G.O.A.T. Pet Products Update | Shark Tank Season 9

G.O.A.T Pet Products was a unique company themed around the idea of boosting interaction and engagement with pets. The company was seeking a significant investment of $499,000 in exchange for 9% equity. Let’s see if any of the sharks were inspired enough to invest before we take a look at the modern day G.O.A.T Pet Products update.

Shark Tank G.O.A.T Pet Products Update

G.O.A.T Pet Products Update

  • Entrepreneurs: Michelle Winowich
  • Business: Pet Interaction Speaker
  • Ask: $499,000 for 9% equity
  • Result: $499,000 for 33% equity
  • Sharks: Robert Herjavec

The innovative pet speaker can stream music, play sounds, and create funny moments by allowing your dog to ‘pretend’ to speak. Michelle Winowich demonstrated how the product might work in front of the sharks before starting to negotiate and cover details about the background of her company.

Michelle stunned the sharks when she told them that her company had generated more than $2 million in sales in less than six months on the market. Petsmart purchased $2 million in units and had a six-month exclusive agreement with G.O.A.T Pet Products.

A single unit costs approximately $5 while it sells at a price point of $24.99. The margins were reasonable and the sharks continued to like the news that they were hearing from Michelle. Kevin O’Leary believed that the company hadn’t proven that the product would sell and considered this investment to be a major risk. For that reason, Kevin dropped out and Mark Cuban quickly followed.

All of the sharks dropped out except for Robert, who decided to make an aggressive offer to Michelle for her to consider. Robert offered $499,000 in exchange for 33% equity in her company. After considering her only option, Michelle decided to accept the offer and leave Shark Tank with a deal.

Let’s jump ahead now to the present day and get a G.O.A.T Pet Products update to see how the Shark Tank experience may have helped Michelle’s business.

It appears that the company is still in business today and many of the products appear on the Amazon marketplace. The company’s pet products have regularly been out of stock throughout the year, so it’s possible that G.O.A.T Pet Products is struggling from a manufacturing shortage during the 2022 calendar year.

You can find the other company updates from Season 9 Episode 16 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.