Proper Good Meals Update | Shark Tank Season 13

Most people were too busy to cook healthy meals, and that often led to poor eating habits. So, Christopher and Jennifer Jane came up with Proper Good, a brand of ready-to-eat soups made with healthy ingredients that gave people meals in minutes. Let’s see if their company can secure a deal in our Proper Good update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Proper Good after Shark Tank.

Christopher and Jennifer pitched their food company on Shark Tank Season 13, seeking $400,000 for 10% equity in Proper Good Meals. After their pitch, they left with a deal from Mark Cuban for $400,000 for 20% equity.

In terms of a Proper Good update, the company raised a $3.5 million seed round of funding, which helped them expand into over 2,000 Walmart Supercenters. Additionally, in November 2023, Proper Good’s revenue reportedly reached $8 million annually, marking a 400% growth since 2021.

Shark:	Result:
Mark Cuban	Accepted deal for $400,000 for 20% equity
Lori Greiner	No offer
Daymond John	No offer
Kevin O’Leary	No offer
Peter Jones CBE	No offer

Shark Tank Proper Good Pitch

• Entrepreneurs: Christopher and Jennifer Jane
• Business: Meal order service with natural, healthy soups
• Ask: $400,000 for 10% equity
• Result: $400,000 for 20% equity
• Shark: Mark Cuban

Sibling team Christopher and Jennifer entered the Tank with Proper Good, a mail-order food service designed to make quick, easy meals for busy people.

Their pitch focused on healthy, ready-to-eat options that could be heated in the microwave or even eaten cold.

The siblings explained that Proper Good featured a wide range of soups and chilis, including vegan choices.

Each meal costs about $5.99 on their subscription plan, with a box of 12 meals priced at around $72.

The sharks wasted no time tasting the soups, and their reactions were positive. Guest shark Peter Jones was especially charmed by the presentation.

The entrepreneurs then revealed their sales numbers. In their first calendar year, starting in April 2020, they had earned $556,000.

By just halfway through their second year, sales had already passed $1 million — all direct-to-consumer.

The impressive numbers sparked more questions. Lori Greiner asked how they marketed their products.

The entrepreneurs explained that Proper Good was unique because it offered premium meals that were shelf-stable for up to eight months, giving them an edge in convenience.

Despite the strong concept, not all sharks were ready to dive in. Daymond John praised the packaging and idea but admitted he wasn’t passionate about soups, so he dropped out.

Lori followed, saying the business showed promise but was still too early for her to invest.

Peter pressed further. He wanted to know how much profit they were making. Christopher and Jennifer admitted that, despite sales growth, they were losing about $80,000 each month.

High customer acquisition costs were draining resources, and Peter didn’t like what he heard.

Kevin O’Leary echoed Peter’s concerns. He explained that high growth meant little if customer acquisition wasn’t under control. To him, the model wasn’t ready, and he went out.

Peter, drawing from his own experience in the food industry, pointed out that customer acquisition could quickly eat through money and dilute investors. For that reason, he also stepped away.

That left Mark Cuban as the only shark still in. Mark asked if they would be open to changing their marketing and packaging strategies, saying he knew how to help them grow. Christopher and Jennifer agreed.

Mark then offered $400,000 for 25% equity. The siblings countered at 20%, and after a moment of negotiation, Mark accepted.

Ultimately, Proper Good left the Tank with a $400,000 investment and a powerful partner on board.

Was this a smart move for Mark? Find out in our Proper Good update.

Shark Tank Proper Good Update

For our Proper Good update, we could not confirm whether the deal with Mark Cuban eventually closed, as there is no publicly available information to support this.

Nonetheless, in the week their episode aired, Proper Good sold about three and a half months’ worth of soup in just one week..

In the fall of 2021, Christopher and Jennifer expanded their offerings beyond soup by introducing oatmeal meals for quick, healthy breakfasts.

By August 2022, their revenue was already trending over $2 million for the year.

In November 2022, they raised a $3.5 million seed round, backed by YETI Capital, The Artisan Group, and Doug Bouton, the co-founder of Halo Top.

That funding allowed Proper Good to move into over 2,000 Walmart Supercenters, a big leap from their direct-to-consumer online roots.

In November 2023, Proper Good’s revenue had skyrocketed to about $8 million annually, marking a 400% growth since 2021.

In early 2025, the founders stated that they still see an opportunity to disrupt what Christopher referred to as the “archaic” shelf-stable foods market.

Their goal is to keep growing by releasing new meals every six weeks and using constant customer feedback through reviews and a private Slack channel to guide their innovation.

When we check their website, it features best sellers like Tomato Basil Soup, Peanut Butter Chocolate & Banana Overnight Oats, Creamy Meatball Soup, and Thai Red Curry Soup.

Each is priced around $5.99 ($5.09 with a subscription), while oatmeal goes for $3.49 ($2.97 with a subscription).

They also offer bundles, subscriptions with 25% off your first order, and even prepaid recycling envelopes to encourage sustainability.

Christopher holds an MBA from Stanford and was named to Forbes’s Next 1000 Entrepreneurs list in 2021.

You can also follow them on Instagram and on Facebook for the latest updates.

With strong growth and a quality product, we’re sure the next Proper Good update will include a healthy dose of positive news.

Before you go, be sure to check out updates from the other companies featured on Shark Tank Season 13 Episode 2:

• Songlorious Update
• MuteMe Illuminated Mute Button Update
• Long Wharf Supply Co. Update

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.