ActionGlow LED Sporting Lights Update | Shark Tank Season 14

Entrepreneurs Dakota Porter and Garret Porter pitched their lighting company during Shark Tank Season 14. ActionGlow makes LED lights for sports equipment, including surfboards, and snowboards, skateboards, and more. Will the sharks be enticed to invest? Find out in our ActionGlow update. 

If you’re short on time, here’s a quick overview of what happened to ActionGlow after Shark Tank!

Dakota Porter, and Garret Porter appeared on Shark Tank Season 14, and made a deal with Robert Herjavec for $200,000, and 30% equity of their company. In terms of an ActionGlow update, the company is still in business. Additionally, their annual revenue is around $500,000. 

Shark: Result:
Robert Herjavec Accepted deal for $200,000 for 30% equity
Kevin O’Leary No offer
Lori Greiner No offer
Mark Cuban No offer
Barbara Corcoran No offer

Shark Tank ActionGlow Update

ActionGlow Update

  • Entrepreneurs: Garret Porter and Dakota Porter
  • Business: LED Lighting for sporting equipment
  • Ask: $200,000 for 15% equity
  • Result: $200,000 for 30% equity
  • Sharks: Robert Herjavec

Surprising to the sharks, brothers Garret and Dakota have been trying to get onto Shark Tank since 2012, and even shared their previous audition tapes from over the years. That means that ActionGlow has been in business for more than ten years, at the time that the episode aired during Season 14.

ActionGlow LED Snowboard Lighting System (AG2) | 7 Color Modes, 100% Waterproof, Super Bright, Visible from Over a Half Mile, Easy 5 Minute Install

RGB COLOR MODES: Easily cycle through 7 different color modes and 3 brightness levels with the click of a button -allowing riders to dial in the perfect color, customizing their ride for the night.

We earn a commission if you make a purchase, at no additional cost to you.

It turns out, that Garret and Dakota began snowboarding as young kids, and they even call themselves ‘snowboard junkies’. That’s because they say they practically lived on the slopes.

However, since the sun sets in so early in the winter, a lot of snowboarding tends to happen in the dark, under the big lights. But, they say it can be a boring atmosphere, so they created LED lights to jazz up their equipment.

Their LED, after-market, lighting system, allows users to express themselves by lighting up their equipment.

It takes just 5 minutes to install a set of lights onto your sports equipment, like your snowboard or surfboard. The lights basically allow you to take your sport past sunlight hours.

Current manufacturing costs range from between $15 and $30. However, a new version of the product, with dynamic color LED lights, will raise those costs slightly.

The current price tag to the public starts at $49 for the smallest LED system, and ranges up to more than $100 for the most advanced versions of the product.

Kevin O’Leary loves the product, but believes that even a utility patent will not deter knockoff products from being developed. He ultimately thinks too much money will have to be spent to take legal action against such knockoffs, so he drops out.

Lori Greiner loves the guys, and thinks the product is great. However, it’s just too soon in the game for her to invest, so because of this, she too drops out.

Mark Cuban warns that the industry the brothers are in, is a tough one. Although he still thinks they will do great, but the investment isn’t right for him, so he is also out.

Barbara Corcoran also thinks the product is great, and applauds the guys for what they have been achieving with the business. That said, something feels off to her, so for that reason, she too goes out.

Robert Herjavec is the only shark that is ultimately willing to make an offer. He decides to offer $200,000 for 30% equity, which Garret and Dakota accept in the end.

What do you think happened following Shark Tank? Keep reading our ActionGlow update to find out!

Let’s quickly get an ActionGlow update, now that Garret and Dakota were able to secure a deal after all these years. The company is doing well, and the deal with Robert did go through, though the terms did slightly change.

It also turns out, that the company launched a new product, ActionGlow2, on the night the episode aired. This was such a hit, that they surpassed their lifetime sales within a week of the episode airing.

We recently caught up with Dakota and Garret for a post Shark Tank interview, and asked what it was like to be on the show. They said, “There are so many “best parts” about being on Shark Tank, but being able to share this accomplishment with our family, friends, mentors, and community that have stood by us for so long would be at the top of the list.”

Then we asked how being on Shark Tank has helped their business. They said, “ActionGlow after Shark Tank thrived. We were also extremely fortunate to have an air date right before the holiday season, so everybody was in the gift purchasing mode.”

They continued, “Every company that has ever been on the show calls it the “Shark Tank Effect”, and it is unlike anything you could ever imagine for your business.”

We’re thrilled that the company is doing so well. You can check out their products on Amazon, as well as on the ActionGlow website.

If we learn anything new about this company, we will certainly let you know. In the meantime, you can check out our other company updates from Season 14 Episode 7, by following the links below!

For even more on companies and products, be sure to stop by our Season 14 products page before you go!

Website | + posts

Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!