episode 16 here:

• Joe’s Fish Fry Update
• Duderobe Update
• The Longhairs Update

Before you go, you can find more updates on our Shark Tank Season 9 page!