Action Glow Update | Shark Tank Season 14

Dakota Porter and Garret Porter appeared on Shark Tank Season 14 to pitch their company, Action Glow. They were seeking $200,000 for 15% equity in their company that designed LED Lighting Systems for sports equipment, including surfboards and snowboards. Let’s see if these two entrepreneurs were able to make a deal before we give you the Action Glow update.

Shark Tank Action Glow Update

Action Glow update

  • Entrepreneurs: Garret Porter and Dakota Porter
  • Business: LED Lighting for Sporting Equipment
  • Ask: $200,000 for 15% equity
  • Result: $200,000 for 30% equity
  • Sharks: Robert Herjavec

Surprising to the sharks, Garret and Dakota have been trying to get onto Shark Tank since 2012, and even shared their previous audition tapes from over the years. That means that Action Glow has been in business for more than ten years at the time that the episode aired during Season 14.

Current manufacturing costs range from between $15 and $30, while a new version of the product that allows dynamic color LED lights will raise those costs only slightly. The current price tag to the public starts at $49 for the smallest LED system and ranges up to more than $100 for the most advanced versions of the product.

Kevin O’Leary loved the product but believed that even a utility patent would not deter knockoff products from being developed. Lori Greiner and Mark Cuban also dropped out for similar reasons. Robert Herjavec was the only shark that was willing to make an offer. He decided to offer $200,000 for 30% equity, which Garret and Dakota accepted.

Let’s quickly get an Action Glow update, now that Garret and Dakota were able to secure a deal after all these years. While it’s too early to know much,  the good news is that many potential customers are likely going to have a favorable opinion of the product.

However, it’s not yet clear whether they will be able to keep up with the overwhelming demand of sales that will come through its website as a result of appearing on Shark Tank, as all the units are currently assembled by hand.

However, with Robert on their team, we are pretty confident that our next Action Glow update will have some glowing news!

For more updates on companies from Shark Tank Season 14 Episode 7, be sure to check the links below:

Additionally, don’t forget to check out our Season 14 products page too!