ActionGlow LED Sporting Lights Update | Shark Tank Season 14

Garret and Dakota Porter grew up snowboarding and loved the thrill of the slopes, but they found nighttime snowboarding under big lights dull and uninspiring. To bring energy and color to the slopes, they created ActionGlow, LED lighting accessories for snowboards and other sports equipment. Their invention turned heads immediately, and the brothers saw an opportunity to turn their passion into a thriving business. Will the sharks see the glow in their business? Let’s find out in our ActionGlow update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to ActionGlow after Shark Tank.

Garret and Dakota entered Shark Tank Season 14, seeking $200,000 for 15% equity in their LED lighting accessories for sport. After their pitch, they got a deal with Robert Herjavec for $200,000 for 30% equity.

In terms of an ActionGlow update, the company has grown to over $3 million in annual revenue. Furhter, it’s expanded its product line to include LED systems for more sports equipment.

Shark	Result
Robert Herjavec	Accepted offer of $200,000 for 30% equity
Kevin O’Leary	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer

Shark Tank ActionGlow Pitch

• Entrepreneurs: Garret Porter and Dakota Porter
• Business: LED Lighting for sporting equipment
• Ask: $200,000 for 15% equity
• Result: $200,000 for 30% equity
• Shark: Robert Herjavec

Garret and Dakota rolled into Shark Tank on skateboards fitted with LED lights from their product, ActionGlow.

Designed to enhance safety and add style, ActionGlow is a lighting system for sporting equipment that improves visibility during low-light conditions.

Growing up in Michigan, the brothers often snowboarded at night, but they felt the slopes lacked energy and excitement despite the existing lights.

This inspired them to create ActionGlow to brighten gear and transform the atmosphere.

The brothers have been running their business for over a decade. They established their LLC in 2012 and secured a utility patent in 2016 for their innovative design.

While their current lights are static, they hope to develop ActionGlow2, a multicolor version that would cost slightly more to produce while remaining affordable for customers.

Their existing lights are priced between $49 for skateboards and $124 for larger equipment like kayaks, with the skateboard model costing just $15 to manufacture.

Despite operating on a small scale with hand-assembled products, they have sold $130,000 worth of lights, with half of the sales occurring in the past two years.

In 2021, they did $32,000 in revenue, and by mid-2022, they had reached $22,000. However, limited growth stems from relying entirely on word-of-mouth marketing.

With ActionGlow2, they project $430,000 in sales, aiming to scale production beyond their current hand-assembly model.

Kevin O’Leary commended the idea but warned of patent protection challenges based on his own experiences with knockoffs, leading him to step out.

Meanwhile, Lori Greiner appreciated their passion but felt the business was too small for her portfolio.

Similarly, Mark Cuban admired their determination but didn’t see it aligning with his investment focus.

Barbara Corcoran raised concerns about their low sales and lack of a social media strategy.

However, Robert Herjavec saw potential in their vision and emphasized the importance of discipline in scaling the business. He offered $200,000 for 30% equity.

The brothers countered with offers of 20% and later 25%, but Robert stood firm.

Encouraged by Lori to accept, the brothers ultimately agreed to the deal.

Let’s find out where the company stands now in our ActionGlow update.

Shark Tank ActionGlow Update

Our ActionGlow update found that on the night their episode aired, the company generated over $60,000 in sales, a figure that doubled their entire 2021 revenue.

Further, it didn’t take long for them to surpass seven figures, and ActionGlow has been growing approximately 250% year-over-year.

Garret told Shark Tank Recap that ActionGlow is expecting to end 2024 with over $3 million in revenue.

As for the deal with Robert, the terms of the agreement are under an NDA. But Garret told us they have a very close working relationship with Robert and speak with him regularly!

Since Shark Tank, ActionGlow has also expanded its product line, integrating LED systems for a range of sports equipment.

It’s safe to call this ActionGlow update a success.

For other company updates from Shark Tank Season 14 Episode 7, look below:

• Boarderie Update
• FRSH Update
• Legacy Shave Update

Before you go, be sure to check out our list of all the Shark Tank Season 14 products.